Research Unit

Center for Persuasive Communication

14 June 2019 → Ongoing
Group leader
Other information
Research disciplines
  • Social sciences
    • Interpersonal communication
    • Media and communication theory
    • Science and health communication
Cepec examines the effectiveness of persuasive communication, both in a profit and non-profit context and with a specific focus on minors. A first research track examines the effectiveness of digital marketing and the role of advertising literacy. A second research track examines how digital communication can be used to stimulate a sustainable lifestyle.