Code
01P04311
Looptijd
01-10-2011 → 01-10-2013
Financiering
Regional and community funding: Special Research Fund
Promotor
Onderzoeksdisciplines
-
Social sciences
- Applied economics
- Economic history
- Macroeconomics and monetary economics
- Marketing
- Microeconomics
- Tourism
Trefwoorden
pad-data
winkelroute
Projectomschrijving
This proposal is about tracking the movements of customers 'i.e. paths) in a shop environment such as shopping-malls. Path data contains valuable information for marketind researchers because it describes how consumers interact with their environment. The aim of this project is to develop methods for descriptive as well as more advanced analyses to generate managerial insight for this new data source.