Research Explorer

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Onderzoeker

Shubin Yu

Prijzen & Erkenningen

8 Resultaten

2023

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

2018

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

2017

Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies

Shubin YuLiselot HuddersVeroline Cauberghe

SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION

Shubin YuLiselot HuddersVeroline Cauberghe

Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Artikel in een tijdschrift in JOURNAL OF FASHION MARKETING AND MANAGEMENT

2016

Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising

Shubin YuLiselot HuddersVeroline Cauberghe

2015

Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands

Shubin YuLiselot HuddersVeroline Cauberghe