Project

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.

Code

3E011315

Duration

01 October 2015 → 30 September 2021

Funding

Research Foundation - Flanders (FWO)

Promotor

Mario Pandelaere

Fellow

Liselot Hudders

Research disciplines

Social sciences
- Communication management

Keywords

Social Media Influencer Marketing luxury Advertising Digital Marketing

Project description

Current research project investigates how influencer marketing affects young consumers. Based on experimental research we will examine the psychological mechanisms that may explain influencer marketing.