Researcher

Shubin Yu

This person is no longer affiliated with Ghent University as a researcher.
Research disciplines
  • Social sciences
    • Advertising
    • Business-to-business marketing
    • Consumer behaviour
    • Market research
    • Marketing channels and retailing
    • Marketing communications
    • Marketing models
    • Pricing
    • Product management
    • Public relations
    • Marketing not elsewhere classified
    • Intercultural communication