Project

The effect of presentation perspectives in food pictures on (un)healthy food consumption.

Duration
01 October 2019 → Ongoing
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Consumer psychology
    • Health, education and welfare economics
    • Consumer behaviour
Keywords
food pictures presentation perspective psychological distance (un)healthy food consumption
 
Project description

Food pictures are omnipresent. We investigate if and how two frequently used types of presentation perspectives in food pictures, namely ‘self’ vs. ‘other’ eating perspective and top vs. diner’s eye perspective, affect subsequent (un)healthy food consumption. We argue that psychological distance, the subjective feeling that something is close or far away from one’s own reference point, can explain this.