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Project
Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.
Information
Project Team
Outputs and Outcomes
Promotor
Mario Pandelaere
Department of Marketing (until 30 September 2018)
Mario Pandelaere
Department of Marketing, Innovation and Organisation
Fellow
Liselot Hudders
Department of Marketing (until 30 September 2018)
Liselot Hudders
Department of Marketing, Innovation and Organisation
