How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packaging

KIDFLUENCER: Towards a kid-centric, dynamic and hybrid theory of consumer socialization to understand the implications of the kidfluencer phenomenon

The relationship between gambling sponsorship and the normalization and prevalence of gambling (GAMSPON)

Adolescenten weerbaar maken tegen ongezonde voedingsmarketing

Doctoral project Ben De Groeve

Doctoral project Guoquan Ye

Doctoral project Nahian Muntasir

Doctoral project Robbe Decuypere

Doctoral project Shubin Yu

Doctoral project Yi Xiao

Evolution of Digital Marketing for Luxury Brands: From Web 1.0, Web 2.0, and Web 3.0

Growing up in the big data era: an investigation of the role of advertising literacy in children’s responses to commercial data collection and personalized advertising

How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packaging.

KIDFLUENCER: Towards a kid-centric, dynamic and hybrid theory of consumer socialization to understand the implications of the kidfluencer phenomenon.

Little stars, major concerns: A multi-method exploration into the role of children in influencer sharenting content

ON BECOMING A GREEN KID : How to Effectively Design Climate Messages to Encourage Children's Intention to Adopt Pro-Environmental Behavior Through Message Framing and Emotions

The role of persuasion knowledge in influencer marketing

Uncovering the youtube generation: A multi-method approach to unveil the challenges youtube advertising poses for preschool children

What do you figure? Figuring out the role of rhetorical figures in political speeches

Investigation of the effectiveness of parent influencer content on social media.

Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?

The effectiveness of communication strategies targeting children and adolescents to encourage family communication on sustainable and healthy attitudes and behaviors.

Children as advertising vehicle: A legal and communication science analysis of the phenomenon of ‘kidsfluencers’

Children as influencers on social media: Development of a valorisation tool supporting parents

Examining the Role of Advertising Literacy in How Young Children Cope with Online Data Collection Practices and Targeted Advertising

Examining the Role of Peer Communication in How Commercial Content on Social Media Affects Adolescents’ Identity Formation and Consumer Socialization

#Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise Behavior

How does style persuade? Validating classical rhetoric through an empirical study of the practice and effects of rhetorical figures in political speech

How Preschool Children can Resist YouTube Video Advertising: An Empirical Approach to Uncover the challenges YouTube Advertising Pose for Preschool Children.

Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.

“On Becoming a Green Kid”: A Research Project on How Community Based Interventions Can Stimulate Children’s Pro-environmental Concern and Behaviour.

Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?

Rolling the dice of compassion. The role of consumer legitimacy in consumers’ responses to cause marketing initiatives by gambling companies

Selling Parental Perfectionism on Social Media: Influencers as Contemporary Sources of Parenting Information and Their Impact on Parental Norms, Mental Wellbeing and Compensatory Consumption

SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital tools

The role of digital media in children's and adolescents' consumer socialization

Triple-A: Stimulationg the adoption of lowcarbon technologies by homeowners through increased Awareness and easy Access.

You are what you eat, or shouldn’t you? An inquiry on social identity message framing as a stragegy to promote weak and strong routes of change towards meat-reduced diets.

Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilots

Examining the effectiveness of social media communication strategies of governmental organizations in times of crisis

Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.

MM+M fossielfree

Mobile eye-tracking glasses and electroencephalography (EEG).

Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeing

Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviors

Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.