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Researcher
Emma Beuckels
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Projects
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Awards & Distinctions
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10
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As
PhD Supervisor
17 January 2024 → 21 September 2025
Adolescenten weerbaar maken tegen ongezonde voedingsmarketing
Doctoral researcher: Jolien De Clercq
29 August 2019 → 25 August 2023
Evolution of Digital Marketing for Luxury Brands: From Web 1.0, Web 2.0, and Web 3.0
Doctoral researcher: Wuxia Bao
13 February 2024 → 21 September 2025
Investigation of the effectiveness of parent influencer content on social media.
Doctoral researcher: Ellen Mertens
19 November 2021 → 22 September 2024
The Influence of digital literacy interventions on children’s motivational, cognitive, and behavioural performance across diverse media multitasking settings.”
Doctoral researcher: Jin Wang
25 April 2024 → 21 September 2025
Understanding parental decision-making in the digital age: How social media influencers affect food choices of parents for their children
Doctoral researcher: Gitte Demaret
As
Copromotor
01 January 2024 → 31 December 2027
Understanding parental decision-making in the digital age: How social media influencers affect food choices of parents for their children
Funding: Regional and community funding: Special Research Fund
As
Fellow
01 January 2016 → 31 October 2020
Media-Multitasking: the advertiser’s dream or nightmare? An experimental study to investigate the impact of media-multitasking on advertising processing and efectiveness.
Fellow: Emma Beuckels
Funding: Research Foundation - Flanders (FWO)
01 November 2020 → 31 October 2024
Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.
Fellow: Emma Beuckels
Funding: Research Foundation - Flanders (FWO)
01 November 2024 → 31 October 2027
Selling Parental Perfectionism on Social Media: Influencers as Contemporary Sources of Parenting Information and Their Impact on Parental Norms, Mental Wellbeing and Compensatory Consumption
Fellow: Emma Beuckels
Funding: Regional and community funding: Special Research Fund
As
Researcher
01 January 2024 → 30 April 2028
SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital tools
Funding: European funding: framework programme