Changing automatic (price) appraisals as a means to promote ethical consumption.

Doctoral project Marten Niclas Heider

Introducing nuance to the measurement of consumers' automatic product appraisals: validation and applications of the implicit atrribute classification task ('impact').

Willingness to pay as a function of selective attention to health and sustainability-related product information.

Doctoral project Marten Niclas Heider

Doctoral project Tom Everaert

How to encourage pro-environmental spillover behavior

Testing the utility of implicit measures

Promoting healthy, sustainable, and ethical consumption via persuasive messages

The Green Vote: Voting Behavior as a Function of Implicit Beliefs.

The healthy attitude: Sustainable consumer behavior as a function of automatic (evaluative) processes and top-down regulation

Goal-driven salience intensification