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Researcher
Liselot Hudders
Profile
Projects
Publications
Activities
210
Results
2021
Can the youth materialism scale be used across different countries and cultures?
Anna Maria Zawadzka
Agnes Nairn
Tina M. Lowrey
Liselot Hudders
Aysen Bakir
Andrew Rogers
Veroline Cauberghe
Elodie Gentina
Hua Li
Fiona Spotswood
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2021
Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
A1
Journal Article
in
TELEMATICS AND INFORMATICS
2021
Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children
Steffi De Jans
Ines Spielvogel
Brigitte Naderer
Liselot Hudders
A1
Journal Article
in
APPETITE
2021
Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2021
Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products
Serena D'Hooge
Patrick Vyncke
Liselot Hudders
Dissertation
2021
Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day
Edward De Vooght
Sarah Van Leuven
Liselot Hudders
A1
Journal Article
in
ACTA POLITICA
2021
Gambling advertising targeted at Belgian young adults
Liselot Hudders
Steffi De Jans
Evelien Tempelaere
C1
Conference
2021
Horse owners’ attitudes towards and motivators for using complementary and alternative veterinary medicine
Pia Keller
Ini Vanwesenbeeck
Liselot Hudders
Annelies Decloedt
A1
Journal Article
in
VETERINARY RECORD
2021
How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
Veroline Cauberghe
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Koen Ponnet
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2021
How to empower parental responsibility : parents’ views on personalized advertising and online data collection
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conference
2021
How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A2
Journal Article
in
YOUNG CONSUMERS
2021
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Emma Beuckels
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
Laura Herrewijn
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2021
Media multitasking : a bibliometric approach and literature review
Emma Beuckels
Guoquan Ye
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2021
Moral rebels and dietary deviants : how moral minority stereotypes predict the social attractiveness of veg*ns
Ben De Groeve
Liselot Hudders
Brent Bleys
A1
Journal Article
in
APPETITE
2021
Moral rebels and dietary deviants: How impressions of veg*ns as moral minorities predict their social attractiveness
Ben De Groeve
Liselot Hudders
Brent Bleys
U
Conference
2021
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent
Hayley Pearce
Liselot Hudders
Dieneke Van de Sompel
Veroline Cauberghe
A1
Journal Article
in
ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE
2021
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent
Hayley Pearce
Liselot Hudders
Dieneke Van de Sompel
Veroline Cauberghe
C3
Conference
2021
Narrating pain to make you understand : using novel metaphors to increase empathy
Edward De Vooght
Liselot Hudders
C1
Conference
2021
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
Sanne Holvoet
Ini Vanwesenbeeck
Liselot Hudders
Laura Herrewijn
C3
Conference
2021
Producing political rhetoric: An exploration of contemporary rhetorical practices in Flemish politics
Edward De Vooght
Liselot Hudders
Sarah Van Leuven
U
Conference
2021
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders
Steffi De Jans
Marijke De Veirman
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2021
The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
Rebecca Van Herck
Sofie Decock
Bernard De Clerck
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION
2021
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A1
Journal Article
in
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
2021
The web of influencers : a marketing-audience classification of (potential) social media influencers
Gaëlle Ouvrein
Sara Pabian
David Giles
Liselot Hudders
Charlotte De Backer
A1
Journal Article
in
JOURNAL OF MARKETING MANAGEMENT
2021
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Klaas Bombeke
Wouter Durnez
Jessica Morton
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories
Carla Mingolla
Wouter van Mol
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
PREVENTIVE VETERINARY MEDICINE
2021
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
Laura Herrewijn
Ben De Groeve
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
APPETITE
2021
What’s in the name of strategy? A survey of Flemish politicians and party staffers’ knowledge, self-reported use and expectations of rhetorical figures in speeches
Edward De Vooght
Sarah Van Leuven
Liselot Hudders
C3
Conference
2021
You are what you eat or shouldn’t you? Considering omnivores' perceptions of veg*ns in promoting plant-based diets
Ben De Groeve
Liselot Hudders
Brent Bleys
Dissertation
2021
2020
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2020
Building a luxury brand on Instagram : the case of Delvaux
Ineke Tack
Marijke De Veirman
Liselot Hudders
A2
Journal Article
in
MARCHÉ & ORGANISATIONS
2020
Children’s and parents’ perceptions of online commercial data practices : a qualitative study
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
A1
Journal Article
in
MEDIA AND COMMUNICATION
2020
Cycling for a sustainable future : stimulating children to cycle to school via a synergetic combination of informational and behavioral interventions
Dieneke Van de Sompel
Lore Vandenberghe
Liselot Hudders
A1
Journal Article
in
SUSTAINABILITY
2020
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Marijke De Veirman
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2020
Disclosure of vlog advertising targeted to children
Steffi De Jans
Liselot Hudders
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2020
Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Eva A. van Reijmersdal
Esther Rozendaal
Liselot Hudders
Ini Vanwesenbeeck
Veroline Cauberghe
Zeph M. C. van Berlo
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2020
Figuring out political rhetoric : a content analysis of the use of rhetorical figures by Flemish politicians
Edward De Vooght
Sarah Van Leuven
Liselot Hudders
C3
Conference
2020
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
Carla Mingolla
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
SUSTAINABILITY
2020
How biased minds drive sustainable behavioral change : an interdisciplinary multi-method approach on sustainable use of acaricides in beef cattle
Carla Mingolla
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
Dissertation
2020
How moral minority stereotypes predict the social attractiveness of veg*ns
Ben De Groeve
Liselot Hudders
Brent Bleys
C3
Conference
2020
Is reclame kinderspel? : Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2020
Knowledge as a strategy for privacy protection : how a privacy literacy training affects children's online disclosure behavior
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2020
Knowledge as a strategy for privacy protection : how a privacy literacy training affects children’s online disclosure behavior
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
C3
Conference
2020
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Yi Xiao
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2020
My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conference
2020
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
Ninety minutes to reduce one's intention to eat meat : a preliminary experimental investigation on the effect of watching the Cowspiracy documentary on intention to reduce meat consumption
Sara Pabian
Liselot Hudders
Karolien Poels
Floor Stoffelen
Charlotte J. S. De Backer
A2
Journal Article
in
FRONTIERS IN COMMUNICATION
2020
Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting
Noel Klein-Reesink
Liselot Hudders
Lieven De Marez
A2
Journal Article
in
JOURNAL OF MARKETING AND COMMUNICATION
2020
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conference
2020
The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
Understanding the YouTube generation : how preschoolers process television and YouTube advertising
Ini Vanwesenbeeck
Liselot Hudders
Koen Ponnet
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2020
Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium
Hayley Pearce
Liselot Hudders
Dieneke Van de Sompel
A1
Journal Article
in
ENERGY RESEARCH & SOCIAL SCIENCE
2020
2019
#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Advertising targeting young children : an overview of 10 years of research (2006–2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2019
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
Emma Beuckels
Steffi De Jans
Liselot Hudders
C1
Conference
2019
Building a luxury brand on Instagram : Delvaux as a case study
Marijke De Veirman
Ineke Tack
Liselot Hudders
C3
Conference
2019
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
Brahim Zarouali
Pieter De Pauw
Koen Ponnet
Michel Walrave
Karolien Poels
Veroline Cauberghe
Liselot Hudders
A2
Journal Article
in
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
2019
Digital advertising and consumer empowerment
Liselot Hudders
Eva A. Van Reijmersdal
Karolien Poels
Editorial material
2019
Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Examining the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction.
Ben De Groeve
Brent Bleys
Liselot Hudders
C3
Conference
2019
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2019
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
C3
Conference
2019
If you’re not paying for it, you are the product : a qualitative study examining children's and parents' perceptions of online data collection practices for commercial use
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
C1
Conference
2019
Influencer Marketing: Teenagers as Commercial Content Creators
Marijke De Veirman
Steffi De Jans
Elisabeth Van den Abeele
Liselot Hudders
U
Conference
2019
Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?
Steffi De Jans
Liselot Hudders
C3
Conference
2019
Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Mark my words : a qualitative content analysis of the use of rhetorical figures in political speeches on the 2018 Flemish municipal election day
Edward De Vooght
Sarah Van Leuven
Liselot Hudders
C3
Conference
2019
Okay to promote eating less meat, but don't be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction
Ben De Groeve
Brent Bleys
Liselot Hudders
A1
Journal Article
in
APPETITE
2019
Okay to promote eating less meat, but don’t be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction
Ben De Groeve
Brent Bleys
Liselot Hudders
C3
Conference
2019
Product placement in mass media : a review and bibliometric analysis
Fu Guo
Guoquan Ye
Liselot Hudders
Wei Lv
Mingming Li
Vincent G. Duffy
A1
Journal Article
in
JOURNAL OF ADVERTISING
2019
Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
Steffi De Jans
Liselot Hudders
Laura Herrewijn
Klara Van Geit
Veroline Cauberghe
A1
Journal Article
in
CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE
2019
Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
Pieter De Pauw
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMMUNICATION RESEARCH
2019
The king of pain : examining the effect of metaphor conventionality on embodied simulation and state empathy in pain communication
Edward De Vooght
Liselot Hudders
C3
Conference
2019
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conference
2019
Towards a biased mindset : an extended theory of planned behaviour framework to predict farmers' intention to adopt a sustainable mange control approach
Carla Mingolla
Liselot Hudders
Ini Vanwesenbeeck
Edwin Claerebout
A1
Journal Article
in
PREVENTIVE VETERINARY MEDICINE
2019
What is influencer marketing and how does it target children? A review and direction for future research
Marijke De Veirman
Liselot Hudders
Michelle R. Nelson
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2019
2018
Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A2
Journal Article
in
YOUNG CONSUMERS
2018
An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour
Yandisa Ngqangashe
Charlotte JS De Backer
Liselot Hudders
Nina Hermans
Heidi Vandebosch
Tim Smits
A1
Journal Article
in
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
2018
Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2018
Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry
Fiona Vande Velde
Johannes Charlier
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
PREVENTIVE VETERINARY MEDICINE
2018
Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness
Fiona Vande Velde
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
2018
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
Dissertation
2018
Disclosing brand placement to young children
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2018
Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand
Marijke De Veirman
Liselot Hudders
C3
Conference
2018
Effective risk and crisis communication : evaluating message framing
Goldi Tewari
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
Dissertation
2018
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
Pieter De Pauw
Ralf De Wolf
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
NEW MEDIA & SOCIETY
2018
How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
How spending on luxuries leads to prosocial behavior : the role of guilt feelings in the effect of luxury spending on charity donations
Melanie Verstockt
Liselot Hudders
C3
Conference
2018
Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media
Yi Xiao
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT
2018
If you’re not paying for it, you are the product : children’s and parents’ perceptions of online data collection practices for commercial use
Laurien Desimpelaere
Liselot Hudders
Dieneke Van de Sompel
C3
Conference
2018
Into the mind of a dairy farmer : a multimethod study to induce sustainable worm control behaviour by communication strategies
Fiona Vande Velde
Edwin Claerebout
Liselot Hudders
Veroline Cauberghe
Johannes Charlier
Dissertation
2018
Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media
Yi Xiao
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
Dissertation
2018
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
2018
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva van Reijmersdal
C3
Conference
2018
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
The active role of stakeholders in corporate communication : a multi-vocal approach of communication in turbulent times
Hannelore Crijns
Liselot Hudders
Dissertation
2018
The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
C3
Conference
2018
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva A. van Reijmersdal
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
The effectiveness of in-game advertising : examining the influence of ad format
Laura Herrewijn
Karolien Poels
Bookchapter
in
Advances in advertising research IX : power to consumers
2018
The impact of advertising congruity and dynamics in a media multitasking context
Emma Beuckels
Liselot Hudders
Klaas Bombeke
Veroline Cauberghe
Vadim Lapère
C1
Conference
2018
The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
Yi Xiao
Liselot Hudders
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2018
The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF CONSUMER BEHAVIOUR
2018
The paradox of negative emotional appeals in commercial advertisements
Serena D'Hooge
Patrick Vyncke
Liselot Hudders
Veroline Cauberghe
C1
Conference
2018
2017
A review of ten years of research on advertising targeting young children
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2017
Advertising targeting young children : a literature review (2006-2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C1
Conference
2017
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
C1
Conference
2017
Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry
Fiona Vande Velde
Johannes Charlier
Veroline Cauberghe
Liselot Hudders
Edwin Claerebout
C3
Conference
2017
Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Children’s responses to internet advertising : are native advertisements more persuasive than online banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Conducting international consumer research with children : challenges and potential solutions
Tina Lowrey
Lan Chaplin
Agnes Nairn
Elodie Gentina
Anna Zawadska
Aysen Bakir
Veroline Cauberghe
Liselot Hudders
Li Hua
Fiona Spotswood
Bookchapter
in
The Routledge companion to consumer behavior
2017
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Consumers’ motivations for lurking and posting in brand communities on social networking sites
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
Bookchapter
in
Digital advertising : theory and research
2017
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
Serena D'Hooge
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF CONSUMER BEHAVIOR
2017
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Ethical and sustainable aspects of meat production : consumer perceptions and system credibility
Maeve Henchion
Charlotte De Backer
Liselot Hudders
Bookchapter
in
New aspects of meat quality
2017
Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
Lana Mulier
Hendrik Slabbinck
Iris Vermeir
C3
Conference
2017
Food as a means for female power struggles
Charlotte De Backer
Liselot Hudders
Maryanne Fisher
Bookchapter
in
Oxford handbook of women and competition
2017
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
Pieter De Pauw
Ralf De Wolf
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
Laura Herrewijn
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies
Shubin Yu
Liselot Hudders
Veroline Cauberghe
Dissertation
2017
Luxury brands in the digital era : a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising
Shubin Yu
Liselot Hudders
Veroline Cauberghe
Bookchapter
in
The essence of luxury : an Asian market perspective
2017
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2017
Re-reconceptualising the ‘behavioural approach’ in agricultural studies : beyond a cognitive socio-psychological perspective
Fiona Vande Velde
Johannes Charlier
Veroline Cauberghe
Liselot Hudders
Edwin Claerebout
C3
Conference
2017
SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Liselot Hudders
Pieter De Pauw
Veroline Cauberghe
Katarina Panic
Brahim Zarouali
Esther Rozendaal
A1
Journal Article
in
JOURNAL OF ADVERTISING
2017
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
Pieter De Pauw
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF FASHION MARKETING AND MANAGEMENT
2017
Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
Ini Vanwesenbeeck
Report
2017
Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2017
The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
Hannelore Crijns
Veroline Cauberghe
An-Sofie Claeys
Liselot Hudders
C3
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2017
Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Using games to raise awareness : how to co-design serious mini-games?
Steffi De Jans
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
A1
Journal Article
in
COMPUTERS & EDUCATION
2017
Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy
Hannelore Crijns
An-Sofie Claeys
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2017
2016
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
A1
Journal Article
in
JOURNAL OF RETAILING AND CONSUMER SERVICES
2016
Children and integrated advertising
Liselot Hudders
Veroline Cauberghe
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
Disclosing brand placement to young children
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
C1
Conference
2016
Fundraising in an interactive online environment
Katarina Panic
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
NONPROFIT AND VOLUNTARY SECTOR QUARTERLY
2016
Game jezelf reclamewijs
Veroline Cauberghe
Liselot Hudders
Laura Herrewijn
C3
Conference
2016
How advertising literacy training affect children’s responses to television commercials versus advergames
Liselot Hudders
Veroline Cauberghe
Katarina Panic
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
Liselot Hudders
Veroline Cauberghe
Tine Faseur
Katarina Panic
Bookchapter
in
Advertising in new formats and media : current research and implications for marketers
2016
Look who's cooking: investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium
Charlotte De Backer
Liselot Hudders
A1
Journal Article
in
APPETITE
2016
Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2016
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2016
The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C1
Conference
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
A1
Journal Article
in
JOURNAL OF ADVERTISING
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
C3
Conference
2016
What If the rival drives a Porsche? Luxury car spending as a costly signal in male intrasexual competition
C Hennighausen
Liselot Hudders
BP Lange
H Fink
A1
Journal Article
in
EVOLUTIONARY PSYCHOLOGY
2016
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
2015
Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Wendy De Vos
Bookchapter
in
Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative
2015
Children's advertising literacy in a new media environment: an introduction to the AdLit research project
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Britt Adams
kristien daems
Pieter De Pauw
patrick de pelsmacker
Liesbeth Hellemans
Eva Lievens
Brahim Zarouali
C1
Conference
2015
Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?
Liselot Hudders
Pieter De Pauw
Veroline Cauberghe
Katarina Panic
Brahim Zarouali
C3
Conference
2015
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2015
Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
Fiona Vande Velde
Edwin Claerebout
Veroline Cauberghe
Liselot Hudders
Hans Van Loo
Jozef Vercruysse
Johannes Charlier
A1
Journal Article
in
VETERINARY PARASITOLOGY
2015
Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
Fiona Vande Velde
Edwin Claerebout
Verolien Cauberghe
Liselot Hudders
Johannes Charlier
C3
Conference
2015
Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2015
How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
2015
Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life
Liselot Hudders
Mario Pandelaere
A1
Journal Article
in
APPLIED RESEARCH IN QUALITY OF LIFE
2015
Meat and morals: relationship between meat consumption, consumer attitudes towards human and animal welfare and moral behavior
Charlotte De Backer
Liselot Hudders
A1
Journal Article
in
MEAT SCIENCE
2015
Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec
Brahim Zarouali
Pieter De Pauw
Michel Walrave
Karolien Poels
Koen Ponnet
Katrina Panic
Liselot Hudders
Veroline Cauberghe
Report
2015
More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
2015
Secondary crisis communication on Facebook: an experimental study on the impact of valence
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
Eveline Neirings
C1
Conference
2015
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
Tine Faseur
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
2015
Using games to raise awareness: how to co-design serious MiniGames?
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
P1
Conference
2015
What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition
Liselot Hudders
Christine Hennighausen
Benjamin Lange
Hanna Fink
Frank Schwab
C3
Conference
2015
2014
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Wendy De Vos
Silvie Herrebaut
C1
Conference
2014
Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
C1
Conference
2014
From meatless mondays to meatless sundays: motivations for meat reduction among vegetarians and semi-vegetarians who mildly or significantly reduce their meat intake
Charlotte De Backer
Liselot Hudders
A1
Journal Article
in
ECOLOGY OF FOOD AND NUTRITION
2014
Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life
Liselot Hudders
Mario Pandelaere
C3
Conference
2014
Materialism: the good, the bad, and the ugly
LJ Shrum
Tina Lowrey
Mario Pandelaere
Ayalla Ruvio
Elodie Gentina
Pia Furcheim
Maud Herbert
Liselot Hudders
Inge Lens
Naomi Mandel
Agnes Nairn
Adriana Samper
Isabella Soscia
Laurel Steinfield
A2
Journal Article
in
JOURNAL OF MARKETING MANAGEMENT
2014
The rival wears Prada: luxury consumption as a female competition strategy
Liselot Hudders
Charlotte De Backer
Maryanne Fisher
Patrick Vyncke
A1
Journal Article
in
EVOLUTIONARY PSYCHOLOGY
2014
The rival wears prada: female luxury consumption as an intrasexual competition strategy
Liselot Hudders
Charlotte De Backer
Maryanne Fisher
Patrick Vyncke
C3
Conference
2014
2013
Consumer meaning making: the meaning of luxury brands in a democratised luxury world
Liselot Hudders
Mario Pandelaere
Patrick Vyncke
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2013
How 'green' buying affects how we feel: a study on the impact of green purchases on an individual's subjective well-being
Lynn De Vlieger
Liselot Hudders
C1
Conference
2013
The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game
Katarina Panic
Liselot Hudders
Veroline Cauberghe
C1
Conference
2013
The effectiveness of green advertisements : combining ad-based and consumer-based research
Lynn De Vlieger
Liselot Hudders
Gino Verleye
Bookchapter
in
Advances in advertising research
2013
Visuele gender stereotypering in reclame: een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties
Liselot Hudders
Patrick Vyncke
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2013
2012
Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Tine Faseur
Eva Zimmerman
C1
Conference
2012
Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats
Katarina Panic
Liselot Hudders
Karl Destoop
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Indulging the self: positive consequences of luxury consumption
Liselot Hudders
Mario Pandelaere
Bookchapter
in
Luxury marketing
2012
Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
Katarina Panic
Destoop Karl
Report
2012
The impact of green appeals on credibility: a mixed-method approach
Lynn De Vlieger
Liselot Hudders
Gino Verleye
C1
Conference
2012
The silver lining of materialism: the impact of luxury consumption on subjective well-being
Liselot Hudders
Mario Pandelaere
A1
Journal Article
in
JOURNAL OF HAPPINESS STUDIES
2012
Why the devil wears Prada: consumers' purchase motives for luxuries
Liselot Hudders
A2
Journal Article
in
JOURNAL OF BRAND MANAGEMENT
2012
2011
The luxury trap: the rewarding nature of luxury consumption
Liselot Hudders
Patrick Vyncke
Mario Pandelaere
Dissertation
2011
2009
A multifaceted study on the functions of luxury in consumers' lives
Liselot Hudders
C1
Conference
2009
Celebrities in Luxury Advertising: The Celebrity Product Endorsement Process from a Co-Branding Perspective
Liselot Hudders
Dieter Grammens
Stefanie Merckx
C1
Conference
2009
Defining luxury: segmenting luxury consumers on the basis of their perception of luxury
Liselot Hudders
Mario Pandelaere
C1
Conference
2009
Democrats, Elitists, Snobs and Stylish People. Consumers’ perception of uniqueness in a democratised luxury world
Liselot Hudders
Patrick Vyncke
C1
Conference
2009
Reclame in een internationale context
Katrien Berte
Liselot Hudders
Karolien Poels
Bookchapter
in
De internationale communicatie
2009
2008
A Dress to Impress and a Toy to Enjoy. How Consumer Motivations Can Be Used in Luxury Ads
Liselot Hudders
Patrick Vyncke
Bookchapter
in
New Trends in Advertising Research
2008
Fatty Temptations or Healthy Recommendations? Parental Attitude towards the Influence of Food Advertising on their Children.
Dieter Grammens
Liselot Hudders
C1
Conference
2008
From Health to Wisdom: An Empirical Research on Values of Young consumers
Dieter Grammens
Liselot Hudders
Patrick Vyncke
Lieven De Marez
C1
Conference
2008
Keeping up with the Beckhams. Luxury Advertising as a Means to Communicate Values to Consumers
Liselot Hudders
K DEVLAMYNCK
I CLAEYS
C1
Conference
2008
Only the Best is Good Enough. Luxury Consumption as a Means to Enhance Survival Chances
Liselot Hudders
Patrick Vyncke
C1
Conference
2008
2007
De klagers over de Raad
Ann Braeckman
Liselot Hudders
Report
2007
