Research Explorer

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Project

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.

Outputs and Outcomes

Publications

Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF ADVERTISING

Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status

Ben De GroeveDaniel L. RosenfeldBrent BleysLiselot Hudders

A1 Journal Article in APPETITE

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte NadererValentina De Pauw

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Sanne HolvoetIni VanwesenbeeckLiselot HuddersLaura Herrewijn

A1 Journal Article in JOURNAL OF BROADCASTING & ELECTRONIC MEDIA

Helping mother earth : young children's responses to sustainability labels on food packaging

Marloes de BrabandereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF MARKETING MANAGEMENT

Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology

Robbe DecuypereBen RobaeystLiselot HuddersBastiaan BaccarneDieneke Van de Sompel

A1 Journal Article in ENERGY POLICY

Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Liselot HuddersChen LouMarloes de Brabandere

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day

Edward De VooghtSarah Van LeuvenLiselot Hudders

A1 Journal Article in ACTA POLITICA

The value of influencer marketing for business : a bibliometric analysis and managerial implications

Guoquan YeLiselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in JOURNAL OF ADVERTISING

How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Sanne HolvoetLiselot HuddersLaura Herrewijn

A2 Journal Article in YOUNG CONSUMERS

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

Moral rebels and dietary deviants : how moral minority stereotypes predict the social attractiveness of veg*ns

Ben De GroeveLiselot HuddersBrent Bleys

A1 Journal Article in APPETITE