The role of motivations for time-inconsistent consumption choices.

01 January 2010 → 31 December 2015
Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Social psychology
    • Marketing
self-reward emotion regulation justification time inconsistent choices motivations
Project description

Time inconsistent choices refer to choosing attractive, short term options instead of balanced, long term options. While time inconsistent choices are often considered to be equal to impulse behaviour, we assume that consumers make such choices to fulfil certain motivations. We investigate the role of three motivations: (1) justification, (2) self-reward, (3) emotion regulation.