- Agricultural and natural resource economics, environmental and ecological economics
- Consumer behaviour
- Market research
- Strategic design
The European strategic plan to fight climate change requires impactful changes to the food industry and a reduction in food waste, as well as a change in the fragile, complicated supply chain of industrial-scale food producers and the creation of a novel, fair and sustainable food industry. The EU-funded FoodMAPP project aims at the transformation of food supply by enabling and promoting transparent local provision from local producers, including family farmers, and processors directly to consumers. It will gather extensive market intelligence from all stakeholders to understand market demand and preferences towards localised food supply transparency. This research will inform the development of a dynamic searchable map-based platform enabling local providers to supply and sell produce directly to consumers.