Victoris (valorisation centre for technological optimization, research & innovation in sport) is a consortium of experts at Ghent University in the field of sports technology and innovation. It is one of the 22 Ghent based business centers supportedby the Industrial Research Fund. The main focus of this group can be found on the crossroad of sports, movement & rehab sciences and markets as digital, sportswear and nutrition. The ‘single point of contact’ principle of the consortium makes it an easy opportunity for all to ask questions regarding upcoming R&D projects, the creation of new sport products or services (B2B and B2C) or any other question related to the transfer of knowledge between our institution and the sports sector.