Project

investigation the value of shopping path data for marketing intelligence

Code
01P04311
Looptijd
01-10-2011 → 01-10-2013
Financiering
Regional and community funding: Special Research Fund
Onderzoeksdisciplines
  • Social sciences
    • Applied economics
    • Economic history
    • Macroeconomics and monetary economics
    • Marketing
    • Microeconomics
    • Tourism
Trefwoorden
pad-data winkelroute
 
Projectomschrijving

This proposal is about tracking the movements of customers 'i.e. paths) in a shop environment such as shopping-malls. Path data contains valuable information for marketind researchers because it describes how consumers interact with their environment. The aim of this project is to develop methods for descriptive as well as more advanced analyses to generate managerial insight for this new data source.