Project

Developing a go-to-market strategy for online marketing

Acronym
Digitale vermarkting
Duration
01 August 2015 → 30 September 2016
Funding
Regional and community funding: Industrial Research Fund
Research disciplines
  • Social sciences
    • Marketing
Keywords
online retailing
 
Project description

The objective is to acquire knowledge about the potential market for the in vitro and in vivo tools and models of the aquaculture consortium through a digital approach and according to the principles of the lean startup, customer development and service design. If successful, this can lead to the independence of (a part of) these services.