Research Explorer

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Onderzoeker

Yann Verhellen

Prijzen & Erkenningen

6 Resultaten

2015

Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Yann VerhellenNathalie DensPatrick De Pelsmacker

2012

Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise

Yann VerhellenNathalie DensPatrick De Pelsmacker

Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?

Yann VerhellenCaroline OatesPatrick De PelsmackerNathalie Dens

2010

Faces as advertising cues: the impact of sexually vesus socially attractive faces on consumers' attention and decision making

Patrick VynckeDieter GrammensJuan PalomoYann Verhellen

Let's face the truth: the importance of faces as advertising cues

Dieter GrammensPatrick VynckeYann VerhellenJuan Palomo

The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making

Patrick VynckeDieter GrammensJuan PalomoYann Verhellen