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Researcher
Yann Verhellen
Profile
Projects
Publications
Activities
Awards & Distinctions
6
Results
2015
Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
Yann Verhellen
Nathalie Dens
Patrick De Pelsmacker
P1
Conference
2015
2012
Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise
Yann Verhellen
Nathalie Dens
Patrick De Pelsmacker
C3
Conference
2012
Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
Yann Verhellen
Caroline Oates
Patrick De Pelsmacker
Nathalie Dens
C3
Conference
2012
2010
Faces as advertising cues: the impact of sexually vesus socially attractive faces on consumers' attention and decision making
Patrick Vyncke
Dieter Grammens
Juan Palomo
Yann Verhellen
C3
Conference
2010
Let's face the truth: the importance of faces as advertising cues
Dieter Grammens
Patrick Vyncke
Yann Verhellen
Juan Palomo
C1
Conference
2010
The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making
Patrick Vyncke
Dieter Grammens
Juan Palomo
Yann Verhellen
C3
Conference
2010