Research Explorer

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Researcher

Gudrun Roose

Publications & Research Data

Awards & Distinctions

24 Results

2026

Consumer segmentation in healthy and sustainable food : insights on willingness to change and food choices from a scoping review

Iris VermeirJulie VerstraetenMaggie GeuensGudrun RooseHendrik SlabbinckAnneleen Van Kerckhove

Bookchapter in Food and Consumer Behavior : A comprehensive Reference

Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior

Patrick De PelsmackerGudrun RooseCristian Buzeta

Bookchapter in Digital Advertising Theory

2025

Development and validation of a tool to measure public knowledge on digital pollution

Laurens Van DaeleMaggie GeuensGudrun Roose

Exploring the impact of technology-as-solution beliefs on environmental attitudes and behaviors

Laurens Van DaeleGudrun RooseMaggie Geuens

EXPRESS : employee Influencers : leveraging employee advocacy for social media success

Laura De KerpelAnneleen Van KerckhoveGudrun RooseLukas De Kerpel

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Interactive Ad-ventures : reflecting on the past and exploring future horizons for JIA

Patrick De PelsmackerGudrun Roose

A2 Journal Article in JOURNAL OF INTERACTIVE ADVERTISING

Is similarity in advertising a double-edged sword? The role of AI-generated faces.

Gudrun RooseArno De Caigny

A1 Journal Article in JOURNAL OF ADVERTISING RESEARCH

Marketing communications : a European perspective

Patrick De PelsmackerMaggie GeuensJoeri Van den BerghGudrun Roose

2023

Blue for forest, red for tree, how color temperature changes what we see

Gudrun RooseTina Tessitore

Employee advocacy on social media : what employees want to share vs. consumers want to see

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

Putting spatial product presentation cues on the map : review and research directions

Gudrun RooseIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Time for action : implied-action does it!

Gudrun RooseMaggie Geuens

2022

Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

2020

Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

Gudrun RooseLana Mulier

A1 Journal Article in FOODS

Visual design cues impacting food choice : a review and future research agenda

Iris VermeirGudrun Roose

A1 Journal Article in FOODS

2019

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun RooseIris VermeirMaggie GeuensAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF CONSUMER PSYCHOLOGY

2018

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Gudrun RooseMaggie GeuensIris Vermeir

From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements

Gudrun RooseMaggie GeuensIris Vermeir

A1 Journal Article in BRITISH FOOD JOURNAL

2017

A MATCH MADE IN HEAVEN OR DOWN UNDER

Gudrun RooseMaggie GeuensIris Vermeir

Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption

Gudrun RooseAnneleen Van KerckhoveElke Huyghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2016

Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads

Gudrun RooseMaggie GeuensIris Vermeir

The More, the Better? The Impact of Sensorial Appeals in Healthy Food Advertising

Gudrun RooseMaggie GeuensIris Vermeir

2015

Change in horizon, change in food attitudes?

Gudrun RooseMaggie GeuensIris Vermeir

Landscapes as an ad/disadvantage in food advertising

Gudrun RooseMaggie GeuensIris Vermeir