Research Explorer

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Project

The role of motivations for time-inconsistent consumption choices.

Outputs and Outcomes

Code

3G063110

Duration

01 January 2010 → 31 December 2015

Funding

Research Foundation - Flanders (FWO)

Promotor

Maggie Geuens

Research disciplines

Social sciences
- Social psychology
- Marketing

Keywords

self-reward emotion regulation justification time inconsistent choices motivations

Project description

Time inconsistent choices refer to choosing attractive, short term options instead of balanced, long term options. While time inconsistent choices are often considered to be equal to impulse behaviour, we assume that consumers make such choices to fulfil certain motivations. We investigate the role of three motivations: (1) justification, (2) self-reward, (3) emotion regulation.

English

Dutch

English

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