Doctoral project Christophe Lembregts

Doctoral project Jonas Kiesekoms

Doctoral project Katrien Meert

Doctoral project Shibiao Ding

Doctoral project Simon Quaschning

MOTIVATIONS (AND) MATTER: A DEEP DIVE INTO THE ROLES OF CONSUMERS’ MULTI-FACETED MOTIVATIONS AND MULTI-USE PRODUCTS IN MINIMIZING HOUSEHOLD FOOD WASTE

Belief in Quantification: An investigation of its causes and consequences

Doctoral project Liesbet Van den Driessche

Doctoral project Saar Bossuyt

Doctoral project Tina Tessitore

BOF-ZAP professorship in consumer behavior

Consequences of positional concerns and conspicuous consumption

Consumer lab

Decision making in hard economic times

Dispositional greed: scale development and an empirical investigation of causes and consequences

For better or worse? The effect of optimism on decision making

Individual differences in evaluation difficulty and their consequences for consumer behavior

Individual differences in greed: causes and consequences

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.

New insights into the effect of rankings on product evaluations: The introduction of the linearity effect

The effects of mental imagery on consumers’ wanting and liking.

The impact of framing of numerical information on consumer's behavior

The influence of materialism in price-quality perceptions

Unintended effects of marketing on regulatory focus and associated consequences.

Varieties of materialism: An analysis of differential relations with Material Values facets

Belief in Quantification: An investigation of its causes and consequences

Impact of flow in media and persuasive messages.

Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.

BOF-ZAP professorship in consumer behavior