investigation the value of shopping path data for marketing intelligence

01 October 2011 → 01 October 2013
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Applied economics
    • Economic history
    • Macroeconomics and monetary economics
    • Marketing
    • Microeconomics
    • Tourism
shopping route path data customer tracking
Project description

This proposal is about tracking the movements of customers 'i.e. paths) in a shop environment such as shopping-malls. Path data contains valuable information for marketind researchers because it describes how consumers interact with their environment. The aim of this project is to develop methods for descriptive as well as more advanced analyses to generate managerial insight for this new data source.