Nutri-Score: whether, why, how and for whom this food label works.

Belief in Quantification: An investigation of its causes and consequences

BOF-ZAP professorship in marketing

Consumer decision-making

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness.

How can consumers effectively be protected against commercial persuasion attempts? The role of external warnings.

Investigating attitude-behaviour inconsistencies

Moderators of the question - behaviour effect

"Nudging Consumers to Cheaper Food Choices"

Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.

The backfire effect of product assortment structure and size on consumers’ healthy grocery choices

The effect of presentation perspectives in food pictures on (un)healthy food consumption.

The impact of food claims on consumer behavior.

The impact of product assortment on consumers’ (un)healthy grocery choices

The impact of situational and personal variables on responsestyles of attitude measures

The role of motivations for time-inconsistent consumption choices.

Time-inconsistent choices in today’s society and market place: How emerging trends and developments affect consumers’ food choices

Time-inconsistent choices in today’s society and market place: How emerging trends and developments affect consumers’ food choices.

Towards a better understanding of the ease of justification in simultaneous, sequential and isolated choices regarding vices and virtues.

Using Indicators to Influence Consumer Behaviour and Prevent Pre-Disease Through Food and Lifestyle-related Interventions

Using Indicators to Influence Consumer Behaviour and Prevent Pre-Disease Through Food and Lifestyle-related Interventions

Consumer lab

Why do companies (not) report on Corporate Social Responsibility (CSR)?

BOF-ZAP professorship in marketing