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Researcher
Steven Hoornaert
Profile
Projects
Publications
Activities
Awards & Distinctions
3
Results
2018
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
Vijay Viswanathan
Edward C. Malthouse
Ewa Maslowska
Steven Hoornaert
Dirk Van den Poel
A1
Journal Article
in
JOURNAL OF SERVICE MANAGEMENT
2018
The value of social media for marketing and innovation
Steven Hoornaert
Dirk Van den Poel
Dissertation
2018
2017
Identifying new product ideas : waiting for the wisdom of the crowd or screening ideas in real time
Steven Hoornaert
Michel Ballings
Edward C Malthouse
Dirk Van den Poel
A1
Journal Article
in
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
2017