Research Explorer

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Researcher

Deva Rangarajan

Awards & Distinctions

7 Results

2020

Increasing resilience by creating an adaptive salesforce

Arun SharmaDeva RangarajanBert Paesbrugghe

A1 Journal Article in INDUSTRIAL MARKETING MANAGEMENT

2017

Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Bert PaesbruggheDeva RangarajanArun SharmaNiladri SyamSubhash Jha

A1 Journal Article in INDUSTRIAL MARKETING MANAGEMENT

Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing

Bert PaesbruggheDeva RangarajanBert Weijters

2014

Employee contributions to brand equity

BD GelbDeva Rangarajan

A1 Journal Article in CALIFORNIA MANAGEMENT REVIEW

Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector

Katrien VerleyePaul GemmelDeva Rangarajan

A1 Journal Article in JOURNAL OF SERVICE RESEARCH

2013

Ready for a co-creative economy? Implications of customer engagement in value creation for high-contact and technology-based service interfaces

Katrien VerleyePaul GemmelDeva Rangarajan

2012

B2B brand architecture

Steve MuylleNiraj DawarDeva Rangarajan

A1 Journal Article in CALIFORNIA MANAGEMENT REVIEW