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Project
Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers.
Information
Project Team
Outputs and Outcomes
Publications
How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A2
Journal Article
in
YOUNG CONSUMERS
2021
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Klaas Bombeke
Wouter Durnez
Jessica Morton
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021