Project

Children as advertising vehicle: A legal and communication science analysis of the phenomenon of ‘kidsfluencers’

Duration
01 October 2020 → Ongoing
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Economic, commercial and financial law
    • Information law
    • Communication management
    • Media and communication policy
    • Media audience research
Keywords
Social Media Influencers Unconscious persuasion Unfair Commercial Practices Liability Advertising Children
 
Project description

Advertisers are increasingly contacting children to promote brands on their social media profile. It is however unclear what the legal framework is for these ‘kidsfluencers’ and what the impact is of these sponsored messages on children. This interdisciplinary project will examine how children can be protected and empowered in their role as sender and receiver of such advertising messages.