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Researcher
Patrick De Pelsmacker
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As
Copromotor
01 May 2010 → 28 February 2015
Impact of flow in media and persuasive messages.
Funding: Regional and community funding: Special Research Fund
01 October 2009 → 30 September 2013
The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messag
Funding: Regional and community funding: Special Research Fund