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Researcher

Emma Beuckels

Results : ALL ( 2 )

As Fellow

01 January 2016 → 31 October 2020

Media-Multitasking: the advertiser’s dream or nightmare? An experimental study to investigate the impact of media-multitasking on advertising processing and efectiveness.

Fellow: Emma Beuckels

Funding: Research Foundation - Flanders (FWO)

01 November 2020 → 31 October 2024

Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.

Fellow: Emma Beuckels

Funding: Research Foundation - Flanders (FWO)