Project

Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviors

Code
173C0123
Duration
01 November 2022 → 01 May 2023
Funding
Federal funding: various
Research disciplines
  • Social sciences
    • Sports and leisure management
    • Business-to-business marketing
Keywords
Gambling Sport sponsoring Normalization Advertising Sports betting
 
Project description

This research project encompasses two parts:

(1) A systematic literature review of existing research on the impact of sport sponsoring by gambling companies.

(2) Two experimental studies on respectively the impact of shirt sponsoring and billboard sponsoring by gambling companies in sport.