Research Explorer

Project

The impact of framing of numerical information on consumer's behavior
Code
3F013711
Duration
01 October 2011 → 30 September 2015
Funding
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Animal experimental and comparative psychology
    • Applied psychology
    • Human experimental psychology
    • Business administration and accounting
Keywords
numerosity effects attribute framing consumer behavior
 
Project description

This project examines the impact of face value of numerical information on consumer’s behavior and decision making. We present two mechanisms behind these effects which will be validated through a series of experiments. In addition, important applications of numerosity effects will be demonstrated in the domain of income inequality.