Research Explorer

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Researcher

Shubin Yu

Awards & Distinctions

8 Results

2023

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

2018

Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2017

Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce

Shubin YuLiselot HuddersVeroline Cauberghe

Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies

Shubin YuLiselot HuddersVeroline Cauberghe

SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION

Shubin YuLiselot HuddersVeroline Cauberghe

Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads

Shubin YuLiselot HuddersVeroline Cauberghe

A1 Journal Article in JOURNAL OF FASHION MARKETING AND MANAGEMENT

2016

Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising

Shubin YuLiselot HuddersVeroline Cauberghe

2015

Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands

Shubin YuLiselot HuddersVeroline Cauberghe