Current Position(s)
Research unit(s)
Research disciplines
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Social sciences
- Advertising
- Consumer behaviour
- Marketing communications
- Communication management
- Communication research methodology
- Media and communication policy
- Health communication
- Science communication
- Information technologies
- Digital media
- Media audience research
- Media research methodology
Expertise
Marketing Communication
Consumer Behavior
Advertising
Advertising Literacy
Influencer Marketing
Digital Marketing
Media effects research
Consumer socialization
Bio