Research Explorer

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Researcher

Gudrun Roose

Publications & Research Data

Awards & Distinctions

Results : ALL ( 5 )

As Administrative supervisor

06 September 2023 → 20 September 2026

De impact of digital marketing on consumer behavior

Doctoral researcher: Eva Van Poucke

30 August 2023 → 20 September 2026

The impact of (digital) marketing and communications on consumer behavior

Doctoral researcher: Laurens Van Daele

As Promotor

10 October 2022 → 09 October 2026

The importance of visual cues in (digital) marketing

Funding: Regional and community funding: Special Research Fund

As Copromotor

01 October 2025 → 30 September 2026

Unraveling the Influence of Embodied Virtual Reality on Consumer Behavior: Insights from Integrated Methodologies

Funding: Regional and community funding: Special Research Fund

As Fellow

01 January 2015 → 31 December 2018

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness.

Fellows: Gudrun Roose

Funding: Regional and community funding: IWT/VLAIO