Liselot Hudders an associate professor in marketing communication and marketing ethics at Ghent University, department of Communication Sciences and director of the Center for Persuasive Communication. She teaches courses in the bachelor and master. She is a board member of the European Advertising Academy and chair of the NeFCA persuasive communication division. She is also associate editor for International Journal of Advertising and Journal of Interactive Advertising. She serves in the editorial boards of Journal of Advertising, Journal of Advertising Research and Journal of Children and Media. Her work has been published in a diverse range of SSCI-ranked journals such as Journal of Interactive Marketing, Journal of Advertising, International Journal of Advertising, Communication Research, Computers in Human Behavior, Appetite, etc.