Research Explorer

Project

The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messag
Code
01D04409
Duration
01 October 2009 → 30 September 2013
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Communication sciences
    • Journalism and professional writing
    • Media studies
    • Other media and communications
Keywords
message strategies health risk campaigns consumer perceptions
 
Project description

This study assesses the effectiveness of different message strategies in health risk campaigns. More precisely, the impact of the moderating influence of type of health issues and diverse personality traits will investigated, as wel as the importance of cognivtive versus affective components in one- versus two-sided messages.