Blue BALANCE: Sustainable Economic Development of Flemish Coastal Areas For All

Examining the effectiveness of social media communication strategies of governmental organizations in times of crisis

How young children cope with online personal data collection by commercial parties?

Impact of flow in media and persuasive messages.

Market research focusing on risk perceptions among Belgian citizens for a research-driven communication strategy.

Media-Multitasking: the advertiser’s dream or nightmare? An experimental study to investigate the impact of media-multitasking on advertising processing and efectiveness.

Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.

Persuasion knowledge among children and youngsters with respect to new advertising formats.

Playing in the domestic space - exploring the role of video games in the context of everyday life

Research on motivational climate messages, climate frames and climate narratives

Serious Gaming: science communication about current advertising practices and technologies aimed at young people and the general public

Tapping Water into Your Heart: Promoting Water Conservation through its Uniqueness Compared to its Scarcity strengthened by the individuals’ personal values in communicational strategies

The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messag

Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilots

Sustainable use of acaricides in beef cattle: multi-­disciplinary research into the effectiveness of communication strategies to stimulate the adoption of novel diagnostic tools.