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Researcher
Emma Beuckels
Profile
Projects
Publications
Activities
Awards & Distinctions
48
Results
2025
Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Ini Vanwesenbeeck
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2025
Infant feeding in the social media sphere : a netnographic exploration of momfluencers and their audiences
Ellen Mertens
Emma Beuckels
Liselot Hudders
Dieneke Van de Sompel
C3
Conference
2025
Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?
Wuxia Bao
Emma Beuckels
Liselot Hudders
Shubin Yu
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2025
Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
Emma Beuckels
Ralf De Wolf
A1
Journal Article
in
INFORMATION COMMUNICATION & SOCIETY
2025
Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands
Wuxia Bao
Liselot Hudders
Shubin Yu
Emma Beuckels
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2025
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
Emma Beuckels
Liselot Hudders
Ini Vanwesenbeeck
Elisabeth Van den Abeele
A1
Journal Article
in
NEW MEDIA & SOCIETY
2025
2024
Children making big money : the implications of Kidfluencing as new form of child labor
Liselot Hudders
Emma Beuckels
Editorial material
2024
Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors
Liselot Hudders
Emma Beuckels
Elisabeth Van den Abeele
Ini Vanwesenbeeck
Steffi De Jans
Marloes de Brabandere
C3
Conference
2024
Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers
Ellen Mertens
Emma Beuckels
Liselot Hudders
C1
Conference
2024
One big happy family? The legal implications of commercial sharenting
Valerie Verdoodt
Yaël Pelegrin
Eva Lievens
Bookchapter
in
Sharenting practices, consequences and protective measures
2024
Parenting information on social media : systematic literature review
Ellen Mertens
Guoquan Ye
Emma Beuckels
Liselot Hudders
A2
Journal Article
in
JMIR PEDIATRICS AND PARENTING
2024
Rethinking our habits : development and effects of interventions to promote mindful sharenting
Emma Beuckels
Bookchapter
in
Sharenting practices, consequences and protective measures
2024
Sharenting practices, consequences and protective measures
Book editor
2024
Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda
Ellen Mertens
Guoquan Ye
Emma Beuckels
Liselot Hudders
C3
Conference
2024
Social media influencers as advertising vehicles and new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
Emma Beuckels
Ralf De Wolf
C1
Conference
2024
The commodification of childhood : a literature review to unveil how kidfluencers became important allies in the advertising process
Liselot Hudders
Steffi De Jans
Emma Beuckels
Dieneke Van de Sompel
C3
Conference
2024
When children are involved : exploring the role of underaged children in influencer marketing content of their parents
Emma Beuckels
Liselot Hudders
Ini Vanwesenbeeck
Elisabeth Van den Abeele
C3
Conference
2024
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
Emma Beuckels
Liselot Hudders
Ini Vanwesenbeeck
Elisabeth Van den Abeele
C3
Conference
2024
Zelfcompassie versus uiterlijke focus : de impact van fitfluencerboodschappen op de lichaamstevredenheid en sportintenties van jongvolwassenen
Marloes de Brabandere
Emma Beuckels
Lien Goossens
Kyara Bequé
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2024
2023
Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
Emma Beuckels
Liselot Hudders
Elisabeth Van den Abeele
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2023
Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0
Wuxia Bao
Liselot Hudders
Emma Beuckels
Shubin Yu
Dissertation
2023
Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?
Wuxia Bao
Emma Beuckels
Liselot Hudders
Shubin Yu
C3
Conference
2023
Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction
Marloes de Brabandere
Emma Beuckels
C3
Conference
2023
Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing
Wuxia Bao
Shubin Yu
Liselot Hudders
Emma Beuckels
C3
Conference
2023
Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model
Ellen Mertens
Emma Beuckels
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2023
Momfluencers as entertainment educators to promote breastfeeding : a conceptual model
Ellen Mertens
Emma Beuckels
C1
Conference
2023
Sharenting for profit : from amateur to professional parent content creators
Alexandra Ruiz-Gomez
Ana Jorge
Emma Beuckels
C3
Conference
2023
2022
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2022
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2022
I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children
Steffi De Jans
Emma Beuckels
C3
Conference
2022
Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
Emma Beuckels
Liselot Hudders
C3
Conference
2022
What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children
Emma Beuckels
Steffi De Jans
C3
Conference
2022
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
Emma Beuckels
Steffi De Jans
A1
Journal Article
in
APPETITE
2022
2021
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Emma Beuckels
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Media multitasking : a bibliometric approach and literature review
Emma Beuckels
Guoquan Ye
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2021
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Klaas Bombeke
Wouter Durnez
Jessica Morton
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
2020
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conference
2020
2019
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
Emma Beuckels
Steffi De Jans
Liselot Hudders
C1
Conference
2019
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2019
2018
The impact of advertising congruity and dynamics in a media multitasking context
Emma Beuckels
Liselot Hudders
Klaas Bombeke
Veroline Cauberghe
Vadim Lapère
C1
Conference
2018
2017
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
C1
Conference
2017
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conference
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2017
2016
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Emma Beuckels
Liselot Hudders
A1
Journal Article
in
JOURNAL OF RETAILING AND CONSUMER SERVICES
2016
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
Emma Beuckels
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016