Research Explorer

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Researcher

Emma Beuckels

Publications & Research Data

Awards & Distinctions

62 Results

2026

#ProgressNotPerfection : the differential impact of idealized versus realistic fitfluencer posts on postpartum mothers’ psychological well-being and advertising susceptibility

Ines SpielvogelMarloes de BrabandereEmma Beuckels

#ProgressNotPerfection: The Differential Impact of Idealized versus Realistic Fitfluencer Posts on Postpartum Mothers’ Psychological Well-Being and Advertising Susceptibility.

Ines SpielvogelMarloes de BrabandereEmma Beuckels

Beyond mindful sharenting : rethinking how we respond to parent influencers and sharents

Ralf De WolfEmma Beuckels

Institutionalized sharenting : industry dynamics shaping children's visibility in influencer content

Institutionalized sharenting : industry dynamics shaping children’s visibility in influencer content

A1 Journal Article in SOCIAL MEDIA + SOCIETY

When support is being sold : a netnographic exploration of momfluencers and the commodification of infant feeding

Ellen MertensEmma BeuckelsDieneke Van de SompelLiselot Hudders

2025

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

From bites to likes : a quantitative content analysis of parent influencers’ food and beverage posts on Instagram

Gitte DemaretLien GoossensEmma Beuckels

Infant feeding in the social media sphere : a netnographic exploration of momfluencers and their audiences

Ellen MertensEmma BeuckelsLiselot HuddersDieneke Van de Sompel

Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleMarloes de BrabandereIni VanwesenbeeckSteffi De Jans

Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Protecting children on social media : developing an intervention for influencer sharenting

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma BeuckelsRalf De Wolf

A1 Journal Article in INFORMATION COMMUNICATION & SOCIETY

The place of a child on platforms : responsibilities, obligations, and expectations

Tom DivonTaylor AnnabellCatalina GoantaCrystal AbidinEmma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereIni VanwesenbeeckSteffi De Jans et al.

Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia BaoLiselot HuddersShubin YuEmma Beuckels

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

A1 Journal Article in NEW MEDIA & SOCIETY

2024

Children making big money : the implications of Kidfluencing as new form of child labor

Liselot HuddersEmma Beuckels

Editorial material

Kidfluencers and the commodification of childhood : a comprehensive review and research agenda in contemporary entertainment

Liselot HuddersSteffi De JansEmma Beuckels

Bookchapter in Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats

Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleIni VanwesenbeeckSteffi De JansMarloes de Brabandere

Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers

Ellen MertensEmma BeuckelsLiselot Hudders

One big happy family? The legal implications of commercial sharenting

Valerie VerdoodtYaël PelegrinEva Lievens

Bookchapter in Sharenting practices, consequences and protective measures

Parenting information on social media : systematic literature review

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

A2 Journal Article in JMIR PEDIATRICS AND PARENTING

Rethinking our habits : development and effects of interventions to promote mindful sharenting

Bookchapter in Sharenting practices, consequences and protective measures

Shared childhoods : the origins of portraying children and families and the development of sharenting

Michel WalraveLiselot HuddersEmma BeuckelsIni Vanwesenbeeck

Bookchapter in Sharenting practices, consequences and protective measures

Sharenting practices, consequences and protective measures

Sharing cute faces as a new revenue model : conceptualisation of the influencer sharenting phenomena

Ini VanwesenbeeckLiselot HuddersEmma Beuckels

Bookchapter in Sharenting practices, consequences and protective measures

Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

Social media influencers as advertising vehicles and new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma BeuckelsRalf De Wolf

The commodification of childhood : a literature review to unveil how kidfluencers became important allies in the advertising process

Liselot HuddersSteffi De JansEmma BeuckelsDieneke Van de Sompel

When children are involved : exploring the role of underaged children in influencer marketing content of their parents

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma BeuckelsLiselot HuddersIni VanwesenbeeckElisabeth Van den Abeele

Zelfcompassie versus uiterlijke focus : de impact van fitfluencerboodschappen op de lichaamstevredenheid en sportintenties van jongvolwassenen

Marloes de BrabandereEmma BeuckelsLien GoossensKyara Bequé

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

2023

Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media

Emma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction

Marloes de BrabandereEmma Beuckels

Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing

Wuxia BaoShubin YuLiselot HuddersEmma Beuckels

Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model

Ellen MertensEmma Beuckels

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Momfluencers as entertainment educators to promote breastfeeding : a conceptual model

Ellen MertensEmma Beuckels

Sharenting for profit : from amateur to professional parent content creators

Alexandra Ruiz-GomezAna JorgeEmma Beuckels

The persuasive power of cuteness? How portraying children within momfluencer content impacts followers’ engagement, advertising value and advertising effectiveness

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersIni Vanwesenbeeck

2022

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children

Steffi De JansEmma Beuckels

Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking

Emma BeuckelsLiselot Hudders

What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children

Emma BeuckelsSteffi De Jans

‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma BeuckelsSteffi De Jans

A1 Journal Article in APPETITE

2021

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Media multitasking : a bibliometric approach and literature review

Emma BeuckelsGuoquan YeLiselot HuddersVeroline Cauberghe

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING

2020

Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses

Emma BeuckelsLiselot HuddersVeroline Cauberghe

Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De JansEmma BeuckelsLiselot HuddersVeroline CaubergheIni Vanwesenbeeck

2019

An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context

Emma BeuckelsSteffi De JansLiselot Hudders

Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

2018

The impact of advertising congruity and dynamics in a media multitasking context

Emma BeuckelsLiselot HuddersKlaas BombekeVeroline CaubergheVadim Lapère

2017

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

How media multitasking reduces advertising irritation : the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot Hudders¨Patrick De Pelsmacker

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

2016

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma BeuckelsLiselot Hudders

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Emma BeuckelsVeroline CaubergheLiselot Hudders

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Emma BeuckelsSnezhanka KazakovaVeroline CauberghePatrick De PelsmackerLiselot Hudders