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Researcher
Philippe Baecke
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Copromotor
01 October 2015 → 30 September 2018
Leveraging the power of social influence for customer relationship management: growing the value of a customer base using referral network analysis.
Fellow: Iris Roelens
Funding: Research Foundation - Flanders (FWO), Regional and community funding: Special Research Fund
01 September 2015 → 31 August 2022
Leveraging the power of social influence for customer relationship management: identifying and developing influential customers using social network analysis
Funding: Regional and community funding: Special Research Fund