Instellingen beheren
MENU
Over deze site
In English
Home
Onderzoekers
Projecten
Organisaties
Publicaties
Infrastructuur
Contact
Research Explorer
Uw browser ondersteunt geen JavaScript of JavaScript is niet ingeschakeld. Zonder JavaScript kan sommige functionaliteit van deze webapplicatie uitgeschakeld zijn of foutmeldingen veroorzaken. Raadpleeg om JavaScript in te schakelen de handleiding van uw browser of contacteer uw systeembeheerder.
Onderzoeker
Laura Herrewijn
Profiel
Projecten
Publicaties
Activiteiten
Prijzen & Erkenningen
51
Resultaten
2021
Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A1
Artikel in een tijdschrift
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2021
How to empower parental responsibility : parents’ views on personalized advertising and online data collection
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conferentie
2021
How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
A2
Artikel in een tijdschrift
in
YOUNG CONSUMERS
2021
Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
Laura Herrewijn
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Artikel in een tijdschrift
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2021
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
Sanne Holvoet
Ini Vanwesenbeeck
Liselot Hudders
Laura Herrewijn
C3
Conferentie
2021
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
Laura Herrewijn
Ben De Groeve
Veroline Cauberghe
Liselot Hudders
A1
Artikel in een tijdschrift
in
APPETITE
2021
2020
Exploring the effect of in-game purchases on mobile game use with smartphone trace data
Kristof Boghe
Laura Herrewijn
Frederik De Grove
Kyle Van Gaeveren
Lieven De Marez
A1
Artikel in een tijdschrift
in
MEDIA AND COMMUNICATION
2020
My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conferentie
2020
2019
Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
Steffi De Jans
Liselot Hudders
Laura Herrewijn
Klara Van Geit
Veroline Cauberghe
A1
Artikel in een tijdschrift
in
CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE
2019
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising
Sanne Holvoet
Liselot Hudders
Laura Herrewijn
C3
Conferentie
2019
2018
Psychometric data of a questionnaire to measure cyberbullying bystander behavior and its behavioral determinants among adolescents
Ann DeSmet
Sara Bastiaensens
Katrien Van Cleemput
Karolien Poels
Heidi Vandebosch
Gie Deboutte
Laura Herrewijn
Steven Malliet
Sara Pabian
Frederik Van Broeckhoven
et al.
A2
Artikel in een tijdschrift
in
DATA IN BRIEF
2018
The effectiveness of in-game advertising : examining the influence of ad format
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
Advances in advertising research IX : power to consumers
2018
The efficacy of the friendly attac serious digital game to promote prosocial bystander behavior in cyberbullying among young adolescents : a cluster-randomized controlled trial
Ann DeSmet
Sara Bastiaensens
Katrien Van Cleemput
Karolien Poels
Heidi Vandebosch
Gie Deboutte
Laura Herrewijn
Steven Malliet
Sara Pabian
Frederic Van Broeckhoven
et al.
A1
Artikel in een tijdschrift
in
COMPUTERS IN HUMAN BEHAVIOR
2018
2017
Exploring player responses toward in-game advertising : the impact of interactivity
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
Digital advertising : theory and research
2017
Game jezelf reclamewijs!
Laura Herrewijn
C3
Conferentie
2017
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
Laura Herrewijn
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conferentie
2017
The effectiveness of in-game advertising : examining the influence of ad format
Laura Herrewijn
Karolien Poels
C3
Conferentie
2017
2016
Affective involvement in digital games
Gordon Calleja
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
Emotion in games : theory and praxis
2016
Friendly ATTAC
Karolien Poels
Steven Malliet
Laura Herrewijn
C3
Conferentie
2016
Game jezelf reclamewijs
Veroline Cauberghe
Liselot Hudders
Laura Herrewijn
C3
Conferentie
2016
The Friendly ATTAC game: an intervention aimed at adolescent bystander behavior in cyberbullying
Heidi Vandebosch
Katrien Van Cleemput
Steven Malliet
Sara Bastiaensens
Laura Herrewijn
Frederik Van Broeckhoven
Gaétan Deglorie
Ann DeSmet
Karolien Poels
Sofie Van Hoecke
et al.
C3
Conferentie
2016
The Friendly ATTAC game: an intervention aimed at the promotion of positive bystander behavior in cyberbullying among adolescents: examining the role of player experience and player behavior
Heidi Vandebosch
Katrien Van Cleemput
Steven Malliet
Sara Bastiaensens
Laura Herrewijn
Frederik Van Broeckhoven
Gaétan Deglorie
Ann DeSmet
Karolien Poels
Sofie Van Hoecke
et al.
C3
Conferentie
2016
The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
Advertising in new formats and media : current research and implications for marketers
2016
The efficacy of a serious game aimed at the promotion of positive bystander behavior in cyberbullying among adolescents: examining the role of player experience and player behavior
Heidi Vandebosch
Laura Herrewijn
Katrien Van Cleemput
Steven Malliet
Sara Bastiaensens
Frederik Van Broeckhoven
Gaétan Deglorie
Ann DeSmet
Sofie Van Hoecke
Koen Samyn
et al.
C3
Conferentie
2016
When and why is perceived congruity important for in-game advertising in fantasy games?
Shana Verberckmoes
Karolien Poels
Nathalie Dens
Laura Herrewijn
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
COMPUTERS IN HUMAN BEHAVIOR
2016
2015
An introduction to game modding
Laura Herrewijn
C3
Conferentie
2015
In-game advertising in fantasy games: the role of thematic congruity
Shana Verberckmoes
Karolien Poels
Patrick De Pelsmacker
Nathalie Dens
Laura Herrewijn
C3
Conferentie
2015
In-game advertising in multi-player online role playing games : the effects of customization
Shana Verberckmoes
Karolien Poels
Patrick De Pelsmacker
Nathalie Dens
Laura Herrewijn
C3
Conferentie
2015
The effectiveness of in-game advertising : the role of ad format, game context and player involvement
Laura Herrewijn
Karolien Poels
Proefschrift
2015
The impact of social setting on the recall and recognition of in-game advertising
Laura Herrewijn
Karolien Poels
A1
Artikel in een tijdschrift
in
COMPUTERS IN HUMAN BEHAVIOR
2015
2014
Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness
Laura Herrewijn
Karolien Poels
C3
Conferentie
2014
Rated A for Advertising: a critical reflection on in-game advertising
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
The Handbook of Digital Games
2014
Recall and recognition of in-game advertising : the role of game control
Laura Herrewijn
Karolien Poels
A1
Artikel in een tijdschrift
in
FRONTIERS IN PSYCHOLOGY
2014
Recall and recognition of in-game advertising: the impact of game control
Laura Herrewijn
Karolien Poels
C3
Conferentie
2014
2013
In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising
Laura Herrewijn
Karolien Poels
C3
Conferentie
2013
In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising
Laura Herrewijn
Karolien Poels
C3
Conferentie
2013
Play buddies or space invaders? Players’ attitudes toward in-game advertising
Karolien Poels
Wim Janssens
Laura Herrewijn
A1
Artikel in een tijdschrift
in
JOURNAL OF ADVERTISING
2013
Putting brands into play : how game difficulty and player experiences influence the effectiveness of in-game advertising
Laura Herrewijn
Karolien Poels
A1
Artikel in een tijdschrift
in
INTERNATIONAL JOURNAL OF ADVERTISING
2013
The relationship between player involvement and immersion: an experimental investigation
Laura Herrewijn
Karolien Poels
Gordon Calleja
C3
Conferentie
2013
The relationship between player involvement and immersion: an experimental investigation
Laura Herrewijn
Karolien Poels
Gordon Calleja
C3
Conferentie
2013
The relationship between player involvement and immersion: an experimental investigation
Laura Herrewijn
Karolien Poels
Gordon Calleja
C3
Conferentie
2013
2012
Ad exposure while "in the game": player involvement, immersion and in-game advertising effects
Laura Herrewijn
Karolien Poels
C3
Conferentie
2012
In-Game: From Immersion to Incorporation
Laura Herrewijn
Boek recensie
2012
Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
Karolien Poels
Laura Herrewijn
Wim Janssens
C3
Conferentie
2012
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
Karolien Poels
Laura Herrewijn
Wim Janssens
C3
Conferentie
2012
2011
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
Karolien Poels
Laura Herrewijn
Wim Janssens
C3
Conferentie
2011
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
Laura Herrewijn
Karolien Poels
C3
Conferentie
2011
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
Laura Herrewijn
Karolien Poels
C3
Conferentie
2011
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
Laura Herrewijn
Karolien Poels
C3
Conferentie
2011
2010
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Laura Herrewijn
Karolien Poels
Hoofdstuk in een boek
in
GAME \\ PLAY \\ SOCIETY : contributions to Contemporary Computer Game Studies
2010
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Karolien Poels
Laura Herrewijn
C3
Conferentie
2010