Project

The effect of presentation perspectives in food pictures on (un)healthy food consumption.

Code
01D05819
Looptijd
01-10-2019 → 30-09-2023
Financiering
Regional and community funding: Special Research Fund
Onderzoeksdisciplines
  • Social sciences
    • Consumer psychology
    • Health, education and welfare economics
    • Consumer behaviour
Trefwoorden
voedselfoto’s presentatie perspectief psychologische afstand (on)gezonde voedselconsumptie
 
Projectomschrijving

Food pictures are omnipresent. We investigate if and how two frequently used types of presentation perspectives in food pictures, namely ‘self’ vs. ‘other’ eating perspective and top vs. diner’s eye perspective, affect subsequent (un)healthy food consumption. We argue that psychological distance, the subjective feeling that something is close or far away from one’s own reference point, can explain this.