Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.

01 October 2014 → 13 September 2017
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Business administration and accounting
    • Management
    • Marketing
taste perceptions healthy and unhealthy food
Project description

A cross-cultural survey investigates how many and which type of people pursue a health-goal,

and how this relates to their BMI. Next, we examine when a self-control conflict most likely

arises: we study to what extent consumers associate unhealthy food with taste and whether

one pursues a health goal because one should vs wants to do this.