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Onderzoeker
Gudrun Roose
Profiel
Projecten
Publicaties
Activiteiten
Prijzen & Erkenningen
15
Resultaten
2023
Blue for forest, red for tree, how color temperature changes what we see
Gudrun Roose
Tina Tessitore
U
Conferentie
2023
Employee advocacy on social media: What employees want to share vs. consumers want to see
Laura De Kerpel
Anneleen Van Kerckhove
Gudrun Roose
U
Conferentie
2023
Putting spatial product presentation cues on the map : review and research directions
Gudrun Roose
Iris Vermeir
A1
Artikel in een tijdschrift
in
JOURNAL OF BUSINESS RESEARCH
2023
2022
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms
Laura De Kerpel
Anneleen Van Kerckhove
Gudrun Roose
U
Conferentie
2022
2020
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising
Gudrun Roose
Lana Mulier
A1
Artikel in een tijdschrift
in
FOODS
2020
Visual design cues impacting food choice : a review and future research agenda
Iris Vermeir
Gudrun Roose
A1
Artikel in een tijdschrift
in
FOODS
2020
2019
A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising
Gudrun Roose
Iris Vermeir
Maggie Geuens
Anneleen Van Kerckhove
A1
Artikel in een tijdschrift
in
JOURNAL OF CONSUMER PSYCHOLOGY
2019
2018
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
Gudrun Roose
Maggie Geuens
Iris Vermeir
Proefschrift
2018
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
Gudrun Roose
Maggie Geuens
Iris Vermeir
A1
Artikel in een tijdschrift
in
BRITISH FOOD JOURNAL
2018
2017
A MATCH MADE IN HEAVEN OR DOWN UNDER
Gudrun Roose
Maggie Geuens
Iris Vermeir
C3
Conferentie
2017
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
Gudrun Roose
Anneleen Van Kerckhove
Elke Huyghe
A1
Artikel in een tijdschrift
in
JOURNAL OF BUSINESS RESEARCH
2017
2016
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads
Gudrun Roose
Maggie Geuens
Iris Vermeir
C3
Conferentie
2016
The More, the Better? The Impact of Sensorial Appeals in Healthy Food Advertising
Gudrun Roose
Maggie Geuens
Iris Vermeir
C3
Conferentie
2016
2015
Change in horizon, change in food attitudes?
Gudrun Roose
Maggie Geuens
Iris Vermeir
C3
Conferentie
2015
Landscapes as an ad/disadvantage in food advertising
Gudrun Roose
Maggie Geuens
Iris Vermeir
C3
Conferentie
2015