Code
01D24909
Looptijd
01-10-2009 → 30-09-2013
Financiering
Regional and community funding: Special Research Fund
Promotor
Fellow
Onderzoeksdisciplines
-
Social sciences
- Social psychology
- Marketing
Trefwoorden
waarschuwingsboodschappen
overtuigingskennis
product placement
Projectomschrijving
Consumers are aware of the fact that advertising tries to influence them. However, their persuasion knowledge concerning more subtle communication tools such as product placements is less developed. This project tries to reveal whether and by means of which external warnings persuasion knowledge can be developed and activated in different consumers to better protect them against different commercial persuasion attempts.