Research Explorer

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Researcher

Emma Beuckels

Awards & Distinctions

38 Results

2024

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Scrolling Through Parenthood: A Bibliometric Analysis, Literature Review and Future Research Agenda on Parenting Information on Social Media

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma BeuckelsRalf De Wolf

A1 Journal Article in INFORMATION COMMUNICATION & SOCIETY

The Commodification of Childhood: A literature review to unveil how kidfluencers became important allies in the advertising process.

Liselot HuddersSteffi De JansEmma BeuckelsDieneke Van de Sompel

Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia BaoLiselot HuddersShubin YuEmma Beuckels

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

When Children are Involved: Exploring the Role of UnderagedChildren in Influencer Marketing Content of Their Parents.

Emma BeuckelsLiselot Huddersini VanwesenbeeckElisabeth Van den Abeele

Work it Baby! A Survey Study to Investigate the Role ofUnderaged Children and Privacy Management Strategies Within Parent Influencer Content.

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

A1 Journal Article in NEW MEDIA & SOCIETY

Zelfcompassie versus uiterlijke focus : de impact van fitfluencerboodschappen op de lichaamstevredenheid en sportintenties van jongvolwassenen

Marloes de BrabandereEmma BeuckelsLien GoossensKyara Bequé

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

2023

Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media

Emma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction

Marloes de BrabandereEmma Beuckels

Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing

Wuxia BaoShubin YuLiselot HuddersEmma Beuckels

Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model

Ellen MertensEmma Beuckels

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Momfluencers as entertainment educators to promote breastfeeding : a conceptual model

Ellen MertensEmma Beuckels

Sharenting for profit : from amateur to professional parent content creators

Alexandra Ruiz-GomezAna JorgeEmma Beuckels

2022

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children

Steffi De JansEmma Beuckels

Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking

Emma BeuckelsLiselot Hudders

What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children

Emma BeuckelsSteffi De Jans

‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma BeuckelsSteffi De Jans

A1 Journal Article in APPETITE

2021

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Media multitasking : a bibliometric approach and literature review

Emma BeuckelsGuoquan YeLiselot HuddersVeroline Cauberghe

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

2020

Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses

Emma BeuckelsLiselot HuddersVeroline Cauberghe

Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De JansEmma BeuckelsLiselot HuddersVeroline CaubergheIni Vanwesenbeeck

2019

An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context

Emma BeuckelsSteffi De JansLiselot Hudders

Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

2018

The impact of advertising congruity and dynamics in a media multitasking context

Emma BeuckelsLiselot HuddersKlaas BombekeVeroline CaubergheVadim Lapère

2017

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

How media multitasking reduces advertising irritation : the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot Hudders¨Patrick De Pelsmacker

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

2016

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Emma BeuckelsSnezhanka KazakovaVeroline CauberghePatrick De PelsmackerLiselot Hudders