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Researcher
Deva Rangarajan
Profile
Projects
Publications
Activities
Awards & Distinctions
7
Results
2020
Increasing resilience by creating an adaptive salesforce
Arun Sharma
Deva Rangarajan
Bert Paesbrugghe
A1
Journal Article
in
INDUSTRIAL MARKETING MANAGEMENT
2020
2017
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Bert Paesbrugghe
Deva Rangarajan
Arun Sharma
Niladri Syam
Subhash Jha
A1
Journal Article
in
INDUSTRIAL MARKETING MANAGEMENT
2017
Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing
Bert Paesbrugghe
Deva Rangarajan
Bert Weijters
Dissertation
2017
2014
Employee contributions to brand equity
BD Gelb
Deva Rangarajan
A1
Journal Article
in
CALIFORNIA MANAGEMENT REVIEW
2014
Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector
Katrien Verleye
Paul Gemmel
Deva Rangarajan
A1
Journal Article
in
JOURNAL OF SERVICE RESEARCH
2014
2013
Ready for a co-creative economy? Implications of customer engagement in value creation for high-contact and technology-based service interfaces
Katrien Verleye
Paul Gemmel
Deva Rangarajan
Dissertation
2013
2012
B2B brand architecture
Steve Muylle
Niraj Dawar
Deva Rangarajan
A1
Journal Article
in
CALIFORNIA MANAGEMENT REVIEW
2012