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Project

A Longitudinal Examination of Customer and Employee

Outputs and Outcomes

Code

3G021313

Duration

01 January 2013 → 31 December 2018

Funding

Research Foundation - Flanders (FWO)

Promotor

Bart Larivière

Research disciplines

Social sciences
- Marketing

Keywords

employees servicescape remodeling customers

Project description

Store remodeling is a labor intensive period for store employees and causes temporary inconvenience for customers. Hence, it is clear that the management decision to remodel is likely to impact both customers and employees.Using quantitative and qualitative techniques, this project will examine the consequences of a remodeling decision: not only after, but also during the remodeling stage.

English

Dutch

English

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