Research Explorer

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Researcher

Liselot Hudders

Awards & Distinctions

327 Results

2025

#Fittok : how fitfluencers' videos on tiktok impact adolescents' body satisfaction, workout intention, and behavior

Marloes de BrabandereLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in PSYCHOLOGY & MARKETING

#Fittok : the impact of fitfluencers’ TikTok videos on adolescents’ body satisfaction, workout intention, and behavior

Marloes de BrabandereLiselot HuddersIni Vanwesenbeeck

Becoming Competent Consumers: Exploring the Dynamics of the Consumer Socialization Process Between Parents and Their Adolescents

Bo DhondtDieneke Van de SompelLiselot Hudders

U Journal Article in Journal of Consumer Affairs

Consumer learning in families : a systematic review of the literature

Bo DhondtDieneke Van de SompelLiselot Hudders

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Does the quest for healthy choices lead to misinterpretations? How health signalling cartoons can alter resistance towards child-targeted snack packaging among parents

Bram UyttenhoveLiselot HuddersDieneke Van de SompelIni Vanwesenbeeck

From vulnerability to empowerment : exploring kidfluencers’ role in childhood education and consumer socialization

Yana DegrooteLiselot Hudders

Infant feeding in the social media sphere : a netnographic exploration of momfluencers and their audiences

Ellen MertensEmma BeuckelsLiselot HuddersDieneke Van de Sompel

Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in NEW MEDIA & SOCIETY

Research escalator : a qualitative interview study on the role of gambling sponsorships in the normalization of gambling in adolescents

Sarie De GraeveLiselot HuddersSteffi De Jans

Shaping the odds : how gambling communication drives normalization, and illusion of control in EURO 2024 gambling behaviour

Katho JacobsBram HartmannLiselot HuddersBram ConstandtSteffi De Jans

The (un)necessity of child portrayal in momfluencer content : exploring mothers’ perspectives on influencer sharenting through in-depth interviews

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in INFORMATION COMMUNICATION & SOCIETY

The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites

Sanne HolvoetLiselot HuddersLaura Herrewijn

A1 Journal Article in COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH

Turning likes into lifts : understanding how adolescents experience fitfluencer content and the opportunities it offers them

Marloes de BrabandereIni VanwesenbeeckLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF QUALITATIVE STUDIES ON HEALTH AND WELL-BEING

Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia BaoLiselot HuddersShubin YuEmma Beuckels

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

When amateurs are professionalized : how social media users perceive the multi-channel network affiliation disclosure and its implications for influencer marketing

Changyan LiLiselot HuddersSteffi De Jans

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

A1 Journal Article in NEW MEDIA & SOCIETY

2024

#Fittok : the impact of fitfluencers’ workout TikTok videos on adolescents’ intention to work out and body satisfaction

Marloes de BrabandereLiselot HuddersIni Vanwesenbeeck

#Sponsored : a systematic literature review and theoretical framework of gambling sponsorship research

Steffi De JansLiselot HuddersBram Constandt

A1 Journal Article in JOURNAL OF ADVERTISING

#Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise

Marloes de BrabandereIni VanwesenbeeckLiselot HuddersVeroline Cauberghe

#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise

Marloes de BrabandereIni VanwesenbeeckLiselot HuddersVeroline Cauberghe

A1 Journal Article in HEALTH COMMUNICATION

A little context, please! Understanding consumer responses to online advertising

Martin EisendLiselot HuddersSara Rosengren

Editorial material

An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure

Guoquan YeXin GuanLiselot Hudders

A1 Journal Article in CHINESE JOURNAL OF COMMUNICATION

Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes

Steffi De JansLiselot HuddersBram Constandt

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes

Steffi De JansLiselot HuddersBram Constandt

Children making big money : the implications of Kidfluencing as new form of child labor

Liselot HuddersEmma Beuckels

Editorial material

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF ADVERTISING

Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

Elisabeth Van den AbeeleIni VanwesenbeeckLiselot Hudders

A1 Journal Article in INFORMATION COMMUNICATION & SOCIETY

Exploring the impact of gambling advertising on children : a comprehensive review

Bram HartmannLiselot HuddersSteffi De Jans

Bookchapter in Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats

Flemish equine veterinarians' perceptions on the use of and client communication about complementary and alternative veterinary medicine

Pia KellerLiselot HuddersAnnelies Decloedt

A1 Journal Article in EQUINE VETERINARY JOURNAL

Gambling advertising still exists in Belgium despite a widely reported 'ban'

Steffi De JansLiselot HuddersPhilip Newall

A1 Journal Article in ADDICTION

How different goals drive attention : an in-depth study on how parental feeding goals influence the assessment of child-targeted packaging cues

Bram UyttenhoveLiselot HuddersDieneke Van de SompelIni Vanwesenbeeck

How different goals drive attention : an interview study on how parental feeding goals influence the assessment of child-targeted food packaging cues

Bram UyttenhoveLiselot HuddersDieneke Van de SompelIni Vanwesenbeeck

A1 Journal Article in APPETITE

Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleIni VanwesenbeeckSteffi De JansMarloes de Brabandere

Little stars, major concerns : a multi-method exploration into the role of children in influencer sharenting content

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers

Ellen MertensEmma BeuckelsLiselot Hudders

One big happy family? The legal implications of commercial sharenting

Valerie VerdoodtYaël PelegrinEva Lievens

Bookchapter in Sharenting practices, consequences and protective measures

Parenting information on social media : systematic literature review

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

A2 Journal Article in JMIR PEDIATRICS AND PARENTING

Rethinking our habits : development and effects of interventions to promote mindful sharenting

Bookchapter in Sharenting practices, consequences and protective measures

Shaping consumers for a better future : the importance of shared vision in socialization

Bo DhondtDieneke Van de SompelLiselot Hudders

Sharenting practices, consequences and protective measures

Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

The (un)necessity of child portrayal in momfluencer content : exploring young mothers' perspectives on influencer sharenting through in-depth interviews

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

The commodification of childhood : a literature review to unveil how kidfluencers became important allies in the advertising process

Liselot HuddersSteffi De JansEmma BeuckelsDieneke Van de Sompel

Turning likes into lifts : understanding adolescents’ motives, perceptions, impact, and perceived opportunities of following fitfluencers on social media

Marloes de BrabandereIni VanwesenbeeckLiselot Hudders

When children are involved : exploring the role of underaged children in influencer marketing content of their parents

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

When the amateurs are getting professional : how social media users perceive MCN-affiliation disclosure and its influence on influencers and branded content evaluations

Changyan LiLiselot HuddersSteffi De Jans

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

‘No evidence of harm’ implies no evidence of safety : framing the lack of causal evidence in gambling advertising research

Philip NewallYoussef AllamiMaira AndradePeter AytonRosalind Baker‐FramptonDaniel BennettMatthew BrowneChristopher BunnReece Bush‐EvansSonia Chen et al.

A1 Journal Article in ADDICTION

2023

#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships

Steffi De JansLiselot HuddersBram Constandt

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Femke LooseLiselot HuddersSteffi De JansIni Vanwesenbeeck

A2 Journal Article in YOUNG CONSUMERS

An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications

Steffi De JansLiselot HuddersEvelien Tempelaere

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Are current responsible gambling messages responsible? The effectiveness of the prevention message ‘Gamble in moderation’ on gambling advertising

Steffi De JansVeroline CaubergheLiselot Hudders

Ben jij al miljonair? Effecten van finfluencer videos op financieel risico gedrag, financieel welzijn, financiële attitudes en intenties onder jongvolwassenen

Liselot HuddersEva Van Reijmersdal

Challenges in veterinary communication : dealing with complementary and alternative veterinary medicine

Pia KellerAnnelies DecloedtLiselot Hudders

Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media

Emma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

De kracht van influencermarketing

Liselot HuddersEva A. van Reijmersdal

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

Gambling sponsorships in sport : a systematic review of the scientific literature

Bram ConstandtSteffi De JansLiselot Hudders

Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers

Eva. A van ReijmersdalLiselot Hudders

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing

Wuxia BaoShubin YuLiselot HuddersEmma Beuckels

Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

A1 Journal Article in JOURNAL OF ADVERTISING

Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in HEALTH COMMUNICATION

Shaping consumers for a better future : the importance of shared vision in socialization

Bo DhondtDieneke Van de SompelLiselot Hudders

The challenge of being a parent : an explorative study on how child-targeted food packaging influences parents' goals and decision making

Bram UyttenhoveLiselot HuddersDieneke Van de SompelIni Vanwesenbeeck

The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization

Rebecca Van HerckSofie DecockBernard De ClerckLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION

The pressure for the perfect shape : the relation between adolescents’ body image self-discrepancy and body image concerns when exposed to fitfluencer content

Beatriz FeijooLiselot HuddersMarloes de BrabandereSteffi De Jans

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

Liselot HuddersChen Lou

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship

Steffi De JansFran GeysLiselot Hudders

2022

#Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory

Hayley PearceVeroline CaubergheLiselot HuddersDieneke Van de Sompel

A new era of influencer marketing : lessons from recent inquires and thoughts on future directions

Liselot HuddersChen Lou

Editorial material

A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?

Veroline CaubergheSteffi De JansLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in JOURNAL OF COMMUNITY PSYCHOLOGY

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing

Elisabeth Van den AbeeleIni VanwesenbeeckLiselot Hudders

Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing

Elisabeth Van den AbeeleIni VanwesenbeeckLiselot Hudders

Community Service Learning : engaging social science students

Ernst BuylLesley HustinxTony ValckeFabienne BossuytMelissa CeuterickLiselot Hudders

Bookchapter in Engaged Learning in Belgium

Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention

Marloes de BrabandereVeroline CaubergheLiselot HuddersIni Vanwesenbeeck

Discussing complementary and alternative veterinary medicine : equine veterinarians’ perceptions

Pia KellerLiselot HuddersAnnelies Decloedt

Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising

Sanne HolvoetSteffi De JansRalf De WolfLiselot HuddersLaura Herrewijn

A1 Journal Article in MEDIA AND COMMUNICATION

Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day

Edward De VooghtSarah Van LeuvenLiselot Hudders

A1 Journal Article in ACTA POLITICA

Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing

Charlene ElliottEmily TrumanMichelle R. NelsonCyndy ScheibeLiselot HuddersSteffi De JansKara Brisson-BoivinSamantha McAleeseMatthew JohnsonLauren Walker et al.

A1 Journal Article in FRONTIERS IN PUBLIC HEALTH

Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Liselot HuddersSteffi De Jans

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Growing up in the big data era : an investigation of the role of advertising literacy in children’s responses to commercial data collection and personalized advertising

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

Helping mother earth : young children's responses to sustainability labels on food packaging

Marloes de BrabandereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF MARKETING MANAGEMENT

Helping mother earth : young children's responses to sustainability labels on food packaging

Marloes de BrabandereLiselot HuddersDieneke Van de Sompel

How style persuades : the persuasive effects of rhetorical figures in political speeches

Edward De VooghtLiselot Hudders

Ideological resistance to veg*n advocacy : an identity-based motivational account

Ben De GroeveBrent BleysLiselot Hudders

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech

Edward De VooghtLiselot Hudders

Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte Naderer

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte NadererValentina De Pauw

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Luxury influencer marketing and subjective well-being

Marijke De VeirmanLiselot Hudders

Bookchapter in The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth

Measurement invariance of the modified brand luxury index scale across gender, age and countries

Shubin YuLiselot Hudders

A1 Journal Article in JOURNAL OF FASHION MARKETING AND MANAGEMENT

Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status

Ben De GroeveDaniel L. RosenfeldBrent BleysLiselot Hudders

A1 Journal Article in APPETITE

On becoming a green kid : how to effectively design climate messages to encourage children's intention to adopt pro-environmental behavior through message framing and emotions

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Sanne HolvoetIni VanwesenbeeckLiselot HuddersLaura Herrewijn

A1 Journal Article in JOURNAL OF BROADCASTING & ELECTRONIC MEDIA

Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking

Emma BeuckelsLiselot Hudders

The emergence of momangers and the digital identity construction of kidfluencers : a qualitative study with kidfluencers and their parents

Elisabeth Van den AbeeleLiselot HuddersIni Vanwesenbeeck

Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology

Robbe DecuypereBen RobaeystLiselot HuddersBastiaan BaccarneDieneke Van de Sompel

A1 Journal Article in ENERGY POLICY

Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Liselot HuddersChen LouMarloes de Brabandere

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

What do you figure? Figuring out the role of rhetorical figures in political speeches

Edward De VooghtLiselot HuddersSarah Van Leuven

What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples

Lies BeugniesLiselot HuddersWendy Van Lippevelde

2021

An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals : an observational study in 38 countries worldwide

Charlotte De BackerLauranna TeunissenIsabelle CuykxPaulien DecorteSara PabianSarah GerritsenChristophe MatthysHaleama Al SabbahKathleen Van RoyenNelleke Teughels et al.

A1 Journal Article in FRONTIERS IN NUTRITION

Can the youth materialism scale be used across different countries and cultures?

Anna Maria ZawadzkaAgnes NairnTina M. LowreyLiselot HuddersAysen BakirAndrew RogersVeroline CaubergheElodie GentinaHua LiFiona Spotswood

A1 Journal Article in INTERNATIONAL JOURNAL OF MARKET RESEARCH

Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in TELEMATICS AND INFORMATICS

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

Steffi De JansInes SpielvogelBrigitte NadererLiselot Hudders

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children

Steffi De JansInes SpielvogelBrigitte NadererLiselot Hudders

A1 Journal Article in APPETITE

Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren

Sanne HolvoetLiselot HuddersLaura Herrewijn

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Serena D'HoogePatrick VynckeLiselot Hudders

Gambling advertising targeted at Belgian young adults

Liselot HuddersSteffi De JansEvelien Tempelaere

Helping mother earth : young children's responses to sustainability labels on food packaging

Marloes de BrabandereLiselot HuddersDieneke Van de Sompel

Horse owners’ attitudes towards and motivators for using complementary and alternative veterinary medicine

Pia KellerIni VanwesenbeeckLiselot HuddersAnnelies Decloedt

A1 Journal Article in VETERINARY RECORD

How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown

Veroline CaubergheIni VanwesenbeeckSteffi De JansLiselot HuddersKoen Ponnet

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

How to empower parental responsibility : parents’ views on personalized advertising and online data collection

Sanne HolvoetLiselot HuddersLaura Herrewijn

How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Sanne HolvoetLiselot HuddersLaura Herrewijn

A2 Journal Article in YOUNG CONSUMERS

Influencer marketing : teenagers as commercial content creators

Elisabeth Van den AbeeleMarijke De VeirmanSteffi De JansLiselot Hudders

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy

Laura HerrewijnSteffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

Media multitasking : a bibliometric approach and literature review

Emma BeuckelsGuoquan YeLiselot HuddersVeroline Cauberghe

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Moral rebels and dietary deviants : how impressions of veg*ns as moral minorities predict their social attractiveness

Ben De GroeveLiselot HuddersBrent Bleys

Moral rebels and dietary deviants : how moral minority stereotypes predict the social attractiveness of veg*ns

Ben De GroeveLiselot HuddersBrent Bleys

A1 Journal Article in APPETITE

Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

A1 Journal Article in ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE

Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

Narrating pain to make you understand : using novel metaphors to increase empathy

Edward De VooghtLiselot Hudders

Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Sanne HolvoetIni VanwesenbeeckLiselot HuddersLaura Herrewijn

Producing political rhetoric : an exploration of contemporary rhetorical practices in Flemish politics

Edward De VooghtLiselot HuddersSarah Van Leuven

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Liselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The value of influencer marketing for business : a bibliometric analysis and managerial implications

Guoquan YeLiselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in JOURNAL OF ADVERTISING

The web of influencers : a marketing-audience classification of (potential) social media influencers

Gaëlle OuvreinSara PabianDavid GilesLiselot HuddersCharlotte De Backer

A1 Journal Article in JOURNAL OF MARKETING MANAGEMENT

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

Too young to know? Preschool children’s knowledge and understanding of (digital) advertising

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories

Carla MingollaWouter van MolLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in PREVENTIVE VETERINARY MEDICINE

VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions

Laura HerrewijnBen De GroeveVeroline CaubergheLiselot Hudders

A1 Journal Article in APPETITE

What’s in the name of strategy? A survey of Flemish politicians and party staffers’ knowledge, self-reported use and expectations of rhetorical figures in speeches

Edward De VooghtSarah Van LeuvenLiselot Hudders

You are what you eat or shouldn’t you? Considering omnivores' perceptions of veg*ns in promoting plant-based diets

Ben De GroeveLiselot HuddersBrent Bleys

Young consumers in a big data world : how teenagers and their parents engage with online data collection by commercial parties and the subsequent personalized advertising

Sanne HolvoetLiselot HuddersLaura Herrewijn

2020

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Building a luxury brand on Instagram : the case of Delvaux

Ineke TackMarijke De VeirmanLiselot Hudders

A2 Journal Article in MARCHÉ & ORGANISATIONS

Children, COVID-19 and the media : a study on the challenges children are facing in the 2020 coronavirus crisis

Maya GötzCaroline MendelDafna LemishNancy JenningsRebecca HainsFatima AbdulMeryl AlperHania AsgariHadiza BabayaroCatherine Blaya et al.

A4 Journal Article in TELEVIZION (MÜNCHEN, ENGLISH ED.)

Children’s and parents’ perceptions of online commercial data practices : a qualitative study

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in MEDIA AND COMMUNICATION

Cycling for a sustainable future : stimulating children to cycle to school via a synergetic combination of informational and behavioral interventions

Dieneke Van de SompelLore VandenbergheLiselot Hudders

A1 Journal Article in SUSTAINABILITY

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Marijke De VeirmanLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Disclosure of vlog advertising targeted to children

Steffi De JansLiselot Hudders

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van ReijmersdalEsther RozendaalLiselot HuddersIni VanwesenbeeckVeroline CaubergheZeph M. C. van Berlo

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Figuring out political rhetoric : a content analysis of the use of rhetorical figures by Flemish politicians

Edward De VooghtSarah Van LeuvenLiselot Hudders

Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices

Carla MingollaLiselot HuddersVeroline Cauberghe

A1 Journal Article in SUSTAINABILITY

How biased minds drive sustainable behavioral change : an interdisciplinary multi-method approach on sustainable use of acaricides in beef cattle

Carla MingollaLiselot HuddersVeroline CaubergheEdwin Claerebout

How moral minority stereotypes predict the social attractiveness of veg*ns

Ben De GroeveLiselot HuddersBrent Bleys

Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Knowledge as a strategy for privacy protection : how a privacy literacy training affects children's online disclosure behavior

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Knowledge as a strategy for privacy protection : how a privacy literacy training affects children’s online disclosure behavior

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Yi XiaoVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes

Sanne HolvoetLiselot HuddersLaura Herrewijn

Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses

Emma BeuckelsLiselot HuddersVeroline Cauberghe

Ninety minutes to reduce one's intention to eat meat : a preliminary experimental investigation on the effect of watching the Cowspiracy documentary on intention to reduce meat consumption

Sara PabianLiselot HuddersKarolien PoelsFloor StoffelenCharlotte J. S. De Backer

A2 Journal Article in FRONTIERS IN COMMUNICATION

Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting

Noel Klein-ReesinkLiselot HuddersLieven De Marez

A2 Journal Article in JOURNAL OF MARKETING AND COMMUNICATION

Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De JansEmma BeuckelsLiselot HuddersVeroline CaubergheIni Vanwesenbeeck

The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising

Steffi De JansLiselot HuddersVeroline Cauberghe

The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

Understanding the YouTube generation : how preschoolers process television and YouTube advertising

Ini VanwesenbeeckLiselot HuddersKoen Ponnet

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium

Hayley PearceLiselot HuddersDieneke Van de Sompel

A1 Journal Article in ENERGY RESEARCH & SOCIAL SCIENCE

2019

#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context

Emma BeuckelsSteffi De JansLiselot Hudders

Building a luxury brand on Instagram : Delvaux as a case study

Marijke De VeirmanIneke TackLiselot Hudders

Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations

Brahim ZaroualiPieter De PauwKoen PonnetMichel WalraveKarolien PoelsVeroline CaubergheLiselot Hudders

A2 Journal Article in JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

Digital advertising and consumer empowerment

Liselot HuddersEva A. Van ReijmersdalKarolien Poels

Editorial material

Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness

Marijke De VeirmanLiselot Hudders

Examining the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction.

Ben De GroeveBrent BleysLiselot Hudders

Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

If you’re not paying for it, you are the product : a qualitative study examining children's and parents' perceptions of online data collection practices for commercial use

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

Influencer marketing : teenagers as commercial content creators

Marijke De VeirmanSteffi De JansElisabeth Van den AbeeleLiselot Hudders

Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?

Steffi De JansLiselot Hudders

Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers

Marijke De VeirmanLiselot Hudders

Mark my words : a qualitative content analysis of the use of rhetorical figures in political speeches on the 2018 Flemish municipal election day

Edward De VooghtSarah Van LeuvenLiselot Hudders

Okay to promote eating less meat, but don't be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction

Ben De GroeveBrent BleysLiselot Hudders

A1 Journal Article in APPETITE

Okay to promote eating less meat, but don’t be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction

Ben De GroeveBrent BleysLiselot Hudders

Product placement in mass media : a review and bibliometric analysis

Fu GuoGuoquan YeLiselot HuddersWei LvMingming LiVincent G. Duffy

A1 Journal Article in JOURNAL OF ADVERTISING

Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes

Steffi De JansLiselot HuddersLaura HerrewijnKlara Van GeitVeroline Cauberghe

A1 Journal Article in CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE

Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers

Pieter De PauwVeroline CaubergheLiselot Hudders

A1 Journal Article in COMMUNICATION RESEARCH

The king of pain : examining the effect of metaphor conventionality on embodied simulation and state empathy in pain communication

Edward De VooghtLiselot Hudders

The power of Facebook friends : an investigation of young adolescents’ processing of social advertising

Sanne HolvoetLiselot HuddersLaura Herrewijn

Towards a biased mindset : an extended theory of planned behaviour framework to predict farmers' intention to adopt a sustainable mange control approach

Carla MingollaLiselot HuddersIni VanwesenbeeckEdwin Claerebout

A1 Journal Article in PREVENTIVE VETERINARY MEDICINE

What is influencer marketing and how does it target children? A review and direction for future research

Marijke De VeirmanLiselot HuddersMichelle R. Nelson

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

2018

Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?

Steffi De JansLiselot HuddersVeroline Cauberghe

A2 Journal Article in YOUNG CONSUMERS

Advances in advertising research IX : power to consumers

An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour

Yandisa NgqangasheCharlotte JS De BackerLiselot HuddersNina HermansHeidi VandeboschTim Smits

A1 Journal Article in INTERNATIONAL JOURNAL OF CONSUMER STUDIES

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels

Hannelore CrijnsLiselot HuddersVeroline Cauberghe

Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry

Fiona Vande VeldeJohannes CharlierLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in PREVENTIVE VETERINARY MEDICINE

Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness

Fiona Vande VeldeLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in JOURNAL OF ENVIRONMENTAL PSYCHOLOGY

Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising

Pieter De PauwLiselot HuddersVeroline Cauberghe

Disclosing brand placement to young children

Pieter De PauwLiselot HuddersVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand

Marijke De VeirmanLiselot Hudders

Effective risk and crisis communication : evaluating message framing

Goldi TewariLiselot HuddersVeroline CaubergheAn-Sofie Claeys

From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

A1 Journal Article in NEW MEDIA & SOCIETY

How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency

Steffi De JansLiselot HuddersVeroline Cauberghe

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

How spending on luxuries leads to prosocial behavior : the role of guilt feelings in the effect of luxury spending on charity donations

Melanie VerstocktLiselot Hudders

Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media

Yi XiaoVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT

If you’re not paying for it, you are the product : children’s and parents’ perceptions of online data collection practices for commercial use

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

Into the mind of a dairy farmer : a multimethod study to induce sustainable worm control behaviour by communication strategies

Fiona Vande VeldeEdwin ClaereboutLiselot HuddersVeroline CaubergheJohannes Charlier

Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media

Yi XiaoVeroline CaubergheLiselot HuddersAn-Sofie Claeys

Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF ELECTRONIC COMMERCE RESEARCH

The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva van Reijmersdal

The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

The active role of stakeholders in corporate communication : a multi-vocal approach of communication in turbulent times

Hannelore CrijnsLiselot Hudders

The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot Hudders

The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva A. van Reijmersdal

A1 Journal Article in JOURNAL OF ADVERTISING

The effectiveness of in-game advertising : examining the influence of ad format

Laura HerrewijnKarolien Poels

Bookchapter in Advances in advertising research IX : power to consumers

The impact of advertising congruity and dynamics in a media multitasking context

Emma BeuckelsLiselot HuddersKlaas BombekeVeroline CaubergheVadim Lapère

The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention

Yi XiaoLiselot HuddersAn-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW

The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements

Liselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF CONSUMER BEHAVIOUR

The paradox of negative emotional appeals in commercial advertisements

Serena D'HoogePatrick VynckeLiselot HuddersVeroline Cauberghe

2017

A review of ten years of research on advertising targeting young children

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

Advertising targeting young children : a literature review (2006-2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry

Fiona Vande VeldeJohannes CharlierVeroline CaubergheLiselot HuddersEdwin Claerebout

Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Children’s responses to internet advertising : are native advertisements more persuasive than online banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Conducting international consumer research with children : challenges and potential solutions

Tina LowreyLan ChaplinAgnes NairnElodie GentinaAnna ZawadskaAysen BakirVeroline CaubergheLiselot HuddersLi HuaFiona Spotswood

Bookchapter in The Routledge companion to consumer behavior

Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Consumers’ motivations for lurking and posting in brand communities on social networking sites

Marijke De VeirmanVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

Bookchapter in Digital advertising : theory and research

Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects

Serena D'HoogeLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF CONSUMER BEHAVIOR

Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

Ethical and sustainable aspects of meat production : consumer perceptions and system credibility

Maeve HenchionCharlotte De BackerLiselot Hudders

Bookchapter in New aspects of meat quality

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana MulierHendrik SlabbinckIris Vermeir

Food as a means for female power struggles

Charlotte De BackerLiselot HuddersMaryanne Fisher

Bookchapter in Oxford handbook of women and competition

From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy

Laura HerrewijnIni VanwesenbeeckSteffi De JansLiselot HuddersVeroline Cauberghe

How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self

Marijke De VeirmanVeroline CaubergheLiselot Hudders

How media multitasking reduces advertising irritation : the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie Claeys

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies

Shubin YuLiselot HuddersVeroline Cauberghe

Luxury brands in the digital era : a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising

Shubin YuLiselot HuddersVeroline Cauberghe

Bookchapter in The essence of luxury : an Asian market perspective

Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Re-reconceptualising the ‘behavioural approach’ in agricultural studies : beyond a cognitive socio-psychological perspective

Fiona Vande VeldeJohannes CharlierVeroline CaubergheLiselot HuddersEdwin Claerebout

SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION

Shubin YuLiselot HuddersVeroline Cauberghe

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Liselot HuddersPieter De PauwVeroline CaubergheKatarina PanicBrahim ZaroualiEsther Rozendaal

A1 Journal Article in JOURNAL OF ADVERTISING

Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy

Pieter De PauwVeroline CaubergheLiselot Hudders

Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF FASHION MARKETING AND MANAGEMENT

Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.

Steffi De JansVeroline CaubergheLiselot HuddersIni Vanwesenbeeck

Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication

Hannelore CrijnsVeroline CaubergheLiselot Hudders

A1 Journal Article in PUBLIC RELATIONS REVIEW

The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure

Hannelore CrijnsVeroline CaubergheAn-Sofie ClaeysLiselot Hudders

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot Hudders¨Patrick De Pelsmacker

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels

Hannelore CrijnsLiselot HuddersVeroline Cauberghe

Using games to raise awareness : how to co-design serious mini-games?

Steffi De JansKlara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

A1 Journal Article in COMPUTERS & EDUCATION

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Hannelore CrijnsAn-Sofie ClaeysVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2016

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

Children and integrated advertising

Liselot HuddersVeroline Cauberghe

A2 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Disclosing brand placement to young children

Pieter De PauwLiselot HuddersVeroline Cauberghe

Fundraising in an interactive online environment

Katarina PanicLiselot HuddersVeroline Cauberghe

A1 Journal Article in NONPROFIT AND VOLUNTARY SECTOR QUARTERLY

Game jezelf reclamewijs

Veroline CaubergheLiselot HuddersLaura Herrewijn

How advertising literacy training affect children’s responses to television commercials versus advergames

Liselot HuddersVeroline CaubergheKatarina Panic

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos

Liselot HuddersVeroline CaubergheTine FaseurKatarina Panic

Bookchapter in Advertising in new formats and media : current research and implications for marketers

Look who's cooking: investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium

Charlotte De BackerLiselot Hudders

A1 Journal Article in APPETITE

Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising

Shubin YuLiselot HuddersVeroline Cauberghe

Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Snezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Emma BeuckelsSnezhanka KazakovaVeroline CauberghePatrick De PelsmackerLiselot Hudders

The immediate versus delayed effects of an advertising literacy training on children's responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe

The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

A1 Journal Article in JOURNAL OF ADVERTISING

The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

What If the rival drives a Porsche? Luxury car spending as a costly signal in male intrasexual competition

C HennighausenLiselot HuddersBP LangeH Fink

A1 Journal Article in EVOLUTIONARY PSYCHOLOGY

Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages

Marijke De VeirmanVeroline CaubergheLiselot Hudders

2015

AdLit : children's advertising literacy in a new media environment

Liselot HuddersVeroline CaubergheKatarina PanicBritt AdamsKristien DaemsPieter De PauwPatrick De PelsmackerLiesbeth HellemansEva LievensBrahim Zarouali

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De Vos

Bookchapter in Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative

Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?

Liselot HuddersPieter De PauwVeroline CaubergheKatarina PanicBrahim Zarouali

Crisiscommunicatie via Facebook : een experimenteel onderzoek naar de effecten van de valentie en likes van reacties op bedrijfsreputatie en virale gedragsintenties

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie ClaeysEveline Neirings

Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands

Shubin YuLiselot HuddersVeroline Cauberghe

Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control

Fiona Vande VeldeEdwin ClaereboutVeroline CaubergheLiselot HuddersHans Van LooJozef VercruysseJohannes Charlier

A1 Journal Article in VETERINARY PARASITOLOGY

Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control

Fiona Vande VeldeEdwin ClaereboutVerolien CaubergheLiselot HuddersJohannes Charlier

Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie Claeys

Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life

Liselot HuddersMario Pandelaere

A1 Journal Article in APPLIED RESEARCH IN QUALITY OF LIFE

Meat and morals: relationship between meat consumption, consumer attitudes towards human and animal welfare and moral behavior

Charlotte De BackerLiselot Hudders

A1 Journal Article in MEAT SCIENCE

Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec

Brahim ZaroualiPieter De PauwMichel WalraveKarolien PoelsKoen PonnetKatrina PanicLiselot HuddersVeroline Cauberghe

More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

Motivaties voor participatiegedrag op Facebook merkpagina’s

Marijke De VeirmanVeroline CaubergheLiselot HuddersCamille Peckstadt

Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness

Tine FaseurVeroline CaubergheLiselot Hudders

A1 Journal Article in COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH

The effectiveness of threat appeals in commercial advertising : the moderating impact of product type

Serena D'HoogeLiselot HuddersVeroline CaubergheCarline De Cauwer

Using games to raise awareness: how to co-design serious MiniGames?

Klara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition

Liselot HuddersChristine HennighausenBenjamin LangeHanna FinkFrank Schwab

2014

Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De VosSilvie Herrebaut

Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

From meatless mondays to meatless sundays: motivations for meat reduction among vegetarians and semi-vegetarians who mildly or significantly reduce their meat intake

Charlotte De BackerLiselot Hudders

A1 Journal Article in ECOLOGY OF FOOD AND NUTRITION

Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life

Liselot HuddersMario Pandelaere

Materialism: the good, the bad, and the ugly

LJ ShrumTina LowreyMario PandelaereAyalla RuvioElodie GentinaPia FurcheimMaud HerbertLiselot HuddersInge LensNaomi Mandel et al.

A2 Journal Article in JOURNAL OF MARKETING MANAGEMENT

The rival wears Prada: luxury consumption as a female competition strategy

Liselot HuddersCharlotte De BackerMaryanne FisherPatrick Vyncke

A1 Journal Article in EVOLUTIONARY PSYCHOLOGY

The rival wears prada: female luxury consumption as an intrasexual competition strategy

Liselot HuddersCharlotte De BackerMaryanne FisherPatrick Vyncke

2013

Consumer meaning making: the meaning of luxury brands in a democratised luxury world

Liselot HuddersMario PandelaerePatrick Vyncke

A1 Journal Article in INTERNATIONAL JOURNAL OF MARKET RESEARCH

How 'green' buying affects how we feel: a study on the impact of green purchases on an individual's subjective well-being

Lynn De VliegerLiselot Hudders

The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game

Katarina PanicLiselot HuddersVeroline Cauberghe

The effectiveness of green advertisements : combining ad-based and consumer-based research

Lynn De VliegerLiselot HuddersGino Verleye

Bookchapter in Advances in advertising research

Visuele gender stereotypering in reclame: een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties

Liselot HuddersPatrick Vyncke

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

2012

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude

Liselot HuddersVeroline CaubergheKatarina PanicTine FaseurEva Zimmerman

Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats

Katarina PanicLiselot HuddersKarl DestoopVeroline CauberghePatrick De Pelsmacker

Indulging the self: positive consequences of luxury consumption

Liselot HuddersMario Pandelaere

Bookchapter in Luxury marketing

Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media

Veroline CauberghePatrick De PelsmackerLiselot HuddersKatarina PanicDestoop Karl

The impact of green appeals on credibility: a mixed-method approach

Lynn De VliegerLiselot HuddersGino Verleye

The silver lining of materialism: the impact of luxury consumption on subjective well-being

Liselot HuddersMario Pandelaere

A1 Journal Article in JOURNAL OF HAPPINESS STUDIES

Why the devil wears Prada: consumers' purchase motives for luxuries

Liselot Hudders

A2 Journal Article in JOURNAL OF BRAND MANAGEMENT

2011

The luxury trap: the rewarding nature of luxury consumption

Liselot HuddersPatrick VynckeMario Pandelaere

2009

A multifaceted study on the functions of luxury in consumers' lives

Liselot Hudders

Celebrities in Luxury Advertising: The Celebrity Product Endorsement Process from a Co-Branding Perspective

Liselot HuddersDieter GrammensStefanie Merckx

Defining luxury: segmenting luxury consumers on the basis of their perception of luxury

Liselot HuddersMario Pandelaere

Democrats, Elitists, Snobs and Stylish People. Consumers’ perception of uniqueness in a democratised luxury world

Liselot HuddersPatrick Vyncke

Reclame in een internationale context

Katrien BerteLiselot HuddersKarolien Poels

Bookchapter in De internationale communicatie

2008

A Dress to Impress and a Toy to Enjoy. How Consumer Motivations Can Be Used in Luxury Ads

Liselot HuddersPatrick Vyncke

Bookchapter in New Trends in Advertising Research

Fatty Temptations or Healthy Recommendations? Parental Attitude towards the Influence of Food Advertising on their Children.

Dieter GrammensLiselot Hudders

From Health to Wisdom: An Empirical Research on Values of Young consumers

Dieter GrammensLiselot HuddersPatrick VynckeLieven De Marez

Keeping up with the Beckhams. Luxury Advertising as a Means to Communicate Values to Consumers

Liselot HuddersK DEVLAMYNCKI CLAEYS

Only the Best is Good Enough. Luxury Consumption as a Means to Enhance Survival Chances

Liselot HuddersPatrick Vyncke

2007

De klagers over de Raad

Ann BraeckmanLiselot Hudders

Bookchapter in Vijf jaar Raad : een balans