Research Explorer

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Researcher

Veroline Cauberghe

Publications & Research Data

Awards & Distinctions

284 Results

2026

A deep dive below the human surface : the effect of basic human values on coastal residents' and tourists’ marine personal norm, mediated by marine value orientations

Catho VermeulenVeroline CaubergheThijs BoumanSara Vandamme

A1 Journal Article in JOURNAL OF ENVIRONMENTAL PSYCHOLOGY

Organisatiemodellen voor energierenovaties in appartementsgebouwen

Sofie NaeyaertEmma MartensPeter ConradieVeroline Cauberghe

Perceptie en acceptatie van financieringsinstrumenten voor energierenovaties

Sofie NaeyaertEmma MartensVeroline CauberghePeter Conradie

Perceptions of the Belgian Coast through time : how resident views affect acceptance of blue projects and place attachment

Marylise SchmidVeroline CaubergheThijs BoumanSara Vandamme

A2 Journal Article in JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT

2025

Crafting sustainable narratives : the effects of sustainability and exclusivity framing on consumer acceptance of recycled materials in luxury fashion

Anqi YuVeroline CaubergheShubin Yu

How luxury fashion brands more effectively communicate CSR on X/Twitter : a textual data analysis perspective

Anqi YuVeroline CaubergheShubin Yu

Navigating cues of ecological and social sustainability : the role of psychological distance for online fashion consumption intentions

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Perceived warmth and greenwashing : the influence of benefit framing and value orientations on sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Place attachment evaluated through the lens of time : insights from the Belgian coast

Marylise SchmidThijs BoumanVeroline CaubergheSara Vandamme

Signaling sustainability in online fashion consumption : the role of credibility induced by certification labels

Barbara BehreVeroline Cauberghe

A2 Journal Article in CLEANER AND RESPONSIBLE CONSUMPTION

Sustainability communication in online fashion shops : a study on sustainability signals and consumer insights

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Tapping water into our hearts : psychological determinants and biases in sustainable residential water usage

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheDieneke Van de Sompel

Understanding perceived group values among coastal residents and tourists : implications for marine conservation norms and behaviours

Catho VermeulenVeroline CaubergheThijs BoumanSara Vandamme

2024

#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise

Marloes de BrabandereIni VanwesenbeeckLiselot HuddersVeroline Cauberghe

A1 Journal Article in HEALTH COMMUNICATION

#Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise

Marloes de BrabandereIni VanwesenbeeckLiselot HuddersVeroline Cauberghe

'Eco‐style' perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes

Barbara BehreVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF CONSUMER STUDIES

'I conserve more water than others, do I?' An exploratory study examining self-assessment misperceptions of water conservation

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheDieneke Van de Sompel

A1 Journal Article in ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY

'I' value nature, 'they' only the instrumental benefits : an exploration of people’s personal and others’ perceived marine value orientations

Catho VermeulenVeroline CaubergheSara VandammeThijs Bouman

An exploratory study on the relation between basic human values and marine value orientations, and its effect on people’s environmental personal norms

Catho VermeulenVeroline CaubergheSara VandammeThijs Bouman

Benefit framing and perceived warmth in sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Cultivating coastal consensus : exploring the impact of intrinsic and instrumental message framing about the sea on project acceptance, examining the moderating role of general openness to change

Catho VermeulenVeroline CaubergheThijs BoumanSara Vandamme

Does increasing the salience of past or future landscape change counter ‘climax thinking’ in the context of sustainable coastal transitions?

Marylise SchmidSara VandammeThijs BoumanVeroline Cauberghe

Empowering change : boosting pro-environmental behaviour through nudges and messaging strategies

Estefanya Charlotte Vazquez CasaubonVeroline Cauberghe

How do luxury fashion brands integrate sustainability in their social media communication? An exploration of tweet data analysis

Anqi YuVeroline CaubergheShubin Yu

Other- and self-benefit framing of sustainability : the role of warm glow and value orientation in sustainable fashion marketing

Barbara BehreVeroline CaubergheDieneke Van de Sompel

Place attachment as evaluated through the lens of time

Marylise SchmidVeroline CaubergheSara VandammeThijs Bouman

Role of moral obligation and self-efficacy to promote acceptance for alternative water sources : implications for effective communication

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheThijs Bouman

2023

(When) Do we trust sustainability labels? How certification labels and sustainability information affect credibility in online fashion consumption

Barbara BehreVeroline Cauberghe

An experimental study to examine whether and how Flemish and Dutch harm prevention messages on gambling advertising affect consumers' gambling-related beliefs and intentions

Steffi De JansVeroline CaubergheLiselot HuddersFran Rys

A1 Journal Article in PSYCHOLOGY OF ADDICTIVE BEHAVIORS

An exploration of climax thinking on social acceptance of sustainable transitions in coastal regions

Marylise SchmidVeroline CaubergheSara VandammeThijs Bouman

Are current responsible gambling messages responsible? The effectiveness of the prevention message ‘Gamble in moderation’ on gambling advertising

Steffi De JansVeroline CaubergheLiselot Hudders

Are you ready for the blue transition : how to increase people's involvement and acceptance for the sustainable transition at the coast

Catho VermeulenMarylise SchmidVeroline CaubergheThijs BoumanSara Vandamme

Are you ready for the blue transition? Increasing involvement and social acceptance for a sustainable transition at the Belgian Coast

Catho VermeulenMarylise SchmidJana AsselmanThijs BoumanVeroline CaubergheGijs CouvreurWim De ClercqLisa DevrieseColin JanssenStefan Meysman et al.

Exploring household acceptance of rainwater and recycled greywater : towards sustainable water practices

Estefanya Charlotte Vazquez CasaubonVeroline Cauberghe

Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in HEALTH COMMUNICATION

Social acceptance of sustainable coastal transition : the relation between basic values and marine value orientations

Catho VermeulenVeroline CaubergheThijs BoumanSara Vandamme

Sustainable water usage : understanding willingness to use rainwater and recycled greywater at home

Estefanya Charlotte Vazquez CasaubonVeroline Cauberghe

The role of perceived psychological distance of ecological and social signals for sustainable fashion consumption

Barbara BehreVeroline CaubergheDieneke Van de Sompel

2022

'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory

Hayley PearceVeroline CaubergheLiselot HuddersDieneke Van de Sompel

'I conserve more water than others, or not?' Examining how people who overestimate their water conservation behaviour differ from others

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheDieneke Van de Sompel

Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?

Veroline CaubergheSteffi De JansLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in JOURNAL OF COMMUNITY PSYCHOLOGY

Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention

Marloes de BrabandereVeroline CaubergheLiselot HuddersIni Vanwesenbeeck

On becoming a green kid : how to effectively design climate messages to encourage children's intention to adopt pro-environmental behavior through message framing and emotions

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

Our close environment : construal level effects on online fashion purchase intention for ecological vs. social sustainability signals

Barbara BehreVeroline CaubergheDieneke Van de Sompel

What do families talk about? Reciprocal influence towards pro-environmental behaviours and concern in the household

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheDieneke Van de Sompel

2021

Can the youth materialism scale be used across different countries and cultures?

Anna Maria ZawadzkaAgnes NairnTina M. LowreyLiselot HuddersAysen BakirAndrew RogersVeroline CaubergheElodie GentinaHua LiFiona Spotswood

A1 Journal Article in INTERNATIONAL JOURNAL OF MARKET RESEARCH

How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown

Veroline CaubergheIni VanwesenbeeckSteffi De JansLiselot HuddersKoen Ponnet

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy

Laura HerrewijnSteffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

Media multitasking : a bibliometric approach and literature review

Emma BeuckelsGuoquan YeLiselot HuddersVeroline Cauberghe

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

A1 Journal Article in ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE

Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent

Hayley PearceLiselot HuddersDieneke Van de SompelVeroline Cauberghe

Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior

Veroline CaubergheEstefanya Charlotte Vazquez CasaubonDieneke Van de Sompel

A1 Journal Article in JOURNAL OF ENVIRONMENTAL MANAGEMENT

Promoting water conservation through its perceived uniqueness : the role of water’s value, scarcity concerns, and moral obligation

Estefanya Charlotte Vazquez CasaubonVeroline CaubergheDieneke Van de Sompel

The value of sustainable fashion : the influence of sustainability cues and fashion style on brand values and attitudes

Barbara BehreVeroline Cauberghe

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories

Carla MingollaWouter van MolLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in PREVENTIVE VETERINARY MEDICINE

VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions

Laura HerrewijnBen De GroeveVeroline CaubergheLiselot Hudders

A1 Journal Article in APPETITE

2020

Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van ReijmersdalEsther RozendaalLiselot HuddersIni VanwesenbeeckVeroline CaubergheZeph M. C. van Berlo

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices

Carla MingollaLiselot HuddersVeroline Cauberghe

A1 Journal Article in SUSTAINABILITY

How biased minds drive sustainable behavioral change : an interdisciplinary multi-method approach on sustainable use of acaricides in beef cattle

Carla MingollaLiselot HuddersVeroline CaubergheEdwin Claerebout

Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Yi XiaoVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses

Emma BeuckelsLiselot HuddersVeroline Cauberghe

Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De JansEmma BeuckelsLiselot HuddersVeroline CaubergheIni Vanwesenbeeck

The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising

Steffi De JansLiselot HuddersVeroline Cauberghe

The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

2019

Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations

Brahim ZaroualiPieter De PauwKoen PonnetMichel WalraveKarolien PoelsVeroline CaubergheLiselot Hudders

A2 Journal Article in JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes

Steffi De JansLiselot HuddersLaura HerrewijnKlara Van GeitVeroline Cauberghe

A1 Journal Article in CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE

Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers

Pieter De PauwVeroline CaubergheLiselot Hudders

A1 Journal Article in COMMUNICATION RESEARCH

The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication

Aurélie De WaeleAn-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in COMMUNICATION RESEARCH

The role of empathy in crisis communication : providing a deeper understanding of how organizational crises and crisis communication affect reputation

Lieze SchoofsAn-Sofie ClaeysAurélie De WaeleVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW

2018

Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?

Steffi De JansLiselot HuddersVeroline Cauberghe

A2 Journal Article in YOUNG CONSUMERS

Advances in advertising research IX : power to consumers

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels

Hannelore CrijnsLiselot HuddersVeroline Cauberghe

Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry

Fiona Vande VeldeJohannes CharlierLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in PREVENTIVE VETERINARY MEDICINE

Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness

Fiona Vande VeldeLiselot HuddersVeroline CaubergheEdwin Claerebout

A1 Journal Article in JOURNAL OF ENVIRONMENTAL PSYCHOLOGY

Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising

Pieter De PauwLiselot HuddersVeroline Cauberghe

Disclosing brand placement to young children

Pieter De PauwLiselot HuddersVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Effective risk and crisis communication : evaluating message framing

Goldi TewariLiselot HuddersVeroline CaubergheAn-Sofie Claeys

Empathy as a driver of consumers’ attitudinal responses to organizational crises and crisis communication

Lieze SchoofsAn-Sofie ClaeysAurélie De WaeleVeroline Cauberghe

From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

A1 Journal Article in NEW MEDIA & SOCIETY

How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency

Steffi De JansLiselot HuddersVeroline Cauberghe

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media

Yi XiaoVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT

Into the mind of a dairy farmer : a multimethod study to induce sustainable worm control behaviour by communication strategies

Fiona Vande VeldeEdwin ClaereboutLiselot HuddersVeroline CaubergheJohannes Charlier

Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media

Yi XiaoVeroline CaubergheLiselot HuddersAn-Sofie Claeys

Optimization of spokespersons’ use of voice in organizational crisis communication

Aurélie De WaeleAn-Sofie ClaeysVeroline Cauberghe

Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF ELECTRONIC COMMERCE RESEARCH

Spokespersons’ nonverbal behavior in times of crisis : the relative importance of visual and vocal cues

Aurélie De WaeleAn-Sofie ClaeysVeroline CaubergheGijs Fannes

A1 Journal Article in JOURNAL OF NONVERBAL BEHAVIOR

The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot Hudders

The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva A. van Reijmersdal

A1 Journal Article in JOURNAL OF ADVERTISING

The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva van Reijmersdal

The effectiveness of in-game advertising : examining the influence of ad format

Laura HerrewijnKarolien Poels

Bookchapter in Advances in advertising research IX : power to consumers

The impact of advertising congruity and dynamics in a media multitasking context

Emma BeuckelsLiselot HuddersKlaas BombekeVeroline CaubergheVadim Lapère

The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention

Yi XiaoLiselot HuddersAn-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW

The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements

Liselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF CONSUMER BEHAVIOUR

The paradox of negative emotional appeals in commercial advertisements

Serena D'HoogePatrick VynckeLiselot HuddersVeroline Cauberghe

Women’s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context

Martine LewiPatrick De PelsmackerVeroline Cauberghe

A2 Journal Article in JOURNAL OF COMMUNICATION IN HEALTHCARE

2017

A review of ten years of research on advertising targeting young children

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

Advertising targeting young children : a literature review (2006-2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry

Fiona Vande VeldeJohannes CharlierVeroline CaubergheLiselot HuddersEdwin Claerebout

Children’s responses to internet advertising : are native advertisements more persuasive than online banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Conducting international consumer research with children : challenges and potential solutions

Tina LowreyLan ChaplinAgnes NairnElodie GentinaAnna ZawadskaAysen BakirVeroline CaubergheLiselot HuddersLi HuaFiona Spotswood

Bookchapter in The Routledge companion to consumer behavior

Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Consumers’ motivations for lurking and posting in brand communities on social networking sites

Marijke De VeirmanVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

Bookchapter in Digital advertising : theory and research

Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects

Serena D'HoogeLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF CONSUMER BEHAVIOR

Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana MulierHendrik SlabbinckIris Vermeir

From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy

Laura HerrewijnIni VanwesenbeeckSteffi De JansLiselot HuddersVeroline Cauberghe

How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self

Marijke De VeirmanVeroline CaubergheLiselot Hudders

How media multitasking reduces advertising irritation : the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie Claeys

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies

Shubin YuLiselot HuddersVeroline Cauberghe

Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Re-reconceptualising the ‘behavioural approach’ in agricultural studies : beyond a cognitive socio-psychological perspective

Fiona Vande VeldeJohannes CharlierVeroline CaubergheLiselot HuddersEdwin Claerebout

SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION

Shubin YuLiselot HuddersVeroline Cauberghe

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Liselot HuddersPieter De PauwVeroline CaubergheKatarina PanicBrahim ZaroualiEsther Rozendaal

A1 Journal Article in JOURNAL OF ADVERTISING

Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy

Pieter De PauwVeroline CaubergheLiselot Hudders

Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF FASHION MARKETING AND MANAGEMENT

Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.

Steffi De JansVeroline CaubergheLiselot HuddersIni Vanwesenbeeck

Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication

Hannelore CrijnsVeroline CaubergheLiselot Hudders

A1 Journal Article in PUBLIC RELATIONS REVIEW

The effect of personal characteristics, perceived threat, efficacy and breast cancer anxiety on breast cancer screening activation

Patrick De PelsmackerMartine LewiVeroline Cauberghe

A1 Journal Article in HEALTHCARE

The impact of a spokesperson’s visual and vocal cues on the public’s attitudes towards an organization in crisis

Aurélie De WaeleAn-Sofie ClaeysVeroline Cauberghe

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot Hudders¨Patrick De Pelsmacker

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

The importance of visual and vocal cues of organizational spokespersons in times of crisis

Aurélie De WaeleAn-Sofie ClaeysVeroline CaubergheGijs Fannes

The role of affect and cognition in processing messages about early diagnosis for Alzheimer's Disease by older people

Patrick De PelsmackerMartine LewiVeroline Cauberghe

A1 Journal Article in HEALTHCARE

The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure

Hannelore CrijnsVeroline CaubergheAn-Sofie ClaeysLiselot Hudders

Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels

Hannelore CrijnsLiselot HuddersVeroline Cauberghe

Using games to raise awareness : how to co-design serious mini-games?

Steffi De JansKlara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

A1 Journal Article in COMPUTERS & EDUCATION

Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy

Hannelore CrijnsAn-Sofie ClaeysVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2016

Children and integrated advertising

Liselot HuddersVeroline Cauberghe

A2 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Development and validation of an instrument for measuring individual motives for playing digital games

Frederik De GroveVeroline CaubergheJan Van Looy

A1 Journal Article in MEDIA PSYCHOLOGY

Disclosing brand placement to young children

Pieter De PauwLiselot HuddersVeroline Cauberghe

Fundraising in an interactive online environment

Katarina PanicLiselot HuddersVeroline Cauberghe

A1 Journal Article in NONPROFIT AND VOLUNTARY SECTOR QUARTERLY

Game jezelf reclamewijs

Veroline CaubergheLiselot HuddersLaura Herrewijn

How advertising literacy training affect children’s responses to television commercials versus advergames

Liselot HuddersVeroline CaubergheKatarina Panic

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos

Liselot HuddersVeroline CaubergheTine FaseurKatarina Panic

Bookchapter in Advertising in new formats and media : current research and implications for marketers

Is old news no news? The impact of self-disclosure by organizations in crisis

An-Sofie ClaeysVeroline CaubergheMario Pandelaere

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising

Shubin YuLiselot HuddersVeroline Cauberghe

Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Snezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Emma BeuckelsSnezhanka KazakovaVeroline CauberghePatrick De PelsmackerLiselot Hudders

The immediate versus delayed effects of an advertising literacy training on children's responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe

The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

A1 Journal Article in JOURNAL OF ADVERTISING

The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Won't we scare them?: the impact of communicating uncontrollable risks on the public's perception

Melanie De VochtAn-Sofie ClaeysVeroline CaubergheMieke UyttendaeleBenedikt Sas

A1 Journal Article in JOURNAL OF RISK RESEARCH

2015

AdLit : children's advertising literacy in a new media environment

Liselot HuddersVeroline CaubergheKatarina PanicBritt AdamsKristien DaemsPieter De PauwPatrick De PelsmackerLiesbeth HellemansEva LievensBrahim Zarouali

Affective and cognitive reactions towards emerging food safety risks in Europe

Melanie De VochtVeroline CaubergheMieke UyttendaeleBenedikt Sas

A1 Journal Article in JOURNAL OF RISK RESEARCH

Can't see the forest for the trees? The effect of media multitasking on cognitive processing style

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

A1 Journal Article in MEDIA PSYCHOLOGY

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De Vos

Bookchapter in Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative

Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?

Liselot HuddersPieter De PauwVeroline CaubergheKatarina PanicBrahim Zarouali

Crisiscommunicatie via Facebook : een experimenteel onderzoek naar de effecten van de valentie en likes van reacties op bedrijfsreputatie en virale gedragsintenties

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie ClaeysEveline Neirings

Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands

Shubin YuLiselot HuddersVeroline Cauberghe

De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis

An-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control

Fiona Vande VeldeEdwin ClaereboutVeroline CaubergheLiselot HuddersHans Van LooJozef VercruysseJohannes Charlier

A1 Journal Article in VETERINARY PARASITOLOGY

ECONOHEALTH: placing helminth infections of livestock in an economic and social context

Johannes CharlierFiona Vande VeldeMariska van der VoortJef Van MeenselLudwig LauwersVeroline CaubergheJozef VercruysseEdwin Claerebout

A1 Journal Article in VETERINARY PARASITOLOGY

Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers

Hannelore CrijnsVeroline CaubergheLiselot HuddersAn-Sofie Claeys

Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec

Brahim ZaroualiPieter De PauwMichel WalraveKarolien PoelsKoen PonnetKatrina PanicLiselot HuddersVeroline Cauberghe

More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

Motivaties voor participatiegedrag op Facebook merkpagina’s

Marijke De VeirmanVeroline CaubergheLiselot HuddersCamille Peckstadt

Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness

Tine FaseurVeroline CaubergheLiselot Hudders

A1 Journal Article in COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH

The credibility of refutation in two-sided anti-drug messages

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF SOCIAL MARKETING

The effectiveness of threat appeals in commercial advertising : the moderating impact of product type

Serena D'HoogeLiselot HuddersVeroline CaubergheCarline De Cauwer

The fragmented mind : exploring the measurement and consequences of media multitasking behavior

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication

Aurélie De WaeleAn-Sofie ClaeysVeroline Cauberghe

The role of a favorable pre-crisis reputation in protecting organizations during crises

An-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW

Using games to raise awareness: how to co-design serious MiniGames?

Klara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

2014

Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF HEALTH PSYCHOLOGY

Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De VosSilvie Herrebaut

De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis

An-Sofie ClaeysVeroline Cauberghe

Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook

Hannelore CrijnsLiselot HuddersVeroline CaubergheAn-Sofie Claeys

How to communicate risks to the public? : research on risk communication about the food safety of fresh produce

Melanie De VochtVeroline CaubergheBenedikt Sas

Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators

Iris VermeirSnezna KasakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

In pursuit of play: toward a social cognitive understanding of determinants of digital play

Frederik De GroveVeroline CaubergheJan Van Looy

A1 Journal Article in COMMUNICATION THEORY

Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis

An-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in JOURNAL OF COMMUNICATION

New, digital media and the effectiveness of persuasive communication strategies in a social marketing context

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF HEALTH COMMUNICATION

Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

Risicocommunicatie omtrent voeding en internationale verschillen binnen Europa

Melanie De VochtVeroline CaubergheMieke UyttendaeleBenedikt Sas

A4 Journal Article in FOOD SCIENCE AND LAW

Social health education programs at school: investigating the integration of serious games in the curriculum

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Bookchapter in Media and education in the digital age : concepts, assessments, subversions

The impact of spokespersons’ nonverbal crisis communication on the public’s perception of organizational competence

An-Sofie ClaeysVeroline Cauberghe

The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF DRUG ISSUES

What makes crisis response strategies work? The impact of crisis involvement and message framing

An-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2013

Analyzing consumers' reactions to news coverage of the 2011 Escherichia coli O104:H4 outbreak, using the extended parallel processing model

Melanie De VochtVeroline CaubergheBenedikt SasMieke Uyttendaele

A1 Journal Article in JOURNAL OF FOOD PROTECTION

Commodity theory as a theoretical explanation for the impact of the self-disclosure of organizational crises

An-Sofie ClaeysVeroline CaubergheMario PandelaereJan Leysen

Communicating emerging food risks: the impact of 1- or 2-sidedness, vividly presented information and spatial distance on message credibility

Melanie De VochtVeroline CaubergheMieke UyttendaeleBenedikt Sas

Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF ADVERTISING

Development and validation of a social cognitive motivation scale for playing digital games

Frederik De GroveJan Van LooyVeroline Cauberghe

Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication

An-Sofie ClaeysVeroline CaubergheJan Leysen

A1 Journal Article in JOURNAL OF APPLIED COMMUNICATION RESEARCH

Persuasive effects of two-sided social marketing messages

Erlinde CornelisVeroline Cauberghe

The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game

Katarina PanicLiselot HuddersVeroline Cauberghe

Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in SUBSTANCE USE & MISUSE

2012

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude

Liselot HuddersVeroline CaubergheKatarina PanicTine FaseurEva Zimmerman

Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats

Katarina PanicLiselot HuddersKarl DestoopVeroline CauberghePatrick De Pelsmacker

Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Crisis response and crisis timing strategies, two sides of the same coin

An-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW

Emotional message framing in crisis communication : the moderating impact of crisis timing strategies

An-Sofie ClaeysVeroline CaubergheJan Leysen

Health versus appearance focus in one- versus two-sided messages discouraging sun tanning

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

Promoting dental care to children using traditional and interactive media following threat appeals

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media

Veroline CauberghePatrick De PelsmackerLiselot HuddersKatarina PanicDestoop Karl

The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone

Erlinde CornelisLeen AdamsVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence

Iris VermeirSnezhanka KazakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

Bookchapter in Advances in advertising research (vol. III) : current insights and future trends

The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

The impact of the content and timing of organizational crisis communication on reputation repair

An-Sofie ClaeysVeroline CaubergheJan Leysen

Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

2011

A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization

Melanie De VochtVeroline CaubergheBenedikt SasMieke Uyttendaele

Adoption intentions toward interactive digital television among advertising professionals

Veroline CauberghePatrick De Pelsmacker

A2 Journal Article in JOURNAL OF INTERACTIVE ADVERTISING

Context effects of TV programme‑induced interactivity and telepresence on advertising responses

Veroline CaubergheMaggie GeuensPatrick De Pelsmacker

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

De do's en dont's van crisiscommunicatie: BP, lessons learned?

An-Sofie ClaeysVeroline CaubergheJan Leysen

Determinants of the impact of crises on organizational reputation: an experimental test of crisis communication strategies and the moderating impact of locus of control

An-Sofie ClaeysVeroline CauberghePatrick Vyncke

Bookchapter in Advances in advertising research : breaking new ground in theory and practice

Emotions as a crisis communication strategy: the moderating impact of emotional statements on effects of crisis response strategies and issue involvement

An-Sofie ClaeysVeroline CaubergheKimberly De Keukelaere

How much threat should be relieved? : the impact of low self-efficacy on food risk perception in a context of climate change and globalization

Melanie De VochtVeroline CaubergheTineke FaseurMieke UyttendaeleBenedikt Sas

Impact of an interactive anti-speeding threat appeal: how much threat is too much?

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

Risk perception towards emerging food safety risks on fresh produce: the impact of governmental trust on evoked fear

Melanie De VochtVeroline CaubergheMieke UyttendaeleBenedikt Sas

Say the right things at the right moment : the moderating role of stealing thunder on the effectiveness of crisis response strategies

An-Sofie ClaeysVeroline CaubergheNinia Baert

The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising

Katarina PanicVeroline CaubergheDelphine Verhoye

Bookchapter in Advances in advertising research (vol. 2) : breaking new ground in theory and practice

The effect of flow on implicit memory of in-game brand placements

Snezhanka KazakovaVeroline CaubergheDieter Thijs

The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde CornelisLeen AdamsVeroline Cauberghe

Bookchapter in Advances in advertising research : breaking new ground in theory and practice

The impact of congruency and time pressure during simultaneous exposure in an IDTV context

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Bookchapter in Advertising : types, trends and controversies

The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem

Tineke FaseurVeroline CaubergheErlinde CornelisAn-Sofie Claeys

The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation

An-Sofie ClaeysVeroline CaubergheMario Pandelaere

2010

Advergames: the impact of brand prominence and game repetition on brand responses

Veroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF ADVERTISING

How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control

An-Sofie ClaeysVeroline CauberghePatrick Vyncke

Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives

Veroline Cauberghe

Restoring reputations in times of crisis: an experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

An-Sofie ClaeysVeroline CauberghePatrick Vyncke

A1 Journal Article in PUBLIC RELATIONS REVIEW

Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement

Veroline CauberghePatrick De PelsmackerWim Janssens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising

Katarina PanicVeroline CaubergheDelphine Verhoye

The effectiveness of different message strategies in health risk communication

Erlinde CornelisVeroline CauberghePatrick De Pelsmacker

The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde CornelisLeen AdamsVeroline Cauberghe

The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses

Veroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

When to say what during crisis situations: experimental tests of the Situational Crisis Communication Theory (SCCT) and stealing thunder

An-Sofie ClaeysVeroline CaubergheJan Leysen

2009

Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV

Veroline CauberghePatrick De Pelsmacker

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance

Veroline CauberghePatrick De PelsmackerWim Janssens

Bookchapter in Advertising research. Message, Medium and Context

Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance

Veroline CauberghePatrick De PelsmackerWim JanssensNathalie Dens

A1 Journal Article in ACCIDENT ANALYSIS AND PREVENTION

Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Impact of interactive anti-speeding threat appeal: how much fear is too much?

K. PanicVeroline CauberghePatrick De Pelsmacker

The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility

Wim JanssensPatrick De PelsmackerVeroline Cauberghe

The impact of threat messages in an interactive multimedia environment

Veroline CauberghePatrick De Pelsmacker

The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response

Veroline CauberghePatrick De PelsmackerW. Janssens

Bookchapter in Advertising Research: message, medium and context

2008

Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour

Veroline CauberghePatrick De Pelsmacker

Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

Veroline CauberghePatrick De Pelsmacker

Bookchapter in New trends in advertising research

Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

Veroline CauberghePatrick De Pelsmacker

Bookchapter in Interactive digital television : technologies and applications

Catch them or loose them! Reclame-effectiviteit van Interactieve spots op Interactieve, Digitale TV

Veroline CauberghePatrick De Pelsmacker

Interactive television context and advertising recall

Veroline CauberghePatrick De Pelsmacker

Bookchapter in Encyclopedia of information science and technology

Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement

Veroline CauberghePatrick De Pelsmacker

Telescopic ads on interactive digital television

Veroline CauberghePatrick De Pelsmacker

Bookchapter in Encyclopedia of information science and technology

The advertising impact of an interactive TV program on the recall of an embedded commercial

Veroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF ADVERTISING RESEARCH

The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses

Veroline CauberghePatrick De Pelsmacker

Bookchapter in New trends in advertising research

The impact of banners on digital television: the role of program interactivity and product involvement

Veroline CauberghePatrick De Pelsmacker

A1 Journal Article in CYBERPSYCHOLOGY & BEHAVIOR

The impact of banners on interactive digital TV: the role of programme interactivity and product category involvement

Veroline CauberghePatrick De Pelsmacker

The impact of two way communication and user control in a television program on the embedded ad and brand recall

Veroline CauberghePatrick De Pelsmacker

Bookchapter in New trends in advertising research

The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response

Veroline CauberghePatrick De Pelsmacker

2007

Advergames: the impact of brand prominence and repetition on brand responses

Veroline CauberghePatrick De Pelsmacker

Being there or being lost. TV program embedded interactivity and advertising responses

Patrick De PelsmackerVeroline Cauberghe

Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition

Veroline CauberghePatrick De PelsmackerMaggie Geuens

Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties

Veroline CauberghePatrick De Pelsmacker

Sms-marketing. Is Vlaanderen er klaar voor?

Malaika BrengmanVeroline CaubergheEls Thielemans

The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses

Veroline CauberghePatrick De Pelsmacker

The impact of two way communication and user control in a television programme on the embedded ad and brand recall

Veroline Cauberghe

2006

Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

Veroline CauberghePatrick De Pelsmacker

België aan de IDTV startlijn

Veroline CaubergheChristophe Vergult

Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals

Veroline CauberghePatrick De Pelsmacker

A2 Journal Article in JOURNAL OF INTERACTIVE ADVERTISING

2005

Belgium at the start of IDTV

Veroline CaubergheChristophe Vergult

Is there a future for Advertising on IDTV?

Veroline CauberghePatrick De Pelsmacker

2004

'Kids in wonderland'

Veroline Cauberghe

Bedrijven met een sterke reputatie scoren financieel beter: interview met Cees Van Riel, Bedrijven met een sterke reputatie scoren financiëel beter. Interview met Cees Van Riel, managing director van het reputation institute

Veroline Cauberghe