Project

How can consumers effectively be protected against commercial persuasion attempts? The role of external warnings.

Code
01D24909
Looptijd
01-10-2009 → 30-09-2013
Financiering
Regional and community funding: Special Research Fund
Onderzoeksdisciplines
  • Social sciences
    • Social psychology
    • Marketing
Trefwoorden
waarschuwingsboodschappen overtuigingskennis product placement
 
Projectomschrijving

Consumers are aware of the fact that advertising tries to influence them. However, their persuasion knowledge concerning more subtle communication tools such as product placements is less developed. This project tries to reveal whether and by means of which external warnings persuasion knowledge can be developed and activated in different consumers to better protect them against different commercial persuasion attempts.