Code
01IO3020
Duration
01 October 2020 → 30 September 2024
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Economic, commercial and financial law
- Information law
- Communication management
- Media and communication policy
- Media audience research
Keywords
Social Media
Influencers
Unconscious persuasion
Unfair Commercial Practices
Liability
Advertising
Children
Project description
Advertisers are increasingly contacting children to promote brands on their social media profile. It is however unclear what the legal framework is for these ‘kidsfluencers’ and what the impact is of these sponsored messages on children. This interdisciplinary project will examine how children can be protected and empowered in their role as sender and receiver of such advertising messages.