Research Explorer

Project

The impact of product assortment on consumers’ (un)healthy grocery choices
Code
01J03417
Duration
01 October 2017 → 30 September 2023
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Animal experimental and comparative psychology
    • Applied psychology
    • Human experimental psychology
    • Marketing
    • Social work
    • Other sociology
    • Other sociology
    • Other anthropology
Keywords
product assortment healthy food store environment
 
Project description
 

Retailers have gradually reshaped store environment by putting healthy products at the store entrance and unhealthy foods store inwards and by increasing the assortment sizes. In light of obesity epidemic, we investigate the impact of (1) the in-store sequence of healthy and unhealthy food assortments and of (2) the very large size of current assortments on consumers’ (un)healthy food choices.