Instellingen beheren
MENU
Over deze site
In English
Home
Onderzoekers
Projecten
Organisaties
Publicaties
Infrastructuur
Contact
Research Explorer
Uw browser ondersteunt geen JavaScript of JavaScript is niet ingeschakeld. Zonder JavaScript kan sommige functionaliteit van deze webapplicatie uitgeschakeld zijn of foutmeldingen veroorzaken. Raadpleeg om JavaScript in te schakelen de handleiding van uw browser of contacteer uw systeembeheerder.
Project
Media-multitasking, de droom of de nachtmerrie van de adverteerder? Een experimentele studie die de impact van media-multitasking op reclamewerking en -effectiviteit onderzoekt
Informatie
Projectteam
Output en outcomes
Publicaties
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conferentie
2020
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Proefschrift
2020
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
Emma Beuckels
Steffi De Jans
Liselot Hudders
C1
Conferentie
2019
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
EUROPEAN JOURNAL OF MARKETING
2019
The impact of advertising congruity and dynamics in a media multitasking context
Emma Beuckels
Liselot Hudders
Klaas Bombeke
Veroline Cauberghe
Vadim Lapère
C1
Conferentie
2018
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
C1
Conferentie
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conferentie
2017
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
A1
Artikel in een tijdschrift
in
COMPUTERS IN HUMAN BEHAVIOR
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conferentie
2017
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
A1
Artikel in een tijdschrift
in
JOURNAL OF RETAILING AND CONSUMER SERVICES
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conferentie
2016
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
C1
Conferentie
2016