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Project

Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.

Publications

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF ADVERTISING

2023

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte NadererValentina De Pauw

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

2022

How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Sanne HolvoetLiselot HuddersLaura Herrewijn

A2 Journal Article in YOUNG CONSUMERS

2021

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

2021