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Researcher
Veroline Cauberghe
Profile
Projects
Publications
Activities
233
Results
2021
Can the youth materialism scale be used across different countries and cultures?
Anna Maria Zawadzka
Agnes Nairn
Tina M. Lowrey
Liselot Hudders
Aysen Bakir
Andrew Rogers
Veroline Cauberghe
Elodie Gentina
Hua Li
Fiona Spotswood
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2021
How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
Veroline Cauberghe
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Koen Ponnet
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2021
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Emma Beuckels
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
Laura Herrewijn
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2021
Media multitasking : a bibliometric approach and literature review
Emma Beuckels
Guoquan Ye
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2021
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent
Hayley Pearce
Liselot Hudders
Dieneke Van de Sompel
Veroline Cauberghe
A1
Journal Article
in
ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE
2021
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent
Hayley Pearce
Liselot Hudders
Dieneke Van de Sompel
Veroline Cauberghe
C3
Conference
2021
Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior
Veroline Cauberghe
Estefanya Charlotte Vazquez Casaubon
Dieneke Van de Sompel
A1
Journal Article
in
JOURNAL OF ENVIRONMENTAL MANAGEMENT
2021
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Klaas Bombeke
Wouter Durnez
Jessica Morton
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories
Carla Mingolla
Wouter van Mol
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
PREVENTIVE VETERINARY MEDICINE
2021
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
Laura Herrewijn
Ben De Groeve
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
APPETITE
2021
2020
Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Eva A. van Reijmersdal
Esther Rozendaal
Liselot Hudders
Ini Vanwesenbeeck
Veroline Cauberghe
Zeph M. C. van Berlo
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2020
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
Carla Mingolla
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
SUSTAINABILITY
2020
How biased minds drive sustainable behavioral change : an interdisciplinary multi-method approach on sustainable use of acaricides in beef cattle
Carla Mingolla
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
Dissertation
2020
Is reclame kinderspel? : Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2020
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Yi Xiao
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2020
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conference
2020
The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
2019
Advertising targeting young children : an overview of 10 years of research (2006–2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2019
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
Brahim Zarouali
Pieter De Pauw
Koen Ponnet
Michel Walrave
Karolien Poels
Veroline Cauberghe
Liselot Hudders
A2
Journal Article
in
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
2019
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2019
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
C3
Conference
2019
Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
Steffi De Jans
Liselot Hudders
Laura Herrewijn
Klara Van Geit
Veroline Cauberghe
A1
Journal Article
in
CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE
2019
Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
Pieter De Pauw
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMMUNICATION RESEARCH
2019
The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
COMMUNICATION RESEARCH
2019
The role of empathy in crisis communication : providing a deeper understanding of how organizational crises and crisis communication affect reputation
Lieze Schoofs
An-Sofie Claeys
Aurélie De Waele
Veroline Cauberghe
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2019
2018
Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A2
Journal Article
in
YOUNG CONSUMERS
2018
Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2018
Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry
Fiona Vande Velde
Johannes Charlier
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
PREVENTIVE VETERINARY MEDICINE
2018
Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness
Fiona Vande Velde
Liselot Hudders
Veroline Cauberghe
Edwin Claerebout
A1
Journal Article
in
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
2018
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
Dissertation
2018
Disclosing brand placement to young children
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2018
Effective risk and crisis communication : evaluating message framing
Goldi Tewari
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
Dissertation
2018
Empathy as a driver of consumers’ attitudinal responses to organizational crises and crisis communication
Lieze Schoofs
An-Sofie Claeys
Aurélie De Waele
Veroline Cauberghe
C3
Conference
2018
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
Pieter De Pauw
Ralf De Wolf
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
NEW MEDIA & SOCIETY
2018
How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media
Yi Xiao
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT
2018
Into the mind of a dairy farmer : a multimethod study to induce sustainable worm control behaviour by communication strategies
Fiona Vande Velde
Edwin Claerebout
Liselot Hudders
Veroline Cauberghe
Johannes Charlier
Dissertation
2018
Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media
Yi Xiao
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
Dissertation
2018
Optimization of spokespersons’ use of voice in organizational crisis communication
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
C3
Conference
2018
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
2018
Spokespersons’ nonverbal behavior in times of crisis : the relative importance of visual and vocal cues
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
Gijs Fannes
A1
Journal Article
in
JOURNAL OF NONVERBAL BEHAVIOR
2018
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva van Reijmersdal
C3
Conference
2018
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
C3
Conference
2018
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva A. van Reijmersdal
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
The effectiveness of in-game advertising : examining the influence of ad format
Laura Herrewijn
Karolien Poels
Bookchapter
in
Advances in advertising research IX : power to consumers
2018
The impact of advertising congruity and dynamics in a media multitasking context
Emma Beuckels
Liselot Hudders
Klaas Bombeke
Veroline Cauberghe
Vadim Lapère
C1
Conference
2018
The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
Yi Xiao
Liselot Hudders
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2018
The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF CONSUMER BEHAVIOUR
2018
The paradox of negative emotional appeals in commercial advertisements
Serena D'Hooge
Patrick Vyncke
Liselot Hudders
Veroline Cauberghe
C1
Conference
2018
2017
A review of ten years of research on advertising targeting young children
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2017
Advertising targeting young children : a literature review (2006-2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C1
Conference
2017
Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry
Fiona Vande Velde
Johannes Charlier
Veroline Cauberghe
Liselot Hudders
Edwin Claerebout
C3
Conference
2017
Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Children’s responses to internet advertising : are native advertisements more persuasive than online banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Conducting international consumer research with children : challenges and potential solutions
Tina Lowrey
Lan Chaplin
Agnes Nairn
Elodie Gentina
Anna Zawadska
Aysen Bakir
Veroline Cauberghe
Liselot Hudders
Li Hua
Fiona Spotswood
Bookchapter
in
The Routledge companion to consumer behavior
2017
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Consumers’ motivations for lurking and posting in brand communities on social networking sites
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
Bookchapter
in
Digital advertising : theory and research
2017
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
Serena D'Hooge
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF CONSUMER BEHAVIOR
2017
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
Lana Mulier
Hendrik Slabbinck
Iris Vermeir
C3
Conference
2017
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
Pieter De Pauw
Ralf De Wolf
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
Laura Herrewijn
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies
Shubin Yu
Liselot Hudders
Veroline Cauberghe
Dissertation
2017
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2017
Re-reconceptualising the ‘behavioural approach’ in agricultural studies : beyond a cognitive socio-psychological perspective
Fiona Vande Velde
Johannes Charlier
Veroline Cauberghe
Liselot Hudders
Edwin Claerebout
C3
Conference
2017
SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Liselot Hudders
Pieter De Pauw
Veroline Cauberghe
Katarina Panic
Brahim Zarouali
Esther Rozendaal
A1
Journal Article
in
JOURNAL OF ADVERTISING
2017
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
Pieter De Pauw
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
Shubin Yu
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF FASHION MARKETING AND MANAGEMENT
2017
Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
Ini Vanwesenbeeck
Report
2017
Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2017
The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
Hannelore Crijns
Veroline Cauberghe
An-Sofie Claeys
Liselot Hudders
C3
Conference
2017
The effect of personal characteristics, perceived threat, efficacy and breast cancer anxiety on breast cancer screening activation
Patrick De Pelsmacker
Martine Lewi
Veroline Cauberghe
A2
Journal Article
in
HEALTHCARE
2017
The impact of a spokesperson’s visual and vocal cues on the public’s attitudes towards an organization in crisis
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
C3
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2017
The importance of visual and vocal cues of organizational spokespersons in times of crisis
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
Gijs Fannes
C3
Conference
2017
The role of affect and cognition in processing messages about early diagnosis for Alzheimer's Disease by older people
Patrick De Pelsmacker
Martine Lewi
Veroline Cauberghe
A1
Journal Article
in
HEALTHCARE
2017
Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Using games to raise awareness : how to co-design serious mini-games?
Steffi De Jans
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
A1
Journal Article
in
COMPUTERS & EDUCATION
2017
Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy
Hannelore Crijns
An-Sofie Claeys
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2017
2016
Children and integrated advertising
Liselot Hudders
Veroline Cauberghe
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
Development and validation of an instrument for measuring individual motives for playing digital games
Frederik De Grove
Veroline Cauberghe
Jan Van Looy
A1
Journal Article
in
MEDIA PSYCHOLOGY
2016
Disclosing brand placement to young children
Pieter De Pauw
Liselot Hudders
Veroline Cauberghe
C1
Conference
2016
Fundraising in an interactive online environment
Katarina Panic
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
NONPROFIT AND VOLUNTARY SECTOR QUARTERLY
2016
Game jezelf reclamewijs
Veroline Cauberghe
Liselot Hudders
Laura Herrewijn
C3
Conference
2016
How advertising literacy training affect children’s responses to television commercials versus advergames
Liselot Hudders
Veroline Cauberghe
Katarina Panic
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
Liselot Hudders
Veroline Cauberghe
Tine Faseur
Katarina Panic
Bookchapter
in
Advertising in new formats and media : current research and implications for marketers
2016
Is old news no news? The impact of self-disclosure by organizations in crisis
An-Sofie Claeys
Veroline Cauberghe
Mario Pandelaere
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2016
Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2016
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2016
The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C1
Conference
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
A1
Journal Article
in
JOURNAL OF ADVERTISING
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
C3
Conference
2016
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
Won't we scare them?: the impact of communicating uncontrollable risks on the public's perception
Melanie De Vocht
An-Sofie Claeys
Veroline Cauberghe
Mieke Uyttendaele
Benedikt Sas
A1
Journal Article
in
JOURNAL OF RISK RESEARCH
2016
2015
Affective and cognitive reactions towards emerging food safety risks in Europe
Melanie De Vocht
Veroline Cauberghe
Mieke Uyttendaele
Benedikt Sas
A1
Journal Article
in
JOURNAL OF RISK RESEARCH
2015
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
MEDIA PSYCHOLOGY
2015
Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Wendy De Vos
Bookchapter
in
Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative
2015
Children's advertising literacy in a new media environment: an introduction to the AdLit research project
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Britt Adams
kristien daems
Pieter De Pauw
patrick de pelsmacker
Liesbeth Hellemans
Eva Lievens
Brahim Zarouali
C1
Conference
2015
Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?
Liselot Hudders
Pieter De Pauw
Veroline Cauberghe
Katarina Panic
Brahim Zarouali
C3
Conference
2015
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands
Shubin Yu
Liselot Hudders
Veroline Cauberghe
C3
Conference
2015
De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2015
Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
Fiona Vande Velde
Edwin Claerebout
Veroline Cauberghe
Liselot Hudders
Hans Van Loo
Jozef Vercruysse
Johannes Charlier
A1
Journal Article
in
VETERINARY PARASITOLOGY
2015
ECONOHEALTH: placing helminth infections of livestock in an economic and social context
Johannes Charlier
Fiona Vande Velde
Mariska van der Voort
Jef Van Meensel
Ludwig Lauwers
Veroline Cauberghe
Jozef Vercruysse
Edwin Claerebout
A1
Journal Article
in
VETERINARY PARASITOLOGY
2015
Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2015
How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
2015
Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec
Brahim Zarouali
Pieter De Pauw
Michel Walrave
Karolien Poels
Koen Ponnet
Katrina Panic
Liselot Hudders
Veroline Cauberghe
Report
2015
More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
2015
Secondary crisis communication on Facebook: an experimental study on the impact of valence
Hannelore Crijns
Veroline Cauberghe
Liselot Hudders
An-Sofie Claeys
Eveline Neirings
C1
Conference
2015
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
Tine Faseur
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
2015
The credibility of refutation in two-sided anti-drug messages
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF SOCIAL MARKETING
2015
The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
Aurélie De Waele
An-Sofie Claeys
Veroline Cauberghe
C3
Conference
2015
The role of a favorable pre-crisis reputation in protecting organizations during crises
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2015
Using games to raise awareness: how to co-design serious MiniGames?
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
P1
Conference
2015
2014
Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF HEALTH PSYCHOLOGY
2014
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Wendy De Vos
Silvie Herrebaut
C1
Conference
2014
De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis
An-Sofie Claeys
Veroline Cauberghe
C3
Conference
2014
Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook
Hannelore Crijns
Liselot Hudders
Veroline Cauberghe
An-Sofie Claeys
C1
Conference
2014
How to communicate risks to the public? : research on risk communication about the food safety of fresh produce
Melanie De Vocht
Veroline Cauberghe
Benedikt Sas
Dissertation
2014
Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
Iris Vermeir
Snezna Kasakova
Tina Tessitore
Veroline Cauberghe
Hendrik Slabbinck
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2014
In pursuit of play: toward a social cognitive understanding of determinants of digital play
Frederik De Grove
Veroline Cauberghe
Jan Van Looy
A1
Journal Article
in
COMMUNICATION THEORY
2014
Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF COMMUNICATION
2014
New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Dissertation
2014
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2014
Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF HEALTH COMMUNICATION
2014
Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2014
Risicocommunicatie omtrent voeding en internationale verschillen binnen Europa
Melanie De Vocht
Veroline Cauberghe
Mieke Uyttendaele
Benedikt Sas
A4
Journal Article
in
FOOD SCIENCE AND LAW
2014
Social health education programs at school: investigating the integration of serious games in the curriculum
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Media and education in the digital age : concepts, assessments, subversions
2014
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
Dissertation
2014
The impact of spokespersons’ nonverbal crisis communication on the public’s perception of organizational competence
An-Sofie Claeys
Veroline Cauberghe
C3
Conference
2014
The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF DRUG ISSUES
2014
What makes crisis response strategies work? The impact of crisis involvement and message framing
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2014
2013
Analyzing consumers' reactions to news coverage of the 2011 Escherichia coli O104:H4 outbreak, using the extended parallel processing model
Melanie De Vocht
Veroline Cauberghe
Benedikt Sas
Mieke Uyttendaele
A1
Journal Article
in
JOURNAL OF FOOD PROTECTION
2013
Commodity theory as a theoretical explanation for the impact of the self-disclosure of organizational crises
An-Sofie Claeys
Veroline Cauberghe
Mario Pandelaere
Jan Leysen
C3
Conference
2013
Communicating emerging food risks: the impact of 1- or 2-sidedness, vividly presented information and spatial distance on message credibility
Melanie De Vocht
Veroline Cauberghe
Mieke Uyttendaele
Benedikt Sas
C3
Conference
2013
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2013
Development and validation of a social cognitive motivation scale for playing digital games
Frederik De Grove
Jan Van Looy
Veroline Cauberghe
C3
Conference
2013
Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication
An-Sofie Claeys
Veroline Cauberghe
Jan Leysen
A1
Journal Article
in
JOURNAL OF APPLIED COMMUNICATION RESEARCH
2013
Persuasive effects of two-sided social marketing messages
Erlinde Cornelis
Veroline Cauberghe
Dissertation
2013
The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game
Katarina Panic
Liselot Hudders
Veroline Cauberghe
C1
Conference
2013
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
SUBSTANCE USE & MISUSE
2013
2012
Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude
Liselot Hudders
Veroline Cauberghe
Katarina Panic
Tine Faseur
Eva Zimmerman
C1
Conference
2012
Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats
Katarina Panic
Liselot Hudders
Karl Destoop
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2012
Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Crisis response and crisis timing strategies, two sides of the same coin
An-Sofie Claeys
Veroline Cauberghe
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2012
Emotional message framing in crisis communication : the moderating impact of crisis timing strategies
An-Sofie Claeys
Veroline Cauberghe
Jan Leysen
C1
Conference
2012
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Promoting dental care to children using traditional and interactive media following threat appeals
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
Katarina Panic
Destoop Karl
Report
2012
The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2012
The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
Iris Vermeir
Snezhanka Kazakova
Tina Tessitore
Veroline Cauberghe
Hendrik Slabbinck
C3
Conference
2012
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Advances in advertising research (vol. III) : current insights and future trends
2012
The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
The impact of the content and timing of organizational crisis communication on reputation repair
An-Sofie Claeys
Veroline Cauberghe
Jan Leysen
Dissertation
2012
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
2011
A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization
Melanie De Vocht
Veroline Cauberghe
Benedikt Sas
Mieke Uyttendaele
C1
Conference
2011
Adoption intentions toward interactive digital television among advertising professionals
Veroline Cauberghe
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF INTERACTIVE ADVERTISING
2011
Context effects of TV programme‑induced interactivity and telepresence on advertising responses
Veroline Cauberghe
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2011
De do's en dont's van crisiscommunicatie: BP, lessons learned?
An-Sofie Claeys
Veroline Cauberghe
Jan Leysen
Newsarticle
2011
Determinants of the impact of crises on organizational reputation: an experimental test of crisis communication strategies and the moderating impact of locus of control
An-Sofie Claeys
Veroline Cauberghe
Patrick Vyncke
Bookchapter
in
Advances in advertising research : breaking new ground in theory and practice
2011
Emotions as a crisis communication strategy: the moderating impact of emotional statements on effects of crisis response strategies and issue involvement
An-Sofie Claeys
Veroline Cauberghe
Kimberly De Keukelaere
C3
Conference
2011
How much threat should be relieved? : the impact of low self-efficacy on food risk perception in a context of climate change and globalization
Melanie De Vocht
Veroline Cauberghe
Tineke Faseur
Mieke Uyttendaele
Benedikt Sas
C1
Conference
2011
Impact of an interactive anti-speeding threat appeal: how much threat is too much?
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2011
Risk perception towards emerging food safety risks on fresh produce: the impact of governmental trust on evoked fear
Melanie De Vocht
Veroline Cauberghe
Mieke Uyttendaele
Benedikt Sas
C3
Conference
2011
Say the right things at the right moment : the moderating role of stealing thunder on the effectiveness of crisis response strategies
An-Sofie Claeys
Veroline Cauberghe
Ninia Baert
C3
Conference
2011
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Katarina Panic
Veroline Cauberghe
Delphine Verhoye
Bookchapter
in
Advances in advertising research (vol. 2) : breaking new ground in theory and practice
2011
The effect of flow on implicit memory of in-game brand placements
Snezhanka Kazakova
Veroline Cauberghe
Dieter Thijs
C1
Conference
2011
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
Bookchapter
in
Advances in advertising research : breaking new ground in theory and practice
2011
The impact of congruency and time pressure during simultaneous exposure in an IDTV context
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Advertising : types, trends and controversies
2011
The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem
Tineke Faseur
Veroline Cauberghe
Erlinde Cornelis
An-Sofie Claeys
C3
Conference
2011
The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation
An-Sofie Claeys
Veroline Cauberghe
Mario Pandelaere
C3
Conference
2011
2010
Advergames: the impact of brand prominence and game repetition on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2010
How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control
An-Sofie Claeys
Veroline Cauberghe
Patrick Vyncke
C1
Conference
2010
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2010
Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives
Veroline Cauberghe
Book
2010
Restoring reputations in times of crisis: an experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control
An-Sofie Claeys
Veroline Cauberghe
Patrick Vyncke
A1
Journal Article
in
PUBLIC RELATIONS REVIEW
2010
Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2010
Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising
Katarina Panic
Veroline Cauberghe
Delphine Verhoye
C1
Conference
2010
The effectiveness of different message strategies in health risk communication
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2010
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
C1
Conference
2010
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2010
When to say what during crisis situations: experimental tests of the Situational Crisis Communication Theory (SCCT) and stealing thunder
An-Sofie Claeys
Veroline Cauberghe
Jan Leysen
C1
Conference
2010
2009
Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV
Veroline Cauberghe
Patrick De Pelsmacker
Other
2009
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
Bookchapter
in
Advertising research. Message, Medium and Context
2009
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
Nathalie Dens
A1
Journal Article
in
ACCIDENT ANALYSIS AND PREVENTION
2009
Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2009
Impact of interactive anti-speeding threat appeal: how much fear is too much?
K. Panic
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2009
The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
Wim Janssens
Patrick De Pelsmacker
Veroline Cauberghe
C3
Conference
2009
The impact of threat messages in an interactive multimedia environment
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2009
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Veroline Cauberghe
Patrick De Pelsmacker
W. Janssens
Bookchapter
in
Advertising Research: message, medium and context
2009
2008
Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2008
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
New trends in advertising research
2008
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Interactive digital television : technologies and applications
2008
Catch them or loose them! Reclame-effectiviteit van Interactieve spots op Interactieve, Digitale TV
Veroline Cauberghe
Patrick De Pelsmacker
2008
Interactive television context and advertising recall
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Encyclopedia of information science and technology
2008
Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
Telescopic ads on interactive digital television
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Encyclopedia of information science and technology
2008
The advertising impact of an interactive TV program on the recall of an embedded commercial
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING RESEARCH
2008
The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
New trends in advertising research
2008
The impact of banners on digital television: the role of program interactivity and product involvement
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY & BEHAVIOR
2008
The impact of banners on interactive digital TV: the role of programme interactivity and product category involvement
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
The impact of two way communication and user control in a television program on the embedded ad and brand recall
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
New trends in advertising research
2008
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
2007
Advergames: the impact of brand prominence and repetition on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2007
Being there or being lost. TV program embedded interactivity and advertising responses
Patrick De Pelsmacker
Veroline Cauberghe
C3
Conference
2007
Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition
Veroline Cauberghe
Patrick De Pelsmacker
Maggie Geuens
C3
Conference
2007
Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties
Veroline Cauberghe
Patrick De Pelsmacker
2007
Sms-marketing. Is Vlaanderen er klaar voor?
Malaika Brengman
Veroline Cauberghe
Els Thielemans
Other
2007
The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2007
The impact of two way communication and user control in a television programme on the embedded ad and brand recall
Veroline Cauberghe
C1
Conference
2007
2006
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2006
België aan de IDTV startlijn
Veroline Cauberghe
Christophe Vergult
2006
Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals
Veroline Cauberghe
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF INTERACTIVE ADVERTISING
2006
2005
Belgium at the start of IDTV
Veroline Cauberghe
Christophe Vergult
Newsarticle
2005
Is there a future for Advertising on IDTV?
Veroline Cauberghe
Patrick De Pelsmacker
Other
2005
2004
'Kids in wonderland'
Veroline Cauberghe
Newsarticle
2004
Bedrijven met een sterke reputatie scoren financieel beter: interview met Cees Van Riel, Bedrijven met een sterke reputatie scoren financiëel beter. Interview met Cees Van Riel, managing director van het reputation institute
Veroline Cauberghe
Other
2004
