Research Explorer

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Researcher

Maggie Geuens

Awards & Distinctions

0000-0001-6535-7260

Full bibliography

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Current Position(s)

Senior full professor

Faculty of Economics and Business Administration

Department of Marketing, Innovation and Organisation (EB23)

Research unit(s)

BE4LIFE - Behavioral Economics For Life

Research disciplines

Social sciences
- Consumer psychology
- Health psychology
- Advertising
- Consumer behaviour
- Marketing communications

Expertise

Marketing Communication Consumer Behavior