Code
bof/baf/4y/2024/01/374
Duration
01 January 2024 → 31 December 2025
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Communication management
- Media and communication theory
- Media audience research
Keywords
Consumer Socialization
Advertising
Digital Media
Project description
This project aims to examine the role of digital media, and commercial messages in particular, in children's and adolescents' consumer socialization.