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Researcher
Patrick De Pelsmacker
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
301
Results
2025
Marketing communications : a European perspective
Patrick De Pelsmacker
Maggie Geuens
Joeri Van den Bergh
Gudrun Roose
Book
2025
2023
The processing of native advertising compared to banner advertising : an eye-tracking experiment
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH
2023
2022
How and when personalized advertising leads to brand attitude, click, and WOM intention
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2022
The effects of brand placement disclosures in fiction
Yana R. Avramova
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2022
The effects of model ethnicity in charity appeals for local and global charities
Patrick De Pelsmacker
Nathalie Dens
Sarah De Meulenaer
A2
Journal Article
in
JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
2022
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?
Ana Isabel Lopes
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
2022
2021
Brand placement across media : the interaction of placement modality and frequency in film versus text
Yana R. Avramova
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2021
Marketing communications : a European perspective
Patrick De Pelsmacker
Maggie Geuens
Joeri Van den Bergh
Book
2021
What is wrong with advertising research and how can we fix it?
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2021
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
Ana Isabel Lopes
Nathalie Dens
Patrick De Pelsmacker
Freya De Keyzer
A1
Journal Article
in
ONLINE INFORMATION REVIEW
2021
2020
Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium
Ingrid Moons
Patrick De Pelsmacker
Camilla Barbarossa
A1
Journal Article
in
JOURNAL OF CLEANER PRODUCTION
2020
The identity of recycled plastics : a vocabulary of perception
Lore Veelaert
Els Du Bois
Ingrid Moons
Patrick De Pelsmacker
Sara Hubo
Kim Ragaert
A1
Journal Article
in
SUSTAINABILITY
2020
2019
Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Kristien Daems
Patrick De Pelsmacker
Ingrid Moons
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
2019
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
2019
2018
Better together? Harnessing the power of brand placement through program sponsorship messages
Nathalie Dens
Patrick De Pelsmacker
Yann Verhellen
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2018
Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands
Yana Avramova
Nathalie Dens
Patrick De Pelsmacker
C3
Conference
2018
Digital marketing strategies, online reviews and hotel performance
Patrick De Pelsmacker
Sofie Van Tilburg
Christian Holthof
A1
Journal Article
in
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
2018
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
Camilla Barbarossa
Patrick De Pelsmacker
Ingrid Moons
A1
Journal Article
in
INTERNATIONAL MARKETING REVIEW
2018
How consumers’ media usage creates synergy in advertising campaigns
Nathalie Dens
Patrick De Pelsmacker
Peter Goos
Leonids Aleksandrovs
David Martens
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2018
How consumers’ values influence responses to male and female gender role stereotyping in advertising
Sarah De Meulenaer
Nathalie Dens
Patrick De Pelsmacker
Martin Eisend
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2018
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Yana Avramova
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
JOURNAL OF BRAND MANAGEMENT
2018
Motivations to use different social media types and their impact on consumer-brand engagement
Cristian Buzeta
Patrick De Pelsmacker
Nathalie Dens
C3
Conference
2018
Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
C3
Conference
2018
Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
Sarah De Meulenaer
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
HEALTH COMMUNICATION
2018
The determinants of the adoption intention of eco-friendly functional food in different market segments
Ingrid Moons
Patrick De Pelsmacker
Camilla Barbarossa
A1
Journal Article
in
ECOLOGICAL ECONOMICS
2018
The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data
Kristien Daems
Patrick De Pelsmacker
Ingrid Moons
C3
Conference
2018
The impact of text valence, star rating and rated usefulness in online reviews
Patrick De Pelsmacker
Nathalie Dens
Alona Kolomiiets
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2018
Women’s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context
Martine Lewi
Patrick De Pelsmacker
Veroline Cauberghe
A2
Journal Article
in
JOURNAL OF COMMUNICATION IN HEALTHCARE
2018
2017
Brand placement repetition in a fictional text
Yana R. Avramova
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2017
Co-creating advertising literacy awareness campaigns for minors
Kristien Daems
Patrick De Pelsmacker
Ingrid Moons
A2
Journal Article
in
YOUNG CONSUMERS
2017
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Mahdi Rajabi
Nathalie Dens
Patrick De Pelsmacker
Peter Goos
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2017
Consumers’ motivations for lurking and posting in brand communities on social networking sites
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
Bookchapter
in
Digital advertising : theory and research
2017
Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
ONLINE INFORMATION REVIEW
2017
Personal values, green self-identity and electric car adoption
Camilla Barbarossa
Patrick De Pelsmacker
Ingrid Moons
A1
Journal Article
in
ECOLOGICAL ECONOMICS
2017
Planning and conducting experimental advertising research and questionnaire design
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2017
2016
Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Yann Verhellen
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
MARKETING LETTERS
2016
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
How to mix brand placements in television programmes to maximise effectiveness
Nathalie Dens
Patrick De Pelsmacker
Peter Goos
Leonids Aleksandrovs
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2016
How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
Liselot Hudders
Veroline Cauberghe
Tine Faseur
Katarina Panic
Bookchapter
in
Advertising in new formats and media : current research and implications for marketers
2016
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Camilla Barbarossa
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF BUSINESS ETHICS
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016
The influence of country-of-origin stereotypes on consumer responses to food safety scandals : the case of the horsemeat adulteration
Camilla Barbarossa
Patrick De Pelsmacker
Ingrid Moons
Alberto Marcati
A1
Journal Article
in
FOOD QUALITY AND PREFERENCE
2016
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Yann Verhellen
Jiska Eelen
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2016
2015
'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews
Nathalie Dens
Patrick De Pelsmacker
Nathalia Purnawirawan
A1
Journal Article
in
JOURNAL OF SERVICE MANAGEMENT
2015
A meta-analytic investigation of the role of valence in online reviews
Nathalia Pumawirawan
Martin Eisend
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2015
Advertising adaptation versus standardization effectiveness in open and closed markets
Mahdi Rajabi
Nathalie Dens
Patrick De Pelsmacker
P1
Conference
2015
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
MEDIA PSYCHOLOGY
2015
Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
Yann Verhellen
Nathalie Dens
Patrick De Pelsmacker
P1
Conference
2015
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback
Ingrid Moons
Patrick De Pelsmacker
P1
Conference
2015
Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
Sarah De Meulenaer
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
JOURNAL OF ADVERTISING
2015
How consumers' media usage influences the advertising media Mix that maximizes campaign recognition
Leonids Aleksandrovs
Peter Goos
Nathalie Dens
Patrick De Pelsmacker
P1
Conference
2015
In-game advertising in multi-player online role playing games : the effects of customization
Shana Verberckmoes
Karolien Poels
Patrick De Pelsmacker
Nathalie Dens
Laura Herrewijn
C3
Conference
2015
Marketingcommunicatie
Patrick De Pelsmacker
Maggie Geuens
Joeri Van den Bergh
Book
2015
Mixed-media modeling may help optimize campaign recognition and brand interest: how to apply the 'Mixture-amount modeling' method to cross-platform effectiveness measurement
Leonids Aleksandrovs
Peter Goos
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING RESEARCH
2015
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
Dissertation
2015
The impact of managerial responses to online reviews on consumers' perceived trust and attitude
Nathalia Purnawirawan
Patrick De Pelsmacker
Nathalie Dens
P1
Conference
2015
2014
Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF HEALTH PSYCHOLOGY
2014
EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS
Nathalia Purnawirawan
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
2014
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going
K Charry
Patrick De Pelsmacker
CL Pecheux
A1
Journal Article
in
JOURNAL OF BUSINESS ETHICS
2014
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
IB Banks
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2014
Marktonderzoek: methoden en toepassingen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2014
New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Dissertation
2014
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2014
Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF HEALTH COMMUNICATION
2014
Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2014
Social health education programs at school: investigating the integration of serious games in the curriculum
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Media and education in the digital age : concepts, assessments, subversions
2014
The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF DRUG ISSUES
2014
2013
Clothing consumption in two recent EU Member States: a cross-cultural study
Elena Millan
Patrick De Pelsmacker
Len Tiu Wright
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2013
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2013
Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise
Yann Verhellen
N Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ELECTRONIC COMMERCE RESEARCH
2013
Export promotion: a decision support model approach
Patrick De Pelsmacker
Bookreview
2013
The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
Michel Tuan Pham
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2013
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
SUBSTANCE USE & MISUSE
2013
2012
Adding emotions and habits to the decomposed theory of planned behaviour to predict the usage intention of electric cars
Ingrid Moons
Patrick De Pelsmacker
C3
Conference
2012
Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
Nathalia Purnawirawan
Patrick De Pelsmacker
Nathalie Dens
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2012
Balance and sequence in online reviews: the wrap effect
Nathalia Purnawirawan
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
2012
Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats
Katarina Panic
Liselot Hudders
Karl Destoop
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2012
Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise
Yann Verhellen
Nathalie Dens
Patrick De Pelsmacker
C3
Conference
2012
Content analysis of probability marker usage in Croatian print advertisements
Ivana Busljeta Banks
Patrick De Pelsmacker
C3
Conference
2012
Developing different types of anticipated experience positioning for electric cars
Patrick De Pelsmacker
C3
Conference
2012
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
N Dens
Patrick De Pelsmacker
M Wouters
Nathalia Purnawirawan
A1
Journal Article
in
JOURNAL OF ADVERTISING
2012
Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
Yann Verhellen
Caroline Oates
Patrick De Pelsmacker
Nathalie Dens
C3
Conference
2012
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Online advertising and congruency effects it depends on how you look at it
Wim Janssens
Patrick De Pelsmacker
Maggie Geuens
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2012
Promoting dental care to children using traditional and interactive media following threat appeals
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
Katarina Panic
Destoop Karl
Report
2012
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Advances in advertising research (vol. III) : current insights and future trends
2012
The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2012
2011
Adoption intentions toward interactive digital television among advertising professionals
Veroline Cauberghe
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF INTERACTIVE ADVERTISING
2011
Context effects of TV programme‑induced interactivity and telepresence on advertising responses
Veroline Cauberghe
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2011
Emotional advertising: revisiting the role of product category
Maggie Geuens
Patrick De Pelsmacker
Tineke Faseur
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2011
Impact of an interactive anti-speeding threat appeal: how much threat is too much?
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2011
The impact of congruency and time pressure during simultaneous exposure in an IDTV context
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Advertising : types, trends and controversies
2011
2010
Advergames: the impact of brand prominence and game repetition on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING
2010
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
N Dens
Patrick De Pelsmacker
A1
Journal Article
in
MARKETING LETTERS
2010
Attitudes toward the extension and parent brand in response to extension advertising
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2010
How advertising strategy affects brand and USP recall for new brands and extensions
Nathalie Dens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2010
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2010
Marktonderzoek, methoden en toepassingen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2010
Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength
Marie De Cannière
Patrick De Pelsmacker
Maggie Geuens
A1
Journal Article
in
JOURNAL OF BUSINESS AND PSYCHOLOGY
2010
Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2010
The effectiveness of different message strategies in health risk communication
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2010
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2010
The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars
Ingrid Moons
Patrick De Pelsmacker
Cees De Bont
Achiel Standaert
C3
Conference
2010
2009
Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus
N. Dens
Patrick De Pelsmacker
C3
Conference
2009
Brand Placement in Belgium and US-made Programs on Belgian Television
M. Wouters
Patrick De Pelsmacker
C3
Conference
2009
Brand Placement Practices in Programs Produced in Belgium and the US
M. Wouters
Patrick De Pelsmacker
C3
Conference
2009
Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV
Veroline Cauberghe
Patrick De Pelsmacker
Other
2009
Commerciële communicatie in woelige tijden
Patrick De Pelsmacker
Bookchapter
in
Liber amicorum Giep Franzen
2009
Consumer Attitudes and Recall for Advertisements for New Brands and Extentions
N. Dens
Patrick De Pelsmacker
A2
Journal Article
in
Transfer, Werbeforschung & Praxis
2009
Effects of scarcely dressed models in advertising on body esteem for Belgian men and women
Nathalie Dens
Patrick De Pelsmacker
Wim Janssens
A1
Journal Article
in
SEX ROLES
2009
Ethiek en marketingcommunicatie: onverzoenbare uitersten?
Patrick De Pelsmacker
Bookchapter
in
Tussen moraal en winstmaximalisering: ethische en deontologische uitdagingen voor het 21ste-eeuws kapitalisme
2009
Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism
Nathalie Dens
Patrick De Pelsmacker
C1
Conference
2009
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
Bookchapter
in
Advertising research. Message, Medium and Context
2009
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Veroline Cauberghe
Patrick De Pelsmacker
Wim Janssens
Nathalie Dens
A1
Journal Article
in
ACCIDENT ANALYSIS AND PREVENTION
2009
Fragmentation in advertising: a way to communicate beauty images
C. Defever
Mario Pandelaere
Bookchapter
in
Advertising Research: Message, medium and context
2009
Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?
Katarina Panic
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2009
Impact of interactive anti-speeding threat appeal: how much fear is too much?
K. Panic
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2009
Incidence and characteristics of brand placement on Belgian prime time television
Marijke Wouters
Patrick De Pelsmacker
C1
Conference
2009
Regulatory focus and the impact of Alzheimer's disease health messages
M. Lewi
Patrick De Pelsmacker
C1
Conference
2009
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
Marie Hélène De Cannière
Patrick De Pelsmacker
Maggie Geuens
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2009
Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
N. Dens
Patrick De Pelsmacker
Bookchapter
in
Advertising Research: message, medium and context
2009
Research in advertising: message, medium and context
Book editor
2009
Smells like me Personality and perfume choice
Wim Janssens
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2009
The effect of advertising on children's materialism
K. Janssens
Mario Pandelaere
Bookchapter
in
Advertising Research: Message, medium and context
2009
The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
Wim Janssens
Patrick De Pelsmacker
Veroline Cauberghe
C3
Conference
2009
The Impact of Modality, Prominence and Plot Connection on Attitude and Purchase Intention Towards Brands Placed in Movies
N. Purnawirawan
M. Wouters
Patrick De Pelsmacker
C3
Conference
2009
The impact of threat messages in an interactive multimedia environment
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2009
The impact of value-laden advertisements on consumer values
C. Defever
Mario Pandelaere
Bookchapter
in
Advertising Research: Message, medium and context
2009
The Motivational Determinants for Adopting Sustainable Products
I. Moons
C.J.P.M. De Bont
Patrick De Pelsmacker
A. Standaert
C3
Conference
2009
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Veroline Cauberghe
Patrick De Pelsmacker
W. Janssens
Bookchapter
in
Advertising Research: message, medium and context
2009
Understanding the Willingness-to-pay – Willingness-to-accept gap: Materialism as a moderator of the endowment effect
Inge Lens
Mario Pandelaere
Bookchapter
in
Advertising Research: Message, medium, and context
2009
Will ethical consumers sustain their values in the global credit crunch?
Marylyn Carrigan
Patrick De Pelsmacker
A1
Journal Article
in
INTERNATIONAL MARKETING REVIEW
2009
2008
Ad and brand responses to incongruent mild disgust appeals
Nathalie Dens
Patrick De Pelsmacker
Wim Janssens
Bookchapter
in
New trends in advertising research
2008
Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
Veroline Cauberghe
Patrick De Pelsmacker
C3
Conference
2008
Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation
N DENS
Patrick De Pelsmacker
C1
Conference
2008
Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication.
N DENS
LC EAGLE
Patrick De Pelsmacker
A1
Journal Article
in
HEALTH COMMUNICATION
2008
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Interactive digital television : technologies and applications
2008
Catch them or loose them! Reclame-effectiviteit van Interactieve spots op Interactieve, Digitale TV
Veroline Cauberghe
Patrick De Pelsmacker
[0-9]{2}
2008
Competitive intelligence: construct exploration, validation and equivalence
A SAAYMAN
J PIENAAR
Patrick De Pelsmacker
W VIVIERS
L CUYVERS
ML MULLER
M JEGERS
A1
Journal Article
in
ASLIB PROCEEDINGS
2008
Effects of nudity in advertising on consumers' body esteem
Nathalie Dens
Patrick De Pelsmacker
Wim Janssens
Bookchapter
in
New trends in Advertising Research
2008
Exploring consumer reactions to incongruent mild disgust appeals
Nathalie Dens
Patrick De Pelsmacker
Wim Janssens
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATION
2008
Export intensity and the competitive intelligence of exporting companies: Evidence from South Africa
L CUYVERS
M DUMONT
W VIVIERS
Patrick De Pelsmacker
ML MULLER
M JEGERS
A SAAYMAN
A1
Journal Article
in
SOUTH AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT SCIENCES
2008
How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising
Nathalie Dens
Patrick De Pelsmacker
C3
Conference
2008
I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
Nathalie Dens
Patrick De Pelsmacker
C1
Conference
2008
Interactive television context and advertising recall
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Encyclopedia of information science and technology
2008
Marketing Research with SPSS
W JANSSENS
Katrien Wijnen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2008
Marketingcommunicatie
Patrick De Pelsmacker
Maggie Geuens
J VAN DEN BERGH
Book
2008
Segmentation of the advertising audience
Patrick De Pelsmacker
Bookchapter
in
The International Encyclopedia of Communication
2008
Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
Telescopic ads on interactive digital television
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
Encyclopedia of information science and technology
2008
The advertising impact of an interactive TV program on the recall of an embedded commercial
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
JOURNAL OF ADVERTISING RESEARCH
2008
The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
New trends in advertising research
2008
The impact of banners on digital television: the role of program interactivity and product involvement
Veroline Cauberghe
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY & BEHAVIOR
2008
The impact of banners on interactive digital television. The role of programme interactivity and product category involvement
V CAUBERGHE
Patrick De Pelsmacker
C1
Conference
2008
The impact of banners on interactive digital TV: the role of programme interactivity and product category involvement
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
The impact of two way communication and user control in a television program on the embedded ad and brand recall
Veroline Cauberghe
Patrick De Pelsmacker
Bookchapter
in
New trends in advertising research
2008
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2008
2007
A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes
Patrick De Pelsmacker
W JANSSENS
A1
Journal Article
in
JOURNAL OF BUSINESS ETHICS
2007
Ad and brand responses to incongruent mild disgust appeals
N DENS
Patrick De Pelsmacker
W JANSSENS
C1
Conference
2007
Advergames: the impact of brand prominence and repetition on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2007
Advertising and Branding Strategies for New Product Introductions
N DENS
Patrick De Pelsmacker
C3
Conference
2007
Being there or being lost. TV program embedded interactivity and advertising responses
Patrick De Pelsmacker
Veroline Cauberghe
C3
Conference
2007
Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition
Veroline Cauberghe
Patrick De Pelsmacker
Maggie Geuens
C3
Conference
2007
Effects of nudity in advertising on consumers’ body esteem
N DENS
Patrick De Pelsmacker
W JANSSENS
C1
Conference
2007
Fair-trade buying behaviour by Oxfam world shop customers
W Janssens
Patrick De Pelsmacker
A4
Journal Article
in
TEORIJA IN PRAKSA
2007
Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
Wim Janssens
Patrick De Pelsmacker
A1
Journal Article
in
PSYCHOLOGICA BELGICA
2007
Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties
Veroline Cauberghe
Patrick De Pelsmacker
[0-9]{2}
2007
Marketing communications: a European perspective
Patrick De Pelsmacker
Maggie Geuens
J. Van den Berg
Book
2007
Marketing ethical products: what can we learn from fair-trade consumer behaviour in Belgium?
Patrick De Pelsmacker
W. Janssens
C. Mielants
E. Sterckx
Bookchapter
in
Sustainable consumption, ecology and fair trade
2007
Parental attitudes towards advertising to children and restrictive mediation of children’s television viewing in Belgium
N. Dens
Patrick De Pelsmacker
L. Eagle
A2
Journal Article
in
YOUNG CONSUMERS
2007
The differential effects of scarcely dressed male and female models in advertising
N DENS
Patrick De Pelsmacker
W JANSSENS
C1
Conference
2007
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
W. Janssens
Patrick De Pelsmacker
A2
Journal Article
in
ADVANCES IN INTERNATIONAL MARKETING
2007
The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation
Patrick De Pelsmacker
W JANSSENS
A1
Journal Article
in
ACCIDENT ANALYSIS AND PREVENTION
2007
The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2007
The impact of two way communication and user control in a television program on the embedded ad and brand recall
V CAUBERGHE
Patrick De Pelsmacker
C1
Conference
2007
Welke reclame voor nieuwe producten? Het verschil tussen extensies en nieuwe merken
N. Dens
Patrick De Pelsmacker
[0-9]{2}
2007
2006
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conference
2006
Convictions, attitudes et comportement d’achât des consommateurs belges face au commerce équitable
Patrick De Pelsmacker
W. Janssens
E. Sterckx
C. Mielants
Bookchapter
in
Economie solidaire et commerce équitable : acteurs et actrices d’Europe et d’Amérique latine
2006
Direct-to-consumer advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium
N DENS
L EAGLE
Patrick De Pelsmacker
C1
Conference
2006
Does a medium context have a priming or an interference effect? It depends on how you look at it.
W JANSSENS
Patrick De Pelsmacker
Maggie Geuens
C1
Conference
2006
Explicit and implicit determinants of ethical consumerism
Delphine Vantomme
Maggie Geuens
Jan De Houwer
Patrick De Pelsmacker
C1
Conference
2006
Fair trade beliefs, attitudes and buying behaviour of Belgian consumers
Patrick De Pelsmacker
W. Janssens
E. Sterckx
C. Mielants
A2
Journal Article
in
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING
2006
How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity
W. Janssens
Patrick De Pelsmacker
Bookchapter
in
International advertising and communication
2006
Investigating the moderating influence of customer characteristics on the relationship between behavioural loyalty and its antecedents
Marie De Cannière
Patrick De Pelsmacker
Dissertation
2006
Marktonderzoek, methoden en toepassingen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2006
Multiple cognitive priming and framing effects
W JANSSENS
Patrick De Pelsmacker
C1
Conference
2006
naam Marketing and communication in Belgian companies: past, present and future
Patrick De Pelsmacker
N DENS
W JANSSENS
C1
Conference
2006
Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals
Veroline Cauberghe
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF INTERACTIVE ADVERTISING
2006
Parental attitudes towards food advertising to children and their impact on attitudes toward regulatory measures: a comparative study of New Zealand and Belgium
N DENS
Patrick De Pelsmacker
L EAGLE
C1
Conference
2006
Patiënten, huisartsen en apothekers over reclame voor geneesmiddelen: een vergelijkende studie tussen België en Nieuw Zeeland
N. Dens
Patrick De Pelsmacker
L. Helsloot
Other
2006
2005
A model of fair-trade buying behaviour
W JANSSENS
Patrick De Pelsmacker
C MIELANTS
C1
Conference
2005
A reader in marketing communications
Philip Kitchen
Patrick De Pelsmacker
D. Schultz
L. Eagle
Book
2005
Advertising for new and existing brands: the impact of media context and type of advertisement
Patrick De Pelsmacker
W Janssens
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
2005
Consumer preferences for the marketing of ethically labelled coffee
Patrick De Pelsmacker
W JANSSENS
E STERCKX
C MIELANTS
A1
Journal Article
in
INTERNATIONAL MARKETING REVIEW
2005
De bomen en het bos: ethische labels als communicatie-instrument
Patrick De Pelsmacker
W JANSSENS
Bookchapter
in
Management Jaarboek 2005
2005
Do consumers care about ethics? Willingness to pay for fair-trade coffee
Patrick De Pelsmacker
L DRIESEN
Glenn Rayp
A1
Journal Article
in
JOURNAL OF CONSUMER AFFAIRS
2005
Docentenhandleiding: Marketingcommunicatie
Book editor
2005
Emotional of informative? Creative or boring? The effectiveness of different types of radio commercials.
Patrick De Pelsmacker
W JANSSENS
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2005
Foundations of marketing communications: a European perspective
Patrick De Pelsmacker
Maggie Geuens
Joeri van den Bergh
Book
2005
Implicit attitudes toward green consumer behaviour
Delphine Vantomme
Maggie Geuens
Jan De Houwer
Patrick De Pelsmacker
A1
Journal Article
in
PSYCHOLOGICA BELGICA
2005
Instructor’s Manual: Foundations of Marketing Communications: A European Perspective
Patrick De Pelsmacker
Maggie Geuens
J VAN DEN BERGH
K VAN WINKEL
Book
2005
Is there a future for Advertising on IDTV?
Veroline Cauberghe
Patrick De Pelsmacker
Other
2005
Marketing communicatie
Patrick De Pelsmacker
Maggie Geuens
Joeri van den Bergh
Book
2005
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
W JANSSENS
Patrick De Pelsmacker
C1
Conference
2005
2004
Competitive intelligence: differences between Sout Africa and Flanders
Patrick De Pelsmacker
W VIVIERS
A SAAYMAN
M MULLER
L CUYVERS
M JEGERS
C1
Conference
2004
Developing scales to measure the response of individuals to speeding
Patrick De Pelsmacker
W JANSSENS
C3
Conference
2004
Do consumers care about ethics? Fair trade labels and coffee buying intentions
Patrick De Pelsmacker
L DRIESSEN
Glenn Rayp
C3
Conference
2004
Explicit and implicit attitudes towards advertisements portraying men in different roles
Delphine Vantomme
Maggie Geuens
Jan De Houwer
Patrick De Pelsmacker
C1
Conference
2004
Fair trade beliefs, attitudes and buying behaviour of Belgian consumers
Patrick De Pelsmacker
W JANSSENS
E STERCKX
C MIELANTS
C1
Conference
2004
Fear appeals in traffic safety Advertising - the moderating role of context, advice, duality and anxiety
W JANSSENS
Patrick De Pelsmacker
L BULKMANS
C1
Conference
2004
Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter?
Patrick De Pelsmacker
W JANSSENS
Other
2004
Implicit Attitudes toward Green Consumer Behavior
Delphine Vantomme
Maggie Geuens
Jan De Houwer
Patrick De Pelsmacker
C1
Conference
2004
Instructor's manual: Marketing Communications
Book editor
2004
Integrated marketing communications: a primer
Philip Kitchen
Patrick De Pelsmacker
Book
2004
Marketing communications: a European perspective
Patrick De Pelsmacker
Maggie Geuens
J VAN DEN BERGH
Book
2004
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
W JANSSENS
Patrick De Pelsmacker
C1
Conference
2004
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Patrick De Pelsmacker
Maggie Geuens
Iris Vermeir
A1
Journal Article
in
INTERNATIONAL JOURNAL OF MARKET RESEARCH
2004
Wie is bang van fear appeals? Angstaanjagende boodschappen in de reclame
Patrick De Pelsmacker
W JANSSENS
Bookchapter
in
Management Jaarboek 2004
2004
2003
How family structure affects parent - child communication about consumption
Maggie Geuens
Patrick De Pelsmacker
Gitte Mast
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING & MARKETING TO CHILDREN
2003
Marketingá Komunikace
Patrick De Pelsmacker
Maggie Geuens
J VAN DEN BERGH
Book
2003
Zijn ethische proposities aantrekkelijk? Hoe kopen consumenten producten met een fair-trade label?
Patrick De Pelsmacker
W JANSSENS
Glenn Rayp
Bookchapter
in
Management Jaarboek 2003
2003
2002
Attitudes of school directors towards in-school marketing: an exploratory study
Maggie Geuens
Patrick De Pelsmacker
G MAST
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN
2002
Children's influence on family purchase behavior: the role of family structure
Maggie Geuens
Gitte Mast
Patrick De Pelsmacker
C1
Conference
2002
Developing a Short Affect Intensity Scale.
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
PSYCHOLOGICAL REPORTS
2002
Emotional and rational advertising messages in positive and negative Polish media contexts
D. Maison
Patrick De Pelsmacker
Maggie Geuens
A2
Journal Article
in
ADVANCES IN INTERNATIONAL MARKETING
2002
Environmentally friendly behaviour with respect to air pollution: the role of environmental knowledge, concern and perceived behavioural control
Patrick De Pelsmacker
W JANSSENS
Maggie Geuens
C1
Conference
2002
Family structure as a moderator of parent-child communication about consumption
Maggie Geuens
G MAST
Patrick De Pelsmacker
C1
Conference
2002
Impact of playground communication on environmental friendliness: an exploratory study
Wim Janssens
Maggie Geuens
Patrick De Pelsmacker
C1
Conference
2002
Marktonderzoek met SPSS: statistische verwerking en interpretatie.
Katrien Wijnen
W JANSSENS
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2002
Marktonderzoek, methoden en toepassingen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
2002
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.
Patrick De Pelsmacker
Maggie Geuens
P ANCKAERT
A1
Journal Article
in
JOURNAL OF ADVERTISING
2002
The effectiveness of emotional and rational advertising messages in positive and negative contexts
Dominika Maison
Patrick De Pelsmacker
Maggie Geuens
C3
Conference
2002
The impact of media context-ad similarity and media context appreciation on advertising effectiveness
Patrick De Pelsmacker
Maggie Geuens
C1
Conference
2002
The role of humor in the persuasion of individuals varying in need for cognition.
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
ADVANCES IN CONSUMER RESEARCH
2002
Validity and reliability of scores on the reduced emotional intensity scale.
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT
2002
2001
Advertising in Belgium
Patrick De Pelsmacker
Bookchapter
in
Advertising worldwide : advertising conditions in selected countries
2001
Context is de key: media-context en reclame-effectiviteit
Patrick De Pelsmacker
Maggie Geuens
P ANCKAERT
Bookchapter
in
Management Jaarboek 2001
2001
DHL keeps your promises (Case)
Patrick De Pelsmacker
Maggie Geuens
Joeri van den Bergh
Bookchapter
in
Principles and practice of marketing
2001
Explanatory factors of recognition and correct brand recall of radio commercials
Patrick De Pelsmacker
Maggie Geuens
H GHESQUIÈRE
C1
Conference
2001
Marketing communications
Patrick De Pelsmacker
Maggie Geuens
Joeri van den Bergh
Book
2001
The ethical dimensions of decision processes of employees
I Roozen
Patrick De Pelsmacker
F Bostuyn
A1
Journal Article
in
JOURNAL OF BUSINESS ETHICS
2001
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
M Brengman
Maggie Geuens
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
2001
2000
Consumer lifestyle segments and environmental communication strategies
Patrick De Pelsmacker
I. Roozen
Bookchapter
in
Toegepaste economie : beleid en beheer in een imperfecte wereld : liber amicorum prof.dr. M. Van Hecke
2000
De senior als consument en als marketingdoelgroep
Patrick De Pelsmacker
Bookchapter
in
Toegepaste economie : beleid en beheer in een imperfecte wereld : liber amicorum prof. dr. M. Van Hecke
2000
Emotional appeals and information cues in Belgian magazine advertisements
Patrick De Pelsmacker
Maggie Geuens
Bookchapter
in
Strategic corporate communication : a selection of articles by Belgian and Dutch authors in leading international journals
2000
Ethiek als een dimensie in het beslissingsproces van een onderneming: een literatuuroverzicht
C Mielants
I Roozen
Patrick De Pelsmacker
F Bostyn
A2
Journal Article
in
ECONOMISCH EN SOCIAAL TIJDSCHRIFT
2000
Message modality and message effectiveness
Patrick De Pelsmacker
P ANCKAERT
C1
Conference
2000
Polish and Belgian consumers perception of environmentally friendly behaviour
I. Roozen
Patrick De Pelsmacker
A2
Journal Article
in
JOURNAL OF CONSUMER STUDIES AND HOME ECONOMICS
2000
1999
Advertising content and irritation : a study of 226 TV commercials
Patrick De Pelsmacker
J. Van Den Bergh
A2
Journal Article
in
JOURNAL OF INTERNATIONAL CONSUMER MARKETING
1999
Affect intensity revisited: individual differences and the communication effects of emotional stimuli
Maggie Geuens
Patrick De Pelsmacker
A1
Journal Article
in
PSYCHOLOGY & MARKETING
1999
De invloed van milieubesef op milieuvriendelijk gedrag
I Roozen
Patrick De Pelsmacker
A2
Journal Article
in
TIJDSCHRIFT VOOR ECONOMIE EN MANAGEMENT
1999
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
Patrick De Pelsmacker
Maggie Geuens
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
1999
Wordt reclame steeds emotioneler?
Patrick De Pelsmacker
Maggie Geuens
Bookchapter
in
R. Duyck & C. Van Tilborgh (eds.), Management Jaarboek, Roularta, Roeselare, 75-80
1999
1998
Advertising Characteristics and the Attitude towards the Ad - A Study of 100 Likeable TV Commercials.
Patrick De Pelsmacker
B Decock
Maggie Geuens
[0-9]{2}
1998
Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences
Maggie Geuens
Patrick De Pelsmacker
C1
Conference
1998
Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland
Patrick De Pelsmacker
Maggie Geuens
A2
Journal Article
in
INTERNATIONAL MARKETING REVIEW
1998
Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages.
Maggie Geuens
Patrick De Pelsmacker
[0-9]{2}
1998
Het verband tussen reclame-inhoud en reclame-effectiviteit.
Patrick De Pelsmacker
Maggie Geuens
[0-9]{2}
1998
Irritation, product type, consumer characteristics and advertising effectiveness
Patrick De Pelsmacker
J VAN DEN BERGH
R ANCKAERT
C1
Conference
1998
Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.
Maggie Geuens
Patrick De Pelsmacker
[0-9]{2}
1998
Promoting services
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
1998
Televisiekijkgedrag, programmavoorkeur en persoonlijkheidskenmerken : de rol van affectintensiteit en neiging tot nadenken
Patrick De Pelsmacker
Maggie Geuens
A4
Journal Article
in
COMMUNICATIE
1998
The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Affect Intensity
Patrick De Pelsmacker
Maggie Geuens
C1
Conference
1998
1997
Affect intensity and the general attitude towards advertising
Patrick De Pelsmacker
Maggie Geuens
C1
Conference
1997
Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective
Steve Muylle
Rudy Moenaert
M Despontin
C1
Conference
1997
De houding van de consument tegenover communicatie
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
1997
Droge billetjes en andere verhalen - irritatie in reclame
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
1997
Emotional appeals and information cues in Belgian magazine advertisements.
Patrick De Pelsmacker
Maggie Geuens
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
1997
Humoristische reclame : een effectieve strategie?
Maggie Geuens
Bookchapter
in
Management voor een levenskunstenaar : liber amicorum Emile Vanlommel
1997
Inhoudelijke verscheidenheid van tijdschriften- en televisiereclame in België
Patrick De Pelsmacker
Marc Jegers
Bookchapter
in
Management voor een levenskunstenaar : liber amicorum Emile Vanlommel
1997
Management voor een levenskunstenaar : liber amicorum Emile Vanlommel
Book editor
1997
Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals
Maggie Geuens
Patrick De Pelsmacker
A2
Journal Article
in
ADVANCES IN CONSUMER RESEARCH
1997
Rol en doeleinden van ondernemers en managers in de markteconomie
Gaston Vandewalle
Bookchapter
in
Management voor een levenskunstenaar : liber amicorum Emile Vanlommel
1997
The changing world of marketing and corporate communications: proceedings of the 2nd international conference on marketing and corporate communications
Book editor
1997
The Influence of Affect Intensity, Affective Orientation and Need for Emotion on Affective and Cognitive Responses to Warm, Erotic and Humorous Advertising Appeals
Maggie Geuens
Patrick De Pelsmacker
C1
Conference
1997
Wordt reclame steeds emotioneler ?
Patrick De Pelsmacker
Maggie Geuens
Bookchapter
in
C. Van Tilborgh en R. Duyck (eds.), Management Jaarboek, Roularta Books, Zellik
1997
Wordt reclame steeds emotioneler?
Patrick De Pelsmacker
Maggie Geuens
[0-9]{2}
1997
1996
De analyse van het informatiebeleid van de gemeente : een gevalstudie van de stad Lier
Maggie Geuens
M. De Keersmaecker
Patrick De Pelsmacker
A4
Journal Article
in
PRAKTIJKGIDS MANAGEMENT LOKALE BESTUREN
1996
De effectiviteit van emotionele reclame.
Patrick De Pelsmacker
Maggie Geuens
[0-9]{2}
1996
Marktonderzoek: mensen liegen
Patrick De Pelsmacker
Patrick Van Kenhove
[0-9]{2}
1996
The communication effects of provocation in print advertising.
Patrick De Pelsmacker
J VAN DEN BERGH
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
1996
The communication effects of warmth, eroticism and humour in alcohol advertisements
Patrick De Pelsmacker
Maggie Geuens
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
1996
1995
A decision support model for the planning and the assessment of export promotion activities: the Belgian case
Ludo Cuyvers
Patrick De Pelsmacker
Glenn Rayp
Irene Roozen
A2
Journal Article
in
International Journal of Research in Marketing
1995
Feelings evoked by warmth, eroticism and humour in alcohol advertisements
Maggie Geuens
Patrick De Pelsmacker
Workingpaper
1995
Het organiseren van een bevraging en het opstellen van een vragenlijst
Patrick De Pelsmacker
Maggie Geuens
[0-9]{2}
1995
Japanese and Western companies in Belgium: a quantitative analysis of management styles in Belgium
Patrick De Pelsmacker
L Cuyvers
Glenn Rayp
A2
Journal Article
in
JOURNAL OF EURO-ASIAN MANAGEMENT
1995
The communication effects of warmth, eroticism and humour in alcohol advertisements. RUCA, 1995, nr. 7.
Patrick De Pelsmacker
Maggie Geuens
[0-9]{2}
1995
1994
Marktonderzoek, methoden en toepassingen
Patrick De Pelsmacker
Patrick Van Kenhove
Book
1994
1988
De geaggregeerde vraag naar personenwagens in België
Patrick De Pelsmacker
Emiel Vanlommel
Dissertation
1988
De effectiviteit van provocerende reclame.
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
De perceptie van de Vlaamse economische en handelsvertegenwoordigers in het buitenland over sterkten en zwakten van de Belgische exporteurs, lokale handelsbelemmeringen, gewenste exportpromotie, en groeiende en krimpende exportmarkten. RUCA, 1995, nr . 6.
L CUYPERS
Patrick De Pelsmacker
[0-9]{2}
Likeability. Wat maakt TV-spots aantrekkelijk?, Diegem, Kluwer Business Press, 1999.
B DECOCK
Patrick De Pelsmacker
[0-9]{2}
Research Center voor Marketing Communicatie, De Vlerick School voor Management, Universiteit Gent, 1995, nr. 1.
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
Research Center voor Marketing Communicatie, De Vlerick School voor Management, Universiteit Gent, 1995, nr. 2.
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}
The communication effects of provocation in print advertising campaigns.
Patrick De Pelsmacker
J VAN DEN BERGH
[0-9]{2}