Project

A Longitudinal Examination of Customer and Employee

Code
3G021313
Duration
01 January 2013 → 31 December 2018
Funding
Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Marketing
Keywords
employees servicescape remodeling customers
 
Project description

Store remodeling is a labor intensive period for store employees and causes temporary inconvenience for customers. Hence, it is clear that the management decision to remodel is likely to impact both customers and employees.Using quantitative and qualitative techniques, this project will examine the consequences of a remodeling decision: not only after, but also during the remodeling stage.