Project

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.

Duration
01 October 2015 → 30 September 2021
Funding
Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Communication management
Keywords
Social Media Influencer Marketing luxury Advertising Digital Marketing
 
Project description

Current research project investigates how influencer marketing affects young consumers. Based on experimental research we will examine the psychological mechanisms that may explain influencer marketing.