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Project
Media-Multitasking: the advertiser’s dream or nightmare? An experimental study to investigate the impact of media-multitasking on advertising processing and efectiveness.
Information
Project Team
Outputs and Outcomes
Publications
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conference
2020
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
Emma Beuckels
Steffi De Jans
Liselot Hudders
C1
Conference
2019
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2019
The impact of advertising congruity and dynamics in a media multitasking context
Emma Beuckels
Liselot Hudders
Klaas Bombeke
Veroline Cauberghe
Vadim Lapère
C1
Conference
2018
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
C1
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conference
2017
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2017
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
A1
Journal Article
in
JOURNAL OF RETAILING AND CONSUMER SERVICES
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016