Research Explorer

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Researcher

Laura Herrewijn

Awards & Distinctions

51 Results

2021

Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren

Sanne HolvoetLiselot HuddersLaura Herrewijn

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

How to empower parental responsibility : parents’ views on personalized advertising and online data collection

Sanne HolvoetLiselot HuddersLaura Herrewijn

How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Sanne HolvoetLiselot HuddersLaura Herrewijn

A2 Journal Article in YOUNG CONSUMERS

Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy

Laura HerrewijnSteffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Sanne HolvoetIni VanwesenbeeckLiselot HuddersLaura Herrewijn

VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions

Laura HerrewijnBen De GroeveVeroline CaubergheLiselot Hudders

A1 Journal Article in APPETITE

2020

Exploring the effect of in-game purchases on mobile game use with smartphone trace data

Kristof BogheLaura HerrewijnFrederik De GroveKyle Van GaeverenLieven De Marez

A1 Journal Article in MEDIA AND COMMUNICATION

My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes

Sanne HolvoetLiselot HuddersLaura Herrewijn

2019

Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes

Steffi De JansLiselot HuddersLaura HerrewijnKlara Van GeitVeroline Cauberghe

A1 Journal Article in CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE

The power of Facebook friends : an investigation of young adolescents’ processing of social advertising

Sanne HolvoetLiselot HuddersLaura Herrewijn

2018

Psychometric data of a questionnaire to measure cyberbullying bystander behavior and its behavioral determinants among adolescents

Ann DeSmetSara BastiaensensKatrien Van CleemputKarolien PoelsHeidi VandeboschGie DeboutteLaura HerrewijnSteven MallietSara PabianFrederik Van Broeckhoven et al.

A2 Journal Article in DATA IN BRIEF

The effectiveness of in-game advertising : examining the influence of ad format

Laura HerrewijnKarolien Poels

Bookchapter in Advances in advertising research IX : power to consumers

The efficacy of the friendly attac serious digital game to promote prosocial bystander behavior in cyberbullying among young adolescents : a cluster-randomized controlled trial

Ann DeSmetSara BastiaensensKatrien Van CleemputKarolien PoelsHeidi VandeboschGie DeboutteLaura HerrewijnSteven MallietSara PabianFrederic Van Broeckhoven et al.

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

2017

Exploring player responses toward in-game advertising : the impact of interactivity

Laura HerrewijnKarolien Poels

Bookchapter in Digital advertising : theory and research

Game jezelf reclamewijs!

Laura Herrewijn

Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy

Laura HerrewijnIni VanwesenbeeckSteffi De JansLiselot HuddersVeroline Cauberghe

The effectiveness of in-game advertising : examining the influence of ad format

Laura HerrewijnKarolien Poels

2016

Affective involvement in digital games

Gordon CallejaLaura HerrewijnKarolien Poels

Bookchapter in Emotion in games : theory and praxis

Karolien PoelsSteven MallietLaura Herrewijn

Game jezelf reclamewijs

Veroline CaubergheLiselot HuddersLaura Herrewijn

The Friendly ATTAC game: an intervention aimed at adolescent bystander behavior in cyberbullying

Heidi VandeboschKatrien Van CleemputSteven MallietSara BastiaensensLaura HerrewijnFrederik Van BroeckhovenGaétan DeglorieAnn DeSmetKarolien PoelsSofie Van Hoecke et al.

The Friendly ATTAC game: an intervention aimed at the promotion of positive bystander behavior in cyberbullying among adolescents: examining the role of player experience and player behavior

Heidi VandeboschKatrien Van CleemputSteven MallietSara BastiaensensLaura HerrewijnFrederik Van BroeckhovenGaétan DeglorieAnn DeSmetKarolien PoelsSofie Van Hoecke et al.

The effectiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awareness

Laura HerrewijnKarolien Poels

Bookchapter in Advertising in new formats and media : current research and implications for marketers

The efficacy of a serious game aimed at the promotion of positive bystander behavior in cyberbullying among adolescents: examining the role of player experience and player behavior

Heidi VandeboschLaura HerrewijnKatrien Van CleemputSteven MallietSara BastiaensensFrederik Van BroeckhovenGaétan DeglorieAnn DeSmetSofie Van HoeckeKoen Samyn et al.

When and why is perceived congruity important for in-game advertising in fantasy games?

Shana VerberckmoesKarolien PoelsNathalie DensLaura HerrewijnPatrick De Pelsmacker

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

2015

An introduction to game modding

Laura Herrewijn

In-game advertising in fantasy games: the role of thematic congruity

Shana VerberckmoesKarolien PoelsPatrick De PelsmackerNathalie DensLaura Herrewijn

In-game advertising in multi-player online role playing games : the effects of customization

Shana VerberckmoesKarolien PoelsPatrick De PelsmackerNathalie DensLaura Herrewijn

The effectiveness of in-game advertising : the role of ad format, game context and player involvement

Laura HerrewijnKarolien Poels

The impact of social setting on the recall and recognition of in-game advertising

Laura HerrewijnKarolien Poels

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

2014

Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness

Laura HerrewijnKarolien Poels

Rated A for Advertising: a critical reflection on in-game advertising

Laura HerrewijnKarolien Poels

Bookchapter in The Handbook of Digital Games

Recall and recognition of in-game advertising : the role of game control

Laura HerrewijnKarolien Poels

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Recall and recognition of in-game advertising: the impact of game control

Laura HerrewijnKarolien Poels

2013

In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising

Laura HerrewijnKarolien Poels

In-game advertising in context: the impact of social setting and brand type on the processing of in-game advertising

Laura HerrewijnKarolien Poels

Play buddies or space invaders? Players’ attitudes toward in-game advertising

Karolien PoelsWim JanssensLaura Herrewijn

A1 Journal Article in JOURNAL OF ADVERTISING

Putting brands into play : how game difficulty and player experiences influence the effectiveness of in-game advertising

Laura HerrewijnKarolien Poels

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The relationship between player involvement and immersion: an experimental investigation

Laura HerrewijnKarolien PoelsGordon Calleja

The relationship between player involvement and immersion: an experimental investigation

Laura HerrewijnKarolien PoelsGordon Calleja

The relationship between player involvement and immersion: an experimental investigation

Laura HerrewijnKarolien PoelsGordon Calleja

2012

Ad exposure while "in the game": player involvement, immersion and in-game advertising effects

Laura HerrewijnKarolien Poels

In-Game: From Immersion to Incorporation

Laura Herrewijn

Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising

Karolien PoelsLaura HerrewijnWim Janssens

Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising

Karolien PoelsLaura HerrewijnWim Janssens

2011

Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising

Karolien PoelsLaura HerrewijnWim Janssens

Putting brands into play: how player experiences influence the effectiveness of in-game advertising

Laura HerrewijnKarolien Poels

Putting brands into play: how player experiences influence the effectiveness of in-game advertising

Laura HerrewijnKarolien Poels

Putting brands into play: how player experiences influence the effectiveness of in-game advertising

Laura HerrewijnKarolien Poels

2010

A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

Laura HerrewijnKarolien Poels

Bookchapter in GAME \\ PLAY \\ SOCIETY : contributions to Contemporary Computer Game Studies

A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

Karolien PoelsLaura Herrewijn